Turkey eCommerce and Digital Advertising Market Research

1. 1
Turkey eCommerce and Digital Advertising Market Research
Agust 2014 | F.Emre REÇBER

2. 80,694,485
TOTAL POPULATION
35,990,932
INTERNET USERS
%72
%28
URBAN
RURAL
%45
INTERNET PENETRATION
4H 51M
%36
1H 53M
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
Turkey: Internet Indicators
Source; US CensusBureau
GlobalWebIndex Wave 11 –January 2014 -Internet world stats, usage and population statistics -2012
TURKEY IS THE 11th COUNTRY IN THE WORLD FOR INTERNET USAGE
#11

3. Source;
GlobalWebIndex Wave 11 (2014)
Digital Bosphorus: The State of Turkish eCommerce (2013)
Turkey: SocialMedia Indicators
97%
93%
72%
70%
33%
26%
75%
60%
34%
28%
11%
11%
0%
20%
40%
60%
80%
100%
120%
Any social network
Facebook
Twitter
Google +
Linkedin
Instagram
used in the past month
own an account
%44
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL PENETRATION
2H 32M
AVERAGE TIME SOCIAL MEDIA USERS SPPEND ON SOCIAL MEDIA EACH DAY
#2 in Europe
#7 in World
#3 in Europe
#11 in World

4. Market Size
Quality
36 M
Internet User
%45 of population
# 11
Market attractiveness
# 9
10 M
E-Commerce Consumer
Source;
Digital Bosphorus -The State of Turkish eCommerce (2013)
Internet Penetration
2013, Turkey’s Internet & eCommerce Summary Stats

5. Turkey’s Credit Card, Debit Card and POS Stats
#2 in Europe
Credit Card Amount
(million)
#1 in Europe
#1 in Europe
#6 in Europe
Bank’s Debit Card Amount
(million)
ATM Amount
(X 1.000)
POS Terminal Amount
(X 1.000)
Source;
Digital Bosphorus: The State of Turkish eCommerce (2013)
USA
Brazil
Turkey
Russia
India
1.167
138
54
19
18
USA
Brazil
Turkey
Russia
India
530
208
89
158
268
USA
Brazil
Turkey
Russia
India
450
159
35
264
89
USA
Brazil
Turkey
Russia
India
10.000
3.177
2.100
957
636

6. 16.000
eCommerce sites
in Turkey
Source;
Euromonitor (2013)
BKM –Turkish Inter-bank Card Center (2013)
34,6 Billion TL Check out in internet 2013
Consumer Products
15,3
Billion TL
%35,5
%15,8
Since 2008, the average annual growth rate
Until 2017, the average annual grow rate
2013, Turkey’s Internet & eCommerce Summary Stats

7. Turkey’s Digital Advertising Models & Market
943
MillionTL
1.17
BillionTL
%24
growth
2012
2013
1.17
BillionTL
447 M. TL
Display
587 M. TL
Search Engine
11 M. TL
E-Mail & In Game
45 M. TL
Mobile
79 M. TL
Advertorial
CPM & CPC27,3%
Affiliate1,9%
Source;
IAB –AdEx TR (2013)

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