What all points you must consider when approaching a visitor in any trade show? What is the right and correct way of striking a conversation in trade shows with attendees to get mutually lucrative results? The best way to approach trade show attendees. Dos and don’ts about having a conversation with trade show visitors. What sets you apart in gathering most qualified leads in any trade show. How to initiate the conversation with trade show visitors in a right manner?

1. Right Way To Initiate Conversation With Trade Show Visitors
When trade show attendees walk down your aisle and visit your exhibit booth, often your staff
fails to pro-actively engage them in mutually lucrative conversation. In most cases the major
cause which gives rise to this plight is the existing uncertainty among the staff members about
what exactly to say or the fear of troubling the visitors. This eventually allows most of the
visitors not stopping by your trade show booth to gather any information or get introduced to
your offerings. End result you fail to fulfill the aim of your trade show participation and least
ROI. Thus in order to achieve your trade show participation objective you need to initiate the
conversation in the right manner since you are there to offer your product or services.
In the first place instruct you trade show booth staff to avoid attending mobile phone calls for
long durations and finish every call as fast as possible, alternatively ask someone else
immediately to take charge of booth reception, since visitors don’t wish to disturb trade show
staff who is busy attending calls or busy chit-chatting among themselves. This makes most of the
trade show attendees walk down ahead on the aisle because they think you have least time to
attend them. Just setting up a highly impressive trade show booth design be it portable exhibit,
modular trade show display, custom booth or custom modular trade show exhibit in US
trade shows will not suffice, the right way to welcome visitors is by making you available and
keeping yourself open for conversation. Whenever required during the event, stepping out on
aisle goes long way in developing good client relations. Make sure to approach the attendees
wearing a smile, embracing a relaxed posture and adopt a body language that makes others feel
comfortable in approaching you.
To set the conversation ball rolling you must be prepared on what to say or what must be your
opening dialogue? “May I help you?” OR “What exactly are you looking for?” are most
lackluster opening dialogues that catapult the conversation loop towards the most predictable
answer from the visitors end i.e. “I am just looking, thanks.” This tails your conversation to THE
END. To get the visitors involved in pro-active conversations, you need more engaging starters.
Win a prize, offering a free sample or asking for an opportunity to participate in an activity are
the best openers.
You must always ask open ended questions which allow the receiver to answer in trouble-free
Yes or No. Rather than asking questions that include which, what, where, when, who & how
consider using questions that include will, do, have, can, or are. Example: "After winning the

2. notebook today which we are giving as price, whom will you give it?" So, it’s oblivious that
starting off a conversation which focuses the client is very lucrative, rather than vice versa. The
opening dialogue must get the visitors thinking no matter what the answer to that question could
be, it should entice them about their needs and extend an opportunity to you for explaining what
do you offer plus how best can you help the visitor in fulfilling their requirements or needs.
However please remember that even the best or greatest openers many a times are received at the
ends of visitor in cold spirits, so, don’t get discouraged. Also don’t forget that every person
passing by the aisle does not have the need for your offerings. Gracious, amicable and sociable
style coupled with unprecedented opening dialogues shall definitely help you in receiving much
more qualified leads than other wise.
Article Summary:
What all points you must consider when approaching a visitor in any trade show? What is the
right and correct way of striking a conversation in trade shows with attendees to get mutually
lucrative results? The best way to approach trade show attendees. Dos and don’ts about having
a conversation with trade show visitors. What sets you apart in gathering most qualified leads in
any trade show. How to initiate the conversation with trade show visitors in a right manner?