Rsbaxter Portfolio

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Rsbaxter Portfolio

  1. 1. r scott BAXTER portfolio scottyb@aol.com 224.522.0206 546 Sterling Rd Kenilworth, IL 60043
  2. 2. CAMPAIGN – Cole-Parmer Instrument Co. Cole-Parmer needed a fresh look to their marketing for the 2000 page catalog, and for the newly completed comprehensive web site. “Satisfying your Search” gave us a way to tell the customer that the scientific instruments that you specifically need, are in the catalog, and on the web site. We used friendly faces to tell the story and when the “New Assistant” direct mail piece was sent out, we got 48% return rate, and had to add resources to mail the catalog to fill those requests. We also had a real increase of 11% of new customers. The campaign continued into the annual industry trade show, Pittcon. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  3. 3. COLE-PARMER CAPABILITIES BROCHURE Cole-Parmer asked to have a capabilities brochure created that could be used for executive recruiting and college job fairs. The assignment had to include both the product focus and the world wide stature of the company. I used a puzzle analogy to illustrate the building process to create the whole vision of Cole-Parmer. Duatone imaging was used to convey the products offered, and color images to show the markets and the final synergy of products and markets. Resources included original photography as well as stock images. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  4. 4. CREDENTIAL SMART - Web Site, Brochure, Trade Show Credential Smart is a leading company supplying credentialing solutions to the medical profession. Hurricane Katrina thrust Credential Smart into the middle of the rescue effort because of their database capabilities. I was asked to implement a complete change to their marketing materials in the short time of 3 weeks, at the same time as the hurricane relief was under way. The result of this effort brought Credential Smart to the attention of other departments in the federal government, many private organizations and state offices which assisted in the hurricane relief. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  5. 5. KENILWORTH CAUCUS - Election Propaganda Time brings change and change was roaring into our community in Kenilworth. I volunteered to help bring change by creating all the published pieces for the Kenilworth Citizens Party. First piece was the yard signs for which I created the branding of the party. Then a web site to distribute information electronically. Next came the position flyers, and finally door signs distributed just days before the election. Expenses had to be kept to an absolute minimum, and creative methods of printing were utilized while under very tight deadlines. 3 of our 5 candidates were elected. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  6. 6. C-P SHOW Trade Show / Event The C-P Show was a one day, on-site event and mini trade show for Cole-Parmer customers and vendors to meet within the Mid-West area. The event was themed around a day at a football game. I was the lead reative and instrumental in generating the excitement and feel of being at a college football game. We had a tailgate area with barbecue grills to feed our visitors, and a marching band to entertain at half time (lunch). I designed the graphics, programs and signage, all were team oriented and coordinated to the different informational sessions that took place during the day. This was a successful day for our customers and vendors to meet face to face and explore in depth the products and services offered by Cole-Parmer. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  7. 7. PACKAGING Robinson Knife was entering into a marketing partnership with Sunbeam. Their products had to be incorporated into the Sunbeam packaging standards. I Art Directed the photography, retouched and composited all the images, and built many of the 29 packages for this project. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  8. 8. PACKAGING 5 color printing is often required by the design of the box. These 3 examples illustrate the different use of spot color and its application. I Art Directed the photography and retouched and composited the images and built many of the packages for each line. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  9. 9. SILLC / Mékar - Web Sites Sustainability Investments LLC and Mékar are international financial companies based in Chicago and affiliated with the Bank of Monaco. I created both sites as a contact point for customers and an introduc- tion to the companies. Sustainability Investments LLC is a site in 3 lan- guages. The success for these sites is that the principals have had to do 25% less international traveling to prospect new clients, while enjoying close to 40% growth. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  10. 10. THE CONCORD GROUP - Web Site The Concord Group is a construction management firm with offices in the Mid-West. I re-designed their web site so it is clean and accessible to their prospective clients. This web site has a heavy load of images and they had to be large enough to be of value, and able to load quickly on the page. All materials were dual purposed so as to be used in new client presentations and job quotes. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  11. 11. AMBROSI - Intranet web Human Resources at Ambrosi have always had an internal web site for the employees to go to for useful information such as forms. I designed a new look and navigation to the site so it would be fresh and reflect more of the design work Ambrosi does. I added a gallery to the site for the employees to post their own work for anyone to view. The splash page animated into the home page. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  12. 12. B&B AUDIO CATALOG This was a catalog of all 120 titles available from B & B AUDIO. A short synopsis of the audiobook, pricing, and ISBN information was included for each title. I designed the templates the cover and produced the printing on a Digital Press for a short run. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  13. 13. TECHNOVATIONS MAGALOG Technovations is a small magalog produced twice a year at Cole-Parmer. For this effort I designed the cover and the page templates, and retouched and composited the images for the cover. Teky is the friendly call out icon used to bring a little fun into a scientific instrument catalog. He was placed with diffferent instruments to show a featured new product. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  14. 14. THE INSTRUMENTALIST PUBLISHING CO The Instrumentalist publishes 5 magazines per month, for music educators and students. I created the layout for the articles, provided all the finished art and retouching, then composed the pages for printing. Total page count would vary between 200 - 350 pages per month. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  15. 15. AUDIOBOOK COVER DESIGN Audiobooks became a large business in the late 1980’s as more people were using audio to fill their time while performing another task. I brought to market a new publishing house called Passion Press and designed their first offering of 10 audiobooks. For B & B Audio I designed as many as 85 audiobook covers. Passion Press Inc. San Francisco, CA B & B Audio, Inc. Northbrook, IL r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  16. 16. TRIANGLE DECORATING BROCHURE Triangle Decorating Company is a Chicago based union painting and coatings company. They wanted a folder they could wrap a proposal and business card around. I discovered they had a wood refinishing business that was unknown to their customers. So I created a small mailable brochure “Our Best Kept Secret”. The success of this small initia- tive has been tremendous as the refinishing business has grown 40% and what might have been considered a loss leader is now a contributing service to company profit. I did all the photography, design and production for these 2 pieces. r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com
  17. 17. TREVIAN SOCER CLUB The Trevian Soccer Club is celebrating its 25th anniversary. I created the new marketing and visual branding pieces to help promote the celebration. This included designing a new logo for the embroidered patch, magnet for cars, posters, event banners and newspaper ads. TREVIAN SOCCER CLUB Celebrating 25 Years of Teamwork, Friendship and Fun. www.treviansoccerclub.com r scott 546 Sterling Rd. Kenilworth IL 60043 BAXTER 224.522.0206 scottyb@aol.com

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