CAC provides high quality auditing services for newspaper circulations. They offer flexible pricing and all-inclusive audits that include print, digital, and pass-along readership. CAC works to strengthen relationships between newspapers and their advertisers by providing valuable total audience research beyond traditional circulation audits.

1. CAC:
Certified Audit of
There are many reasons Circulations (CAC)
to get a circulation audit. expert experience with:
More than •Circulation Auditing
advertiser •Web Audits
support. •Total Audience
•Readership Studies
"Our transition to CAC Our value proposition is second to none
and we look forward to discussing
has allowed for greater features, benefits and pricing with your
company staff.
flexibility and sizable
expense savings.”
- Michael Theriault , Sun
Evelina Sodt, Marketing
Journal
Please call for a free consultation: Wayne, NJ 07470
973.785.3000, Ext.124
esodt@certifiedaudit.com

2. Need Another Reason to Join CAC?
And we are not just talking savings.
During our recent survey,
100% of CAC’s
newspapers said they
would recommend us to
other publishers.
CAC Board of Directors
Dave Gusse, NSA Media
Marsha Lawrence, Best Buy Co.
Barry Schiro, CBA Industries
Jon K. Rust, Rust Communications
Robert Uccello, CVS
Greg Bogich, Valassis
Kathy Heatley , GM Planworks
Quality Auditing. Mark of Integrity. Value.
Steve Pope, Freedom Communications
Janice Lucente, Allstate Insurance
“Media General's North and South Carolina Community Newspapers are
Debra Crawford, The Berry Network
excited to be working with the staff at CAC to provide our customers
with trustworthy data. To a person, Circulation Directors in this group Matt Gunderson, Kohl’s Dept Stores
have a new sense of enthusiasm with regards to growing paid circulation
volumes and a fresh confidence in knowing the staff at CAC is always Mike Gugliotto, Pioneer Newspapers
ready to assist with new programs to assure compliance.” Robert Brown, Swift Newspapers
- Curt Moon, Media General
Laurie DePaola, Fred Meyer Stores
"Our transition to CAC has allowed for greater flexibility and sizable
Nancy Lane, zip2save.com
expense savings. All of this without sacrificing our audit integrity.“
- Michael Theriault , Sun Journal
“CAC audit is just as valid as ABC’s. CAC's audits, like ABC's, are based
on tracking real dollars for real papers.”
- Dolph Tillotson, Southern Newspaper Group
“The CAC auditor has always conducted our audit in a professional
manner. He is courteous, experienced and knowledgeable, and we look
forward to his visit each year.” Call Evelina in Marketing at:
- Mike LeVere, Philadelphia Tribune
973.785.3000, Ext.124

3. Wonder what it’s really
like to work with CAC?
We could tell you.
But we think it’s better to
hear it straight from our
members.
“C AC h as ce rtain ly b u ilt an e x ce lle n t track re co rd o ve r th e ye ars . W e are
d e lig h te d to w o rk w ith C AC to p ro vid e o u r ad ve rtis e rs w ith accu rate an d
tim e ly au d ite d circu latio n fig u re s u p o n w h ich th e y can m ak e b u yin g
d e cis io n s w ith co m p le te co n fid e n ce . ”
Ma r k L a s k o w s k i, Me d ia Ge n e r a l
"O u r tran s itio n to C AC h as allo w e d fo r g re ate r fle x ib ility an d s iz ab le
e x p e n s e s avin g s . All o f th is w ith o u t s acrificin g o u r au d it in te g rity. “
Mic h a e l Th e r ia u lt , S u n J o u r n a l
“C AC is th e g ro w in g
o rg an iz atio n fo r “Th e C AC au d ito r d id a fin e jo b
n e w s p ap e rs . T h e y are th e an d w as ve ry e as y to w o rk
co m p an y I w o u ld u s e o r w ith . ”
P h ilip R o w e ll, S R I N e w s p a p e rs
re co m m e n d th e s e d ays . ”
Ma x He a th , L CN
“C AC h an d le d th e au d it ve ry
“C AC 's au d its , lik e AB C 's , are p ro fe s s io n ally. ”
S t e v e To d d , P o s t W a rrio r S p irit
b as e d o n track in g re al d o llars
fo r re al p ap e rs . ”
Do lp h Tillo ts o n , S o u th e r n “Th e C AC au d ito r h as alw ays
Ne w s p a p e r s co n d u cte d o u r au d it in a
p ro fe s s io n al m an n e r. H e is
“Th an k s fo r th e g re at s e rvice . ” co u rte o u s , e x p e rie n ce d an d
J im R u s s e ll, F o s te r ’s Da ily k n o w le d g e ab le , an d w e lo o k
De m o c r a t fo rw ard to h is vis it. ”
Contact CAC at 973.785.3000, Ext.124 eu n e V e r e , P h ila d e lp h ia
Mik L
Tr ib
or esodt@certifiedaudit.com
e

4. We can audit your reach for less
…and provide a
Total Audience
Report that won’t
break the bank.
▪ Print Circulation
▪ Web Audits Your audience
▪ Total Audience includes all of
▪ Readership Studies your print
publications, as
CAC’s value well as your
digital and pass-
proposition is
along readership.
second to none.
Contact Evelina in Marketing at 973.785.3000, Ext.124.

5. CAC has been quietly
setting trends for years.
10 years ago, CAC invented full disclosure
reporting. Other companies are following suit.
CAC: The New Gold Standard
~ Print Circulation Audit
~ Pass Along Readership
~ E-editions and Web Statistics
~ Consolidated Statements for Multiple Editions
Quality Auditing. Mark of Integrity. Value.
For additional information, please contact Evelina in Marketing.
CAC Community Daily
Audit Features ABC CNA Audit Audit
$2,000 per year $1,500 per year
Every-other-year audit X X
All-inclusive flat rate pricing X X
Inclusion in FAS-FAX/Redi- X X
Reference
Access to Preprint Projection X X
Center
Semi-annual Publisher's X X
Statements
Flexible billing options X X
Access to eStatements X
Periodic Onsite Audits X
E-editions Audit Included in Price* X
Imaging Fees Included in Price* X
Certified Audit of Circulations (CAC), Wayne, NJ 973.785.3000, Ext.124, esodt@certifiedaudit.com

6. Yes, CAC is still going on site.
“Our transition to CAC has
allowed for greater flexibility
and sizable expense savings.
All of this without sacrificing
our audit integrity”.
- Michael Theriault,
Sun Journal
“Media General's Carolina
Community Newspapers are
excited to be working with
the staff at CAC. To a person,
Circulation Directors in this
Group have a new sense of
enthusiasm with regards to
growing paid circulation
volumes and a fresh • Every-other-year audits
confidence in knowing the
staff at CAC is always ready
• Every-other-audit onsite Onl
to assist with new programs
$12 y
to assure compliance”. 5
-Curt Moon, mo per
nth
Media General • All forms of distribution !
“CAC's audits, like ABC's, are • Solid, meticulous work
based on tracking real dollars
for real papers.”
- Dolph Tillotson, For more information contact Evelina Sodt, Director of
SNG Marketing, at 973.785.3000, Ext.124 or
esodt@certifiedaudit.com.
Certified Audit of Circulations (CAC) ♦ www.certifiedauidt.com

7. Introducing…
Total Audience Research
Date
What it is: Because it matters to your advertisers…
Dear Members:
Market
research Our Total Audience audit
including print, is an answer to your
online and evolving media demands.
pass-along
figures
complemented Although circulation
with a web remains the primary
audit. measure of advertising
value, our current market
The bottom line: place demands total
CAC is ready to readership, retention and
complement your unduplicated online usage.
audit with
valuable total Contact:
audience research
designed to help Evelina in Marketing at
and strengthen
973.785.3000, x124
your advertiser esodt@certifiedaudit.com
relationships.
Certified Audit of Circulations (CAC) ~ 155 Willowbrook Blvd, Wayne, NJ 07470

8. Certified Audit of Circulations -- Quality Auditing. Mark of Integrity. Value.
Find Out Why 150 Daily Newspapers Have
Entrusted CAC with Their Circulation Audit
Board of Directors www.certifiedaudit.com
Dave Gusse
NSA Media
Marsha Lawrence
Best Buy Co.
Barry Schiro
CBA Industries
Jon K. Rust
Rust Communications
Robert Uccello • Quality Audit
CVS Pharmacies
Greg Bogich • Experienced Staff
Valassis
Kathy Heatley • Simple Audit Reports
Starcom MediaVest
Steve Pope, Freedom • Streamlined Rules
Communications
Janice Lucent • Unsurpassed Value
Allstate Insurance
Debra Crawford
The Berry Network
Matt Gunderson
Kohl’s Dept Stores
Mike Gugliotto
Pioneer Newspapers
Robert Brown
Swift Newspapers
Laurie DePaola
Fred Meyer Stores
155 Willowbrook Blvd Evelina Sodt, Marketing
Wayne, NJ 07470 esodt@certifiedaudit.com
973.785.3000, Ext.124

9. CAC Receivership and Usage Verification
Qualifying question: Do you subscribe to The Daily News or do you pick up a copy of
the Daily News on Sunday at a news stand or single copy outlet ?
Yes (proceed)
No (terminate)
1. Do you regularly receive coupons inserted in the Sunday edition?
No
3.9%
Yes
96.1%
2. Do use them?
Yes
84.8%
No
15.2%
3. Do they influence your purchasing decisions?
Yes
8.8%
No
91.2%