The Leisure Reef fishing and Boating Foundation has retained Pile and Co. consulting to oversee selecting an agency for their $36 million advertising campaign promoting boating, fishing and nature conservation. Pile and Co. is contacting mid-size and large agencies across the Southeast, Mid-Atlantic and New York with strong creative portfolios. The RFP suggests the Foundation wants emotional, aspirational ads that promote boating, fishing and nature appreciation while fostering aquatic resource protection. Several agencies known to pitch for outdoor clients, such as Mullen and Crispin Porter & Bogusky, are expected to respond. Semifinalists will be named next week and a winner selected in May.

1. Minn Kota Endura
Recreational Boating and Fishing Group Dangles $Thirty sixMillion dollars. Lure
BOSTON--The Leisure Reef fishing and Boating Foundation issportfishingfor the agency.
The newly formed charitable trust group situated in Alexandria, Va., has retained Pile and Co., the
consulting corporation in Birkenstock boston, to oversee the search process.
Funding to the planned advertising campaign emanates from The Sportsfishing and Boating Safety
Act of http://mdc.mo.gov/fishing 1998. Through that legislation, $Thirty six million has become
earmarked to get a five-year national communications outreach effort--about $.Two million dollars
per year.
Pile and Co. has begun contacting agencies which have exposure to sports and clients about
handling both creative and media chores to the new account, said chairman Skip Pile.
Geography is just not a consideration, Pile said. Thus far, midsize and enormous retailers from the
Southeast, Colonial and The Big Apple with strong creative resumes have already been contacted,
sources said.

2. The request for proposals suggests that the client is seeking emotional and aspirational, compelling"
advertising to advertise leisure boating, sportfishing and also the appreciation of nature, said a
source that has seen the pitch materials.
Campaigns will must also foster an understanding of the need to protect, conserve and restore the
nation's natural aquatic resources, a source said.
The Martin , an invitee to recent Pile-conducted reviews such as A.T. Charles and Cross Schwab &
Co., referred all calls on the consultant. The Richmond, Va., shop'soutdoor apparel and boot client
Timberland fits the Pile profile.
Likewise, it really is considered that Mullen in Wenham, Mass., another Pile review regular, with a
history of doing work for boating clients including Boston celtics Whaler, is inspired to pitch.
Miami's Crispin Porter & Bogusky, recently invited to pitch Schwab by Pile, serves several sports
and camping-related clients, including Planetoutdoors.com and Schwinn bicycles.
Neither Mullen nor CP&B executives returned calls by press Resources time, and Pile did not
disclose which suppliers happen to be contacted. The 899ci HD SI Combo comes with a super bright
LED backlit 7" display. This wide screen 800H x 480V, 16: 9 Color provides bright, crystal-clear
images for convenient viewing in harsh sunlight. The Side Imaging/Down Imaging sonar with
DualBeam SwitchFire and PLUS has up to 8000 watts PTP electric power output, GPS Chartplotting
with built in ContourXD map and Ethernet Networking capabilities. Contains a unit cover, dual card
reader and Immediate Access Preset buttons.Semifinalists will likely be named next week, plus a
winner will probably be selected in May following creative presentations by small number of
finalists.