Understanding financial statements

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An introduction to the three main financial statements using a tree analogy. If you like this, just imagine what I can do in person at your next event. Go to www.geniwhitehouse.com or www.evenanerd.com for more information and my list of topics, expertise, and nerdy obsessions. My next deck is going to include basset hounds (see my post from 2023). That is a promise.

Business

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Understanding
Financial Statements
By Geni Whitehouse, CPA
Countess of Communication

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Imagine your business is a tree.
A fruit-bearing tree.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Imagine your business is a tree.
A fruit-bearing tree.
Like an apple tree.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
This is your business.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
The income statement measures the fruits of
your business efforts.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Like a tree, your business produces an
annual yield...

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...that gets reset every year.

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The Income Statement
starts at zero at the beginning
of every year
and measures the
annual yield.

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Profit =
Revenue – Expenses
Above the line

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Department Focus
Profit =
Revenue – Expenses
Above the line

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Department Focus
Bottom Line
Profit =
Revenue – Expenses
Above the line

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
At the end of each year,

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At the end of each year,
net earnings (or Net Income) is
added to

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At the end of each year,
net earnings (or Net Income) is
added to
Retained Earnings on the
Balance Sheet.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
The Balance Sheet is a picture in time.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
The Balance Sheet is a picture in time.
It measures the cumulative result of your business
efforts.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
A tree can not bear fruit
without the support of a strong trunk.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
A business can not produce annual Net Income
without a solid Balance Sheet.
A tree can not bear fruit
without the support of a strong trunk.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
The Balance Sheet measures what you own
and what you owe.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
The Balance Sheet measures what you own
and what you owe.
What you own is called your Assets.
What you owe is called your Liabilities.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
The equity section is the difference between
the two.
Assets – Liabilities = Equity

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
If you slice open the trunk of a tree,
you can read the story
of each year
in its life.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
You will find lean years...
...with little or no Net Income.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
And strong years...
...with plentiful Net Income.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Those rings are like the equity
section of the Balance Sheet.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Those rings are like the equity
section of the Balance Sheet.
Accumulated Retained Earnings
=
Equity

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Equity =
Assets – Liabilities

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
What
you
Own
Equity =
Assets – Liabilities

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
What
you
Own
What
you
Owe
Equity =
Assets – Liabilities

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
What
you
Own
What
you
Owe
Accumulated Earnings
Equity =
Assets – Liabilities

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Without water, no tree can survive for long.
No business can survive without cash.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
The Cash Flow Statement
shows
where the water went
in your business.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
How much cash
was consumed
by the Income
Statement?
Income
Statement

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
How much cash
was consumed
by the Income
Statement?
Income
Statement
Balance
Sheet
How much cash
was consumed
in growing
the Balance Sheet?

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
The Cash Flow Statement
connects
the Income Statement
to
the Balance Sheet.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
...keeps the business
running
Operating cash
flow ...

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Net Increase (Decrease) (3,700)
... To cash in the
bank.
From Net
Income ...

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Income
Statement

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Income
Statement
Balance
Sheet

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Income
Statement
Balance
Sheet
Statement of
Cash Flows
Success in
business
requires a
focus on all
three
financial
statements.

@Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse
Concepts by Geni Whitehouse
Even a Nerd Can Be Heard
Artwork (if you can call it that) also by Geni Whitehouse.
www.evenanerd.com
The End

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20. @Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse The Balance Sheet is a picture in time. It measures the cumulative result of your business efforts. It sustains your business over the long haul.

22. @Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse A business can not produce annual Net Income without a solid Balance Sheet. A tree can not bear fruit without the support of a strong trunk.

24. @Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse The Balance Sheet measures what you own and what you owe. What you own is called your Assets. What you owe is called your Liabilities.

26. @Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse The equity section is the difference between the two. Assets – Liabilities = Equity Equity approximates the net value of your business. Equity is sometimes called Net Worth.

39. @Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse How much cash was consumed by the Income Statement? Income Statement Balance Sheet How much cash was consumed in growing the Balance Sheet?

41. @Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse The Cash Flow Statement connects the Income Statement to the Balance Sheet. The answer is on the Statement of Cash Flows. “If I produced Net Income this year, where did the money go?”

49. @Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse Income Statement Balance Sheet Statement of Cash Flows Success in business requires a focus on all three financial statements.

50. @Evenanerd on Twitterwww.evenanerd.com Copyright © 2013 Geni Whitehouse Concepts by Geni Whitehouse Even a Nerd Can Be Heard Artwork (if you can call it that) also by Geni Whitehouse. www.evenanerd.com The End

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