1. IBM Exceptional Digital Experience
“Enabling Omni channel Shopping Experience ”
Joseph George, ICS, IBM Singapore
© 2009 IBM Corporation

2. IBM xDx
Agenda
Omni Channel?
 Why it is important
Commerce
 Options Available
Portal Platform and Tools for OC
 WEF – Multi Channel Feature
Pack
© 2009 IBM Corporation

3. IBM xDx – “the old, the new and the now”
WEF – Walk thro 2
Ajax Partial Refresh
User Preference
© 2009 IBM Corporation

4. IBM xDx – Business Impact
“Any” Challenge
© 2009 IBM Corporation

5. IBM xDx – Business Impact
Business Impact of the “Any” Challenge
How do I...
Reach as many customers on the device of their choice with rich
engaging experiences
Control cost of development while still utilizing as many channels as
possible
Create, Reuse, Manage and Deliver content across a wide variety of
access points
Minimize Response time to changing markets and customer needs
with the right experience for the right user
© 2009 IBM Corporation

6. IBM xDx – Business Impact
WCS - Mobile Support
© 2009 IBM Corporation

7. IBM xDx – Business Impact
WP – RWD Support
© 2009 IBM Corporation

8. IBM xDx – Business Solution
Marrying WCS + WP
Some of the options
REST API :
http://pic.dhe.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.commerce.starterstores.doc%2Fconce
pts%2Fcwvrestapi.htm
WS
http://pic.dhe.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.commerce.starterstores.doc%2Fconce
pts%2Fcwvrestapi.htm
© 2009 IBM Corporation

9. IBM xDx – Business Solution
Marrying WCS + WP with WEF Blessings
Web Experience Factory - Feature Pack 2 in Q3 2013
Enhanced multi-channel capabilities:
– Maximizing coverage and usage
across digital technologies
Desktop
Mobile Browser
WebSphere Portal
Hybrid using
Worklight
(Web + Native)
Developer productivity tools:
– Improving our tooling with new
capabilities and enhancements
focused on making it easier to
develop and maintain solutions
Web
Experience
Factory
Portlet
© 2009 IBM Corporation

10. IBM xDx – Business Solution
Marrying WCS + WP with WEF Blessings
© 2009 IBM Corporation

11. IBM xDx – Business Solution
Marrying WCS + WP with WEF Blessings
Multi-channel List & Detail wizard
© 2009 IBM Corporation

12. IBM Exceptional Digital Experience
“Enabling Omni channel Shopping Experience ”
Marriage of WCS + WP Blessed by WEF
12
© 2009 IBM Corporation

13. IBM xDx – Business Solution
More Info
Article :
Exceptional Digital Shopping Experience (xDSx) - Enabling Omni-Channel shopping Experience with WebSphere
Commerce and WebSphere Portal
http://www-10.lotus.com/ldd/portalwiki.nsf/dx/Exceptional_Digital_Shopping_Experience_lprxDSerpr__Enabling_Omni-Channel_shopping_Experience_with_WebSphere_Commerce_and_WebSphere_Portal
Caveats when working with the WebSphere Commerce REST API
Review the available REST services to ensure the functionality you are implementing is available.
For example, promotion codes are not supported by default when using REST services in the CartHandler pre-checkout
and checkout flows.
REST services are primarily designed to work with the Madisons starter store. REST services are not supported in starter
stores that support the B2B direct business model, for example the Elite starter store.
REST API handlers rely on WebSphere Commerce search to function correctly.
For example, the ProductViewHandler and CategoryViewHandler use search-based catalog navigation.
You must enable WebSphere Commerce search, or customize REST services to suit your business requirements when
working with these handlers
.
© 2009 IBM Corporation