eQuest’s Data Analytics Division has released a new white paper that underscores the critical necessity of advertising to attract and find quality candidates and provides a new understanding of what the term “job board” means in a time when definitions are constantly changing.

1. Experts and Big Data Agree that Job Board Advertising Continues to be
Relevant for Finding Talent
eQuest’s new white paper sets the record straight about the importance of job boards
SAN RAMON, Calif. (PRWEB) October 16, 2013 – eQuest’s Data Analytics Division has
released a new white paper that underscores the critical necessity of advertising to attract and
find quality candidates and provides a new understanding of what the term “job board” means in
a time when definitions are constantly changing. This is the third white paper in a series that
establishes the necessity of data-driven sourcing and marketing in order to have the talent in
place to achieve business goals and take advantage of business opportunities.
In the process of writing this white paper, eQuest spoke to a wide variety of HR industry experts
and saw that their insights into the recruitment marketing landscape corroborated eQuest’s. The
white paper contains quotes from CareerXroads, Monster Worldwide, The Job Board Doctor,
The Sourcing Institute, Xceptional HR, Yoh, the International Association of Employment Web
Sites, icrunchdata.com, Job Search Television Network, and Aspen Advisors.
The white paper, “Setting the Record Straight: Why You Can't Ignore Job Boards in Your
Recruitment Marketing Strategy,” asserts that any time job openings are advertised, wherever
that place is, employers are engaging in job board-like activity. Technology has blurred lines to
the point that what the advertising venue is called is irrelevant to its effectiveness. Advertising is
one of the tactics recruitment teams will always need to engage in, and talent is too critical a
component of business success to recruit without a strategic understanding of the most effective
advertising channels.
“What we’ve seen, and what the research that we gathered confirms, is an evolution of the
recruitment marketing ecosystem,” said David Bernstein, vice president of eQuest’s Big Data for
HR - Data Analytics Division. “While the marketplace has always evolved to serve the needs of
employers and candidates alike, the need for advertising jobs has not diminished. This evolution
will continue as innovations arise to create value for all concerned based on their needs. What’s
critical to remember is not what the name of the place you advertise is called, but rather what the
need of the hour is, which will always be attracting the talent you need.”
“Setting the Record Straight” is available for complimentary download at http://bit.ly/H4ZCut.
About eQuest
eQuest is the world's dominant and most-utilized job posting distribution company. Its primary
customer base consists of the majority of the Global Fortune 500. It also provides job deliveries
on behalf of the world's largest Applicant Tracking Systems, ERPs, and job boards -- managing
thousands of companies through these channels. Present job posting deliveries average 250
million annually. Its Big Data for HR division consults companies wanting to take advantage of
its corporate intelligence and predictive analysis services. Other products include consulting,
OFCCP compliance and audit protection, technology services, data analytics, interactive media
representation, and various predictive tools. http://www.equest.com

2. Media contact:
Heath Davis Havlick
Media Relations
Heath.havlick@equest.com
925-659-8009