Webinar presented at the PLA Virtual Spring Symposium, 2013

1. Christopher Evjy
Jefferson County Public Library, Colo.

3. “Hoping that a content
management system will
replace…human care and
attention [to web content] is
about as effective as pointing a
barn full of unmanned
agricultural machinery at a field,
going on vacation, and hoping it
all works out.”
-Erin Kissane, The Elements of Content Strategy

5. One of three parts of overall web strategy
along with:
Design strategy
User experience strategy

15. • Content definitions
• Content workflow matrix
• Publishing schedule
• Style guides & best practices

16. Chris Evjy
chris.evjy@jeffcolibrary.org
@endupok