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How to keep yourself on
a exhibition booth ?
Tips on what to do and what not to 
do during a show on your own stand
Do
Personal hygiene
More enjoyable to talk to groomed person !
At your best, groomed clothing
Fitted to your audience
Teeth brushed, hair combed
BUT careful with fragrances, tastes can differ
Do
Address visitors
Keep within your stand, aisle = neutral grounds
Smile, eye contact
Show interest in your visitor
Have the attitude to be there to service
Ask open questions
Do
Open questions
Yet focused, solution minded
What were you looking for today on this show ?
How do you feel the industry is performing today ?
What are the trends for the coming years according to you ?
Which are the biggest challenges you’re experiencing in the market ?
What have you learned today in the workshops you’ve
attended so far ?
What can I do to help you in growing your business ?
Do
Attitude
Enthousiasm
Smile, you love being on this show
Do what you say, especially on follow up 
NO OR LATE FOLLOW UP = FRUSTRATION
You only have 1 chance to make a 1st impression
Do
Be on time
Avoid stress from the beginning
Always arrive 1 hour before opening times
Lock your personal belongings
Familiarize yourself with the stand layout, products and graphics
Make coffee, check all supplies (kitchen, gadgets, documents, business 
cards) and replete
Explore the show floor
(catering points, lavatory, competition)
Start up product demos
Do
Plan
Run through the objectives
Leads ? New product launch ? Special offering ? 
Provides target during conversations
Reference discussion point
Helps you manage your time
Do NOT
Eat
Never eat on your stand
Unless it’s your stand’s catering
BUT even then be modest

Eat at the closest catering area
Take your time, but not too much, consider your colleagues
Try to eat healthy
Drink water, LOW on sugars, NO alcohol
Do NOT
Call / work
Phone

x

Even not for important calls
In case of emergency, step out of your booth

Computer/Laptop
No e‐mails
Possibly consult on your smartphone, 2x/day
Never type any answers while on your stand
Do NOT
Miscellaneous
Do not hide behind products or in the storage
Long working hours  sleep enough or you
won’t make the end of the show
Socialize with co‐workers
adekSpo
Armand De Weerdtstraat 25
2845 Niel (Antwerp) ‐ Belgium
+32 485 741 721
tony@adekspo.be
www.adekspo.be

innovation & technology consultant
for exhibition management

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Do's and don'ts on an exhibition booth

  • 1. How to keep yourself on a exhibition booth ? Tips on what to do and what not to  do during a show on your own stand
  • 2. Do Personal hygiene More enjoyable to talk to groomed person ! At your best, groomed clothing Fitted to your audience Teeth brushed, hair combed BUT careful with fragrances, tastes can differ
  • 3. Do Address visitors Keep within your stand, aisle = neutral grounds Smile, eye contact Show interest in your visitor Have the attitude to be there to service Ask open questions
  • 4. Do Open questions Yet focused, solution minded What were you looking for today on this show ? How do you feel the industry is performing today ? What are the trends for the coming years according to you ? Which are the biggest challenges you’re experiencing in the market ? What have you learned today in the workshops you’ve attended so far ? What can I do to help you in growing your business ?
  • 5. Do Attitude Enthousiasm Smile, you love being on this show Do what you say, especially on follow up  NO OR LATE FOLLOW UP = FRUSTRATION You only have 1 chance to make a 1st impression
  • 6. Do Be on time Avoid stress from the beginning Always arrive 1 hour before opening times Lock your personal belongings Familiarize yourself with the stand layout, products and graphics Make coffee, check all supplies (kitchen, gadgets, documents, business  cards) and replete Explore the show floor (catering points, lavatory, competition) Start up product demos
  • 7. Do Plan Run through the objectives Leads ? New product launch ? Special offering ?  Provides target during conversations Reference discussion point Helps you manage your time
  • 8. Do NOT Eat Never eat on your stand Unless it’s your stand’s catering BUT even then be modest Eat at the closest catering area Take your time, but not too much, consider your colleagues Try to eat healthy Drink water, LOW on sugars, NO alcohol
  • 9. Do NOT Call / work Phone x Even not for important calls In case of emergency, step out of your booth Computer/Laptop No e‐mails Possibly consult on your smartphone, 2x/day Never type any answers while on your stand
  • 10. Do NOT Miscellaneous Do not hide behind products or in the storage Long working hours  sleep enough or you won’t make the end of the show Socialize with co‐workers
  • 11. adekSpo Armand De Weerdtstraat 25 2845 Niel (Antwerp) ‐ Belgium +32 485 741 721 tony@adekspo.be www.adekspo.be innovation & technology consultant for exhibition management