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Nurturing
Localism




            New Ways to Leverage
            Capital for Local Gain
Three Rules for Local Prosperity


          (1) Maximize local ownership of business.

          (2) Maximize local self-reliance.

          (3) Spread models of triple-bottom line success.




3/12/12                                           2
Rule #1:
  Maximize Local Ownership


       Impact of $100
      Spending (Austin)

$60

$40

$20

 $0

        Borders   BookPeople
The Jobs Verdict

        Study              $ Circulated Locally:
                       Local vs. Nonlocal Ownership
Austin (2002)          3.5
Maine (2003)           5.0
Chicago (2004)         1.6
Toledo (2004)          4.0
Iowa (2006)            1.6 (Jobs)
San Francisco (2007)   1.4-1.7
Phoenix (2007)         2.9
Grand Rapids (2008)    1.6
New Orleans (2009)     2.0


AVERAGE                2.6
Harvard Business Review
       July-August 2010
Other Reasons Ownership Matters
             For Main Street
•
    Smart Growth

•
    Tourism

•
    Entrepreneurship

•
    Civil Society

•
    Political Participation
Rule #2:
Maximize Local Self-Reliance
'Dead-end' Austrian town blossoms
        with green energy
Rule #3:
Spread Triple-Bottom-Line Business
Recent Competitiveness of Local

 100%   (Jobs in U.S. Economy)
  90%
  80%
  70%
  60%                        500+ Employees
  50%                        100-499 Employees
  40%                        0-99 Employees
  30%
  20%
  10%
   0%
    96




    02
    90

    92

    94



    98

    00



    04

    06

    08
 19

 19



 20
 19

 19

 19




 20



 20

 20

 20
Profitability of Local in 2006
     (Net Income/Net Revenue)
Why Global Is Becoming Less
       Competitive
How To Nurture Local Business?

Planning       Plug the leaks.


People         Support entrepreneurs.


Partners       Compete through collaboration.


Purse          Harness pensions locally.


Purchasing     Spearhead “Local First” campaigns.

Policymaking   Remove anti-local biases.
How To Nurture Local Business?

Planning       Plug the leaks.


People         Support entrepreneurs.


Partners       Compete through collaboration.


Purse          Harness pensions locally.


Purchasing     Spearhead “Local First” campaigns.

Policymaking   Remove anti-local biases.
The Biggest Barrier
The Impact of Capital Shift
The Accredited Investor
Tapping the Other 99%
(1) Specialty CD’s:
(2) Coop Investment
(3) LION’izing
(4) Sponsorships
(5) Internet Lending
(6) Pre-Selling
(7) Local Stock
Recent Legislation
(8) Local StockExchanges
(9) Grassroots Loan Funds
(10) Self-Directed IRAs
What Beats the Street?




3/12/12                      31
Local Investments Beating 5%

•
    Equal Exchange

•
    Community Grocers

•
    Weaver Street
Once The Dam Cracks…
The Treasure in Our Backyards
The Treasure in Our Backyards
The Treasure in Our Backyards
The Treasure in Our Backyards
The Treasure in Our Backyards
The Treasure in Our Backyards
The Treasure in Our Backyards
The Treasure in Our Backyards
The Treasure in Our Backyards
For More Information:


Michael Shuman
  202-669-1220
 shuman@igc.org
www.small-mart.org

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Michael Shuman Speaking Tour 2012