From Microsoft UK ISV Community Day, 25th Nov 2010

1. Welcome from the UK
Developer and Platform
Evangelism team
Eric Nelson | ISV Application Architect | Microsoft UK
eric.nelson@microsoft.com | http://bit.ly/ericnelson | http://twitter.com/ericnel

2. Agenda
• 1pm Microsoft (Development) Technology Roadmap – Eric Nelson
• 1:45pm to 3:15pm: Technology drill downs
• 1:45pm Windows Azure Platform – Eric Nelson
• 2:15pm Windows Phone 7* (was SharePoint) – Paul Foster
• 2:45pm SQL Server 2008 R2 – Keith Burns
• 3:15pm What next and Q&A
• Finish when you are finished 
• NOTE: no formal breaks – but an optional “leg stretch” will be available at
2:10pm

3. Meet the team
• Developer and Platform Evangelism – the “ISV team”
• Helping UK “ISVs” use the latest technology from Microsoft
• Follow us at:
• http://blogs.msdn.com/ukisvdev
• http://twitter.com/ukisvdev

4. Microsoft (Development) Technology Roadmap
Eric Nelson | ISV Application Architect | Microsoft UK
eric.nelson@microsoft.com | http://bit.ly/ericnelson | http://twitter.com/ericnel

5. Lots of new “trends”
• New devices
• Smart Phones, Slates, Touch, NetBooks
• New deployment options
• Web (LOB in the Browser)
• Cloud (PaaS, IaaS, SaaS…)
• Multi-tenancy, …
• Blurring of “Work and Home”
• Devices span both
• Home technology wins
• New customer expectations
• Fun, style, simplicity, free, immediate,
“always connected”

6. Microsoft is investing heavily
• New development tools
• Visual Studio 2010, Expression Blend 4, WebMatrix, LightSwitch
• New programming languages
• F#, IronRuby, IronPython
• New servers/services
• SQL Server 2008 R2, Open Data Protocol (OData)
• New “platforms”
• .NET Framework 4.0, Windows 7, Windows Azure Platform,
SharePoint 2010, Silverlight 4.0, Internet Explorer 9.0, Windows Phone 7
• New ways to help developers
• The Channel 9 Learning Center, msdev.com, Microsoft Platform Ready

7. • Help software houses to use the latest technology from Microsoft to bring
applications to market
• Assistance during:
• Development
• Testing
• Marketing
• All completely “free”
• Microsoft Platform Ready is evolving…
• New benefits are appearing
• Feedback is encouraged!
http://www.microsoftplatformready.com
Introducing Microsoft Platform Ready

8. Lots we could talk about…
• The User Interface layer
• HTML5, Silverlight, WPF
• Windows Phone 7
• The Data layer
• Storing data - SQL Server 2008 R2
• Working with your data – Object Relational Mappers (ORMs)
• Projecting your data - Open Data Protocol (OData)
• The Platform
• SharePoint 2010
• The “Cloud” – Windows Azure Platform

9. User Interface
HTML5, Silverlight, WPF
Windows Phone 7

10. Microsoft is investing heavily in HTML5 and Silverlight and WPF 1/2
Silverlight 4
• Microsoft is developing its own software using Silverlight
• Working hard on next version for Windows and Mac
• Delivers consistency across browser and platform
• New development environment (LightSwitch)
• Core to Windows Phone 7
WPF 4
• Microsoft is developing its own software using WPF
• .NET 4.0 and Visual Studio 2010 – major update to WPF
• Massive ecosystem

11. Microsoft is investing heavily in HTML5 and Silverlight and WPF 2/2
HTML5
• First class support in IE 9.0
• Massive commitment to standards
• In time, HTML5 will be a good cross browser and cross platform solution
P.S and we haven’t forgotten Win32 development…

12. HTML5, Silverlight and WPF – all important, all have their uses
HTML HTML5 Silverlight WPF
Cross Platform, Cross Device Possibilities
“run everywhere”?
10 8 5 0*
Platform Integration
How much access to the underlying platform?
2 4 7 9
Runtime Deployment
How prevalent and how easy to deploy?
10 3 7 5
Runtime Agility
How quickly does a client runtime adapt to a
changing world?
2 2 9 7
Runtime Consistency
Build vs deployed experience?
3 TBD? 8 9
Application Deployment
Easy to deploy?
10 10 9 5
Developer Model & Tooling
Ease to develop?
? ? ? ?
Source: http://mtaulty.com

13. Windows Phone 7

14. Data
Storing data - SQL Server 2008 R2
Working with your data - ORMs
Projecting your data - OData

15. Data
• Storing data - SQL Server 2008 R2
• “Be compatible” vs “Take a dependency”?
– NB: Mainstream support for SQL Server 2005 ends 12/04/2011
• I will leave this one to Keith 
• Working with your data – ORMs
• Entity Framework 4 is mature and capable. Trust me on this 

16. Data
• Projecting your data – Open Data Protocol (OData)
• Protocol for querying and updating data
• Follows many of the REST principles
• WCF Data Services easily exposes your data via OData
• Examples
• SQL Azure Labs
• SQL Server 2008 R2 Reporting Services
• SharePoint 2010
• PowerPivot for Excel 2010
• CRM 2011
• Windows Azure Tables
• Windows Azure DataMarket

17. New platforms: SharePoint 2010

18. SharePoint 2010
• SharePoint is fantastically popular amongst your customers
• Over 100M licenese, 17K cystomers, #1 Portal (Forrester)
• 4000+ partners in the eco-system
• Customers love having “one place”
• Would like applications from ISVs to also be in the “one place”
• But developing for SharePoint 2007 was … err… yucky
• The good news is developing for SharePoint 2010 is vastly better
• Which means the time is right to look again at SharePoint

19. Development on Windows 7
Windows 7

20. Full support inside Visual Studio 2010
Web Part DesignerProject Types

21. Developer Dashboard

22. And new Business Connectivity Services – now CRUD
Office Apps
Client
Runtime
Offline
Operations Cache
Development
Platform
Business
Intelligence
Enterprise
content mgmt
Collaboration
social
Enterprise
Search
ECT
Store
Runtime Security
Solution
Packaging
Out of the
box UI
Web 2.0DB
WCF
Web Service
.NET LOB
SharePoint
Design Tools
SharePoint
Designer 2010
Visual Studio
2010

23. Improved Data Access Technologies
LINQ
Farm Site List Data External Lists
Data Platform
Client-side
Server-side
Strongly-typed lists
Weakly-typed lists
Strongly-typed lists
Weakly-typed listsServer OM
Client OM
REST APIs

24. Enables LINQ
// Get the SharePoint list
EntityList<Customer> Customers =
data.GetList<Customer>("Customers");
// Query for customers from London
var londonCustomers =
from customer in Customers
where customer.City == "London"
select customer;
foreach (var londonCust in londonCustomers)
{
Console.Writeline("id = {0}, City = {1}",
londonCust.CustomerId, londonCust.City);
}

25. Enables Silverlight

26. New platforms: The “Cloud”

27. Is “Cloud” Inveitable?
“By 2012, 80% of Fortune 1000 enterprises will be using
some cloud computing services, 20% of businesses will
own no IT assets.”
Gartner
“The bottom line: Early adopters are finding serious
benefits, meaning that cloud computing is real and
warrants your scrutiny as a new set of platforms for
business applications.”
Forrester

28. Usage
Compute
Time
Average
Inactivity
Period
“On and Off “
On and off workloads (e.g. batch job)
Over provisioned capacity is wasted
Time to market can be cumbersome
Compute
Time
“Unpredictable
Bursting“
Average
Usage
Unexpected/unplanned peak in demand
Sudden spike impacts performance
Can’t over provision for extreme cases
Average
Usage
Compute
Time
“Growing Fast“
Successful services needs to grow/scale
Keeping up w/growth is big IT challenge
Complex lead time for deployment
Compute
Time
Average
Usage
“Predictable Bursting“
Services with micro seasonality trends
Peaks due to periodic increased demand
IT complexity and wasted capacity
Is it just about this?

29. “I want to try something
now“
Need to quickly provision new
machines for a temporary period of
time
“Departmental“
Need to quickly provision new machines
for a departmental solution
Or is it also about this?
Machines
Time
Machines
Time
“Just store
data in the Cloud“
With all processing elsewhere
“Extend to
the Cloud“
Extend existing applications
“Migrate existing
applications“
Benefits of reduced operational costs
“New hybrid services“
On-premise and Cloud aka S+S

30. Types of Cloud Services
(On-
Premises)
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Youmanage
Infrastructure
(as a Service)
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
OtherManages
Youmanage
Platform
(as a Service)
OtherManages
Youmanage
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
Software
(as a Service)
OtherManages
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data

31. Introducing the Windows Azure Platform
makes it easy and cost effective
to run your applications
and store your data
inside Microsoft Data Centres
using existing skills
and integrate with
your existing on-premise applications

32. Windows Azure Platform delivers a PaaS
(On-
Premises)
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Youmanage
Infrastructure
(as a Service)
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
OtherManages
Youmanage
Platform
(as a Service)
OtherManages
Youmanage
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
Software
(as a Service)
OtherManages
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data

33. Summary
• We face many new challenges and potential opportunities
• Microsoft is trying to help you with new technology
• Good questions to ask?
• Which of HTML5 (IE9), Silverlight and WPF fit your needs best? (It is fine
to choose all – as we have)
• Does simplicity of developing for Phone 7 open up a new channel?
• Why are you not using an ORM?
• OData is a powerful enabler. Are you (or your customers) a producer, a
consumer or both?
• Is it the right time to integrate with SharePoint?
• Can you ignore the cloud?

34. Next Steps
For slides and all the links check out http://blogs.msdn.com/ukisvdev
• Follow the team
• http://blogs.msdn.com/b/ukisvdev
• http://twitter.com/ukisvdev
• Sign up to Microsoft Platform Ready http://bit.ly/ukmprhome
Eric Nelson | ISV Application Architect | Microsoft UK
eric.nelson@microsoft.com | http://bit.ly/ericnelson | http://twitter.com/ericnel