Developing Web Content Strategy in Libraries

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Webinar presented at the PLA Virtual Spring Symposium, 2013

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Developing Web Content Strategy in Libraries

  1. 1. Christopher EvjyJefferson County Public Library, Colo.
  2. 2. “Hoping that a contentmanagement system willreplace…human care andattention [to web content] isabout as effective as pointing abarn full of unmannedagricultural machinery at a field,going on vacation, and hoping itall works out.”-Erin Kissane, The Elements of Content Strategy
  3. 3. One of three parts of overall web strategy along with: Design strategy User experience strategy
  4. 4. • Content definitions• Content workflow matrix• Publishing schedule• Style guides & best practices
  5. 5. Chris Evjychris.evjy@jeffcolibrary.org @endupok

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