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Social Media in the News: Groupon, Facebook Places and Ren Ren


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Social Media in the News: Groupon, Facebook Places and Ren Ren

  1. 1. Starting Shortly…<br />Past presentations:<br /><br />Password: socialat<br />Internal Training Only – Not For Clients<br />
  2. 2. Social Media<br />In the News<br />
  3. 3. Questions and Comments<br />#Ogilvy<br />@thomascrampton<br />or<br />
  4. 4. Speakers<br />@ThomasCrampton<br />APAC Director<br />Ogilvy<br />@JohnStauffer<br />Regional Director, Hong Kong<br />Ogilvy<br />
  5. 5. Social Media Updates Email List<br />96 people<br />14 Markets<br />To join email:<br />
  6. 6. AGENDA<br />Group Buying<br />Facebook Deals<br />Google’s Social Search<br />Weibo and Egypt<br />…and other social media news<br />
  7. 7. Group Buying<br />A 100 million dollar industry<br />Group buying sites in Australia have grown from virtually nothing to a sector likely to generate more than AU $100m per year.<br />Groupon banner ads are proliferating on the web<br />Google will launch Google Offers, a group buying service that will compete directly with Groupon and Living Social. <br />
  8. 8. Google’s Social Search<br />One step forward in social shopping<br />Google delivers relevant content based on the user’s social network through tweets and blogposts<br />Source: IT Toolbox<br />
  9. 9. Facebook Deals<br />One step forward in social shopping<br />See who’s checked in nearby<br />And tell your friends where you are and who you’re with<br />Generating a story in their News Feed<br />
  10. 10. Facebook Deals<br />A new way to connect with customers<br /><ul><li>Generate in-store traffic
  11. 11. Generate buzz among friends online
  12. 12. Build loyalty</li></ul>Reward customers when they check-in on Facebook<br />
  13. 13. Indonesia’s mobile phone market<br />A surge in young Indonesian mobile users<br />The Indonesian demographic with the highest penetration of mobile users is between the age of 15-19<br />
  14. 14. Social Media and Teens<br />A very different style of usage<br />Teenagers do not yet possess the “weak ties” that fuel the growth of communities in a platform such as Twitter.<br />
  15. 15. Weibo and Egypt<br />Unrest in Arab world affects microblog<br />The service may face constraints beyond censorship if the unrest carries on in the Arab world<br />
  16. 16. SinaWeibo and China Unicom<br />Launch of voice posting service<br />Users are allowed to record a voice message one minute in length that is posted on the user’s microblog account<br />
  17. 17. Xinhua News Agency and China Mobile<br />Launch of to compete against China’s mobile search engines<br />China’s mobile Internet search market has yet to produce a clear dominant winner<br />
  18. 18. Renren Goes Public<br />Social Media is too risky<br />The IPO proceeds will be used to promote and develop Renrentechology and products<br />
  19. 19. Any Questions?<br />Archive of all presentations:<br /><br />Password: socialat<br />Sign up for the social media email list:<br />