This is a presentation Enhancers held at Domus Academy (Milan) in the 2013, when we have taught at the UX in Advanced Car Design class. It showcases how to forecast the future trends of the Driverless Car Industry using the Paul Saffo's approach. It highlights some potential scenarios stressing on the fact that in the future the interaction with a car will be transformed into a relationship. This presentation is quite provocative but it's 100% based on real facts, maybe weak and initial, but facts!

1. ©2013 Enhancers
The future is here
it is just not evenly
distributed
Peopleproof works

2. ©2013 Enhancers
So, how to forecast?

3. ©2013 Enhancers
Driverless car
Social
issue
Regulation for
driverless license
Collision
avoidance
Self
parking
Drone
Vehicle
Car Subscription
Services
Electric
infrastructure
Oilfree
car
Car Ownership
in discussion
Internet model in
automotive industry
Car convoy
Oilfree
car
KITTlike car
Enhanced
drivers
Driverless
racing car
Define a cone of uncertainty
Today
Digital Butler

4. ©2013 Enhancers
Look for S-shaped change
time
change
underestimation
of the future
overestimation
of the future
Today

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This seemed to be possible

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This seems to be impossible

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Look Back Twice as Far as You Look Forward
time
change
Today FuturePast
xmore than 2x

8. ©2013 Enhancers
20 years old technology

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Driverless vehicle
Grooved roads to guide (infrastructure)
Animal powered
(Artificial intelligence embedded)
The driver could sleep
during long trip

10. ©2013 Enhancers
Spot discontinuity
Contradictions
Coincidences
Inversions
Oddities

11. ©2013 Enhancers
Possible scenarios
Age of
control
Age of
interaction
Age of
relationship
Driven Driverless
Car as utility
Car as enhancer
Connected car
Exoskeleton
(Iron Man, Gundam)
The serving car
(Alfred, Siri)
MMORPDriving
(Gamification, Jobtainment)

12. ©2013 Enhancers

13. ©2013 Enhancers
What’s the point: Know what you intend to convey both narratively and emotionally. You
should be able to describe the essence of the transformation of your character in one
sentence and the tone of the story in a couple of words.
Be Authentic: Stories are more powerful when the include a little bit of you. Honest
expression is stronger and more resonant than cliché.
Character-Driven: Characters are a great vehicle through which to express deep human
needs and generate empathy and interest from your audience. Focus on the character.
Dramatic Action: Your story should have three components: Action, Conflict, and
Transformation.
Action: What is the character trying to do?
Conflict: What is in her way? What questions linger beneath the surface?
Transformation: What is the big insight? How do the action and conflict resolve?
Details: “Behind all behavior lies emotion.” What details can you share about your
character and their situation that will suggest the emotions that lie beneath?
Design Process is a Built In Story: Use what you’ve learned during the design process.
Empathy maps well to character; Needs map to conflict; Insights and solutions map to
transformation.
How to design a story