One page overview of LiveWire services and benefits.

1. What it is:
• LiveWire is a proprietary online research tool which captures in-depth consumer feedback and
reactions quickly and efficiently, within a 48-72 hour time frame. By leveraging its speed and
flexibility, LiveWire can help keep a pulse on consumers’ thoughts and preferences. Access to
virtually “real time” information allows you to change/update communication to consumers about
brands, services and products almost immediately.
– Panel size: 65,000+ individuals; 22,000+ families (and growing)
– Geographically dispersed
– **Can pre-screen for exact target based on demographic and/or psychographic qualifiers
What we offer:
• Online Surveys
– Questions fielded online via secure website. Survey length can be as short as 1 question or
as long as 60 (or more). Survey style and type is flexible and customizable to each project
(as are costs). Data can be provided either tabulated in Word, and/or in raw form, such as
SPSS and Excel. Upon request, data can be weighted and/or delivered in banner books with
specified cross tabs
• Recruitment
– Core target can be found within specified locations for “in-person” interviews
• Bulletin Boards and Online Focus Groups
– Web interface allowing moderators and respondents to interact (BB = up to 3 days / FG 90
min. sessions). Questions can focus on a variety of issues and works well for creative testing
(TV / print / Internet). Moderator can probe further and create dialogue between him/herself
and individuals or among the group
• Customized Panels
– Sample of core target generally recruited/maintained for one year and can work in tandem
with all other offerings – ongoing surveys become less expensive and access is more flexible
• Strategic Consultation
– Survey writing, topline summaries, in-depth analyses and/or presentation ready reports
When to use it:
• **Target assessment, trends / lifestyle, competitive arena, brand equity and awareness, positioning,
creative testing, media assessment and strategy
• Most effective for new business pitches when you need answers to burning questions---virtually
“overnight”
• Equally viable and successful for working with clients for making snap decisions or spending time
planning in depth consumer research
Why you use it:
• Direct contact to your core consumer, almost immediately
• Open dialogue: “group pressure” is removed and personal issues are comfortably discussed
• Internal research tool with direct results in winning new biz pitches and directing client creative and
initiatives, while maintaining third party objectivity
How to contact us:
• Erika Snayd (e) erika.snayd@livewireresearch.com, (c) 646-321-0550
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