Presented at 3|SHARE's EVOLVE'15 - The Adobe Experience Manager Community Summit on August 19th, 2015 at the Hard Rock Hotel in San Diego, CA. http://evolve.3sharecorp.com

1. AUGUST 17, 2015
RETAINER MODEL FOR AEM SUPPORT
vw.com 3.0 - It's a match finding site, it's for cars and it's awesome.

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• Headquarters in Wolfsburg, Germany.
• Employs about 592,000 people worldwide.
• Vehicles sold in 153 countries.
• 2014 sales revenue totaled € 202 billion.
• 12 brands including Volkswagen, Audi, Bentley,
Bugatti, Lamborghini, Porsche.
WHO ARE WE - VOLKSWAGEN GROUP

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• About 3 million monthly site visits.
• Build the site on a globally supported Web
Content Management (WCM) platform – AEM
• Minimize the number of clicks to user experience
• Improved site performance (speed)
• Vehicle search that returns real-time inventory
result
WHAT IS VW.COM?

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WHAT IS VW.COM MADE OF?
What is VW.COM Made of?
SOLR delivers dealer and
inventory specific data based
on user location.
Image Servers render hi-
res CGI 360 degree spin of
vehicle based on
unique inventory.
CGI
CQ manages and packages this
content, and Apache delivers it to the
CDN cache.
When a customer considers
purchasing a vehicle, JBOSS
and MySql drive the “Get A
Quote” form.

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• Changes come from agencies or partners
 Content
 Code
 Image
 Product
 Pricing
• Deployed and tested in
 Integration
 QA
 Production
SUPPORT MODEL
DevOps - General

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• Tiger team
 Dedicated DevOps team
• Co-locate resources from:
 Application Management Support (AMS)
 Enterprise Architecture
 Process Integration Organization (PIO)
 Quality Assurance
 WebOps
SUPPORT MODEL
DevOps - People

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• Rapid Deployment Process
 three-day process to shorten the time span
 Daily Change Advisory Board (CAB) reviews
• Scrum Meetings
 Daily Standup meetings
 Attended by
VW IT (Tiger team)
VW Business
Agencies
SUPPORT MODEL
DevOps - Process

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• Subversion
• Jira
• Jenkins
• Nexus
• Confluence
SUPPORT MODEL
DevOps - Technology

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CHALLENGES

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• Find AEM resources with experience in
 Development
 Administration
 Architecture
• Find AEM resources in
 Michigan
OUR AEM CHALLENGES

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• On Site trainings from Adobe
 Admin
 Developer
• Found an on site resource
• Retained resource from Youngsoft
 Business level Partner with Adobe
 Dedicated AEM Practice
SOLUTIONS

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• Problem - Issue with dynamic JavaScript cache.
 Concatenated js files
 Not being refreshed after child updates.
AEM RETAINER MODEL – SUCCESS STORY 1
• Resolution
 Invalidate ClientLib cache via OSGI console
 Rebuild libraries and cache via OSGI console

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AEM RETAINER MODEL – SUCCESS STORY 2
• Problem - Builder page was taking too long to load
 Dispatcher does not cache suffix
 Builder calls were going to suffix pages.
• Resolution
 Update the dispatcher rewrite rule
 Add redirect mapping for builder pages

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AEM RETAINER MODEL – SUCCESS STORY 3
• Problem - Deployment issues in QA environment.
 Same code packages are correctly deployed in
Integration
 However they fail in QA environment
• Resolution
 Rebuild the environment and deploy
 Disable the version history

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AEM RETAINER MODEL – CONTRIBUTION
Youngsoft gathered
architecture and
implementation
knowledge of vw.com
site
• Join daily scrum
meetings
• On site support
during releases
39%
31%
15%
15%
Issues Resolved (13)
Major
Minor
Suggestions
Analysed

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• Just a call/email away.
• Located in Midwest.
• Flexibility
• The cost is only a fraction of an FTE
AEM RETAINER MODEL - BENEFITS

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FUTURE

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Life Cycle
General Availability (GA): May 28, 2015
Translating Content
Reduce efforts to maintain multi-
language sites
Workflow
Take less time to complete

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IMPROVE CUSTOMER EXPERENCE

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A/B Testing
Determine best offers and content
Automated Personalization
Measure and monitor campaigns
Marketer-driven targeting
Deliver the right content to visitor
segments – with little or no coding
required

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• Launch
 Creative design
 Fast speed
• Operations
 DevOps
 AEM retainer
• Future
 Upgrade AEM
 Improve customer experience
SUMMARY

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Bin Xu – VWGoA Manager Web Technologies
Bin.Xu@vw.com
CONTACT INFORMATION

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facebook
facebook.com/VW
mail
@vw.com
twitter
twitter.com/vw
linkledin
linkedin.com/company/volkswagen-of-america-inc

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