prepared by : Esraa Mohammad

1. Prepared and presented by: Esraa Mohamed
A media scope to
use technology appropriately
new

2. Before After
?

3. According to a statistical study in November 2015, Internet
users in the world reached almost 3.5 billion users.
Egypt is also the largest Arab internet user. In 2015, the number
of egyptian users (including children and young people)
reached 17 million and the number is increasing. “ children ,youth
and internet addiction”
.
Introduction

4. Using the Internet Reduce the time spent by family members together by 56%.
The studies show that : -
reduced by 1.45%
reduced by 1.38%
reduced by 1.37%
So, how media can solve this problem ??

5. Rhyme Production
 An Egyptian creative and production company that offers a wide
range of TV content and advertising productions.
 Established in 2015.
 Is specialized in Digital Media Production, Creative,, Corporate
Videos, Events & Activations coverage for both Arab and
international audiences.

8.  The idea of this program is to reunite the family and increase
the communication between parents and their children .
 This program introduces its message in a social comedy
scientific way.
 The program took place in a closed camp,
where a group of parents and their children were prevented from
using any thing that could Keep them apart each other, such as
smartphones, video games, etc.
 It was broadcast on YouTube only.
Al-Familia program

9.  The first season of Al-Familia consisted of 4 episodes each one
discussed a specific topic and activities .
 Technology addiction.
 Quality time .
 Crisis management.
 The 5 love languages.
 The first episode was talking about technology addiction and
its bad effects on communication .
 This episode reached million view on YouTube within only one
day.
Al-Familia program

10. Al-Familia program impact

12. Stay tuned for the next season

13. Take home message
Good media production“ Rhyme”can use the internet to solve social
problems caused by the internet.

14. References:
 Book
children ,youth and internet addiction 2015
‫اإلنترنت‬ ‫وإدمان‬ ‫والشباب‬ ‫األطفال‬2015‫صفوت‬ ‫وفيق‬ ‫لألستاذ‬‫مختار‬ -
 Websites
-Ahmed Amin official page ( last accessed on 1 December 2019)
https://www.facebook.com/AhmedSaiedAmin/?ref=search&__tn__=%2Cd%2CP-R&eid=ARCYfb175nvOOK6VZ-
3zIxL32nvP1Z60eaJgHX8xvOBd9Rti3LqP4BzKgESa76-d1sz6fNcfcgIc-MTs
-Rhyme production official page ( last accessed on 1 December 2019)
https://www.facebook.com/RhymeForProductions/?ref=search&__tn__=%2Cd%2CP-
R&eid=ARAJ6sUBUpeAsyTqExEfxCPW5cgH0NvV8EYaZRYD7oeWQychf5xp8IH_HEZHUho23VddDr6JdgtjiLgM
-Rhyme production YouTube channel ( last accessed on 4 December 2019)
https://www.youtube.com/channel/UCejY1KHr5w6_UZvNgXy6Ryw
- News from almasryalyoum website. ( last accessed on 4 December 2019)
https://www.almasryalyoum.com/news/details/1439798

15.  WellSpring, a social development leader and a
ten-year camp organization in Egypt and the
Arab world.
 ElARABY Group which decided to participate
in the first season of the program.
Al- Familia program sponsors