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Introduction to Edentify

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Introduction to Edentify and our services

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Introduction to Edentify

  1. 1. About EdentifyWe workwith businesses in thefollowing industries:- Market research consultancies- Media agencies- Advertising/full service agencies- Marketing consultancies- FMCG- Media- Publishing- Financial services- Retail
  2. 2. Capturing Insights – our dedicated research panel- Over 45,000 active members- Entirely dedicated to providing consumer insights- Recruited through selective media channels- Covers Australia and New Zealand- Members are 14 years and over- Integrated reward point system- Guaranteed reward for each participant- Ongoing active member tagging- Exclusive use for Edentify
  3. 3. Our research techniques – Online/mobile surveyingWhen you need numbersBranding studiesMarket sizingCustomer satisfactionAdvertising awareness/effectivenessNew concept testingMedia consumptionPath to purchase
  4. 4. Project set-up Approved surveyQuestions, instructio ns etc. Survey rough outline Research brief
  5. 5. How do we share results?We can offer:Real-time resultsWeb-basedreportingCharting systemCreatefilters/segmentsOpen text analysisData export intoExcel and otherreporting systemsClient dashboards
  6. 6. Our research techniques – online forumsWhen you need a deeperopinion which requires aconversationNew concept testingPurchase behaviourSample testingCreative testingProduct or service testing
  7. 7. Key benefits Greater gene Asynchronous Over night or Control pool method over a month Influence1 2 3 4No time pressures Home banking, on- Online group forums People interact withto attend a focus line last longer than online forums ongroup which dating, Facebook focus group and this their own and wemeans we get to etc. People organise means people get to can control thespeak to a wider their lives and sit with an idea amount of influenceaudience. relationships on-line longer, understand from others at a time when it it, then make suits them. judgement.
  8. 8. Project set-up
  9. 9. Online qualitative researchOnline forumdiscussion topics- General subjects- Set tasks- Set homework- Combine with offline activities- Visit websites- Show stimulus (videos, pictures etc.)
  10. 10. Analysing resultsOnline real-time reporting system Summary reporting in Powerpoint
  11. 11. Edentify Fast, effective insights andinnovators in consumer research

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