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1 © Founder Institute
Always Visible
Didi Setiadi
Jakarta, November 2012
Ver 1.0
2 © Founder Institute
What is the situation?
Jakarta Founder Institute – Summer Semester 2012
Courier Providers: Among fierce
competition, it is hard to spend a huge
investment for IT infra also devices.
E-Commerce: They
need to share risks
when order has been
made by shopper
Banks, Service Providers etc: They
need visible, reliable and trusted
courier providers.
Online shoppers: They want to know
their goods located and how well they
are
Solution items needed:
 Tracking and
Tracing
 Affordable devices
 Geo-tagging
 Picture recorded
during pickup [C2C
case]
 Integration process
between enterprise
and courier provider
3 © Founder Institute
’s Value Propositions
Jakarta Founder Institute – Summer Semester 2012
No big investment required for IT
infrastructure, just let it handle by ELOKU
Value add: Integration capability between
e-commerce, enterprise, supplier and
courier by providing API toward their own
fulfillment business processes (order,
shipment, payment etc)
Providing a real-time tracking and tracing
solution for couriers and their customers
via Web and Mobile
4 © Founder Institute
Electronics Courier Delivery Value Chain
Devices
Maker
Transporter
Agents
Carrier/
IaaS
provider
Cloud Platform
Enterprises/
Online
Shopper
Future service
Courier
Service
Provider
ELOKU
Tracking
Collaborator Messaging
API
5 © Founder Institute
Hardware Prototype
Jakarta Founder Institute – Summer Semester 2012
6 © Founder Institute
Realtime Web TrackingTM (1/2)
Jakarta Founder Institute – Summer Semester 2012
7 © Founder Institute
Realtime Web TrackingTM (2/2)
Jakarta Founder Institute – Summer Semester 2012
8 © Founder Institute
Realtime Mobile TrackingTM
Jakarta Founder Institute – Summer Semester 2012
9 © Founder Institute
Eloku APITM
Jakarta Founder Institute – Summer Semester 2012
10 © Founder Institute
Go To Market Model
Direct Account Management
How to acquire and raise courier provider’s life
time value.
Influence Courier’s Customers
How to approach customer of courier by telling
the value proposition in order always putting
pitch requirement to their courier partner.
End-customer
How to impulse end-customer experience and
satisfaction level. Let them choose the better
value of services.
1.
2.
3.
Sales force team
effort to offer and
sell the solutions
and consultings
This requires
industry specific
knowledge to
identify customer of
courier ‘s needs and
wants
Target to be
covered via social
media comm
channel
Jakarta Founder Institute – Summer Semester 2012
11 © Founder Institute
‘s Vision
To enable local couriers to improve their
service level toward their customers by
providing real time tracking and tracing
information that reliable and inexpensive
In the long run, ELoKu will enter logistics industry
Jakarta Founder Institute – Summer Semester 2012
12 © Founder Institute Jakarta Founder Institute – Summer Semester 2012

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ELOKU Presentation

  • 1. 1 © Founder Institute Always Visible Didi Setiadi Jakarta, November 2012 Ver 1.0
  • 2. 2 © Founder Institute What is the situation? Jakarta Founder Institute – Summer Semester 2012 Courier Providers: Among fierce competition, it is hard to spend a huge investment for IT infra also devices. E-Commerce: They need to share risks when order has been made by shopper Banks, Service Providers etc: They need visible, reliable and trusted courier providers. Online shoppers: They want to know their goods located and how well they are Solution items needed:  Tracking and Tracing  Affordable devices  Geo-tagging  Picture recorded during pickup [C2C case]  Integration process between enterprise and courier provider
  • 3. 3 © Founder Institute ’s Value Propositions Jakarta Founder Institute – Summer Semester 2012 No big investment required for IT infrastructure, just let it handle by ELOKU Value add: Integration capability between e-commerce, enterprise, supplier and courier by providing API toward their own fulfillment business processes (order, shipment, payment etc) Providing a real-time tracking and tracing solution for couriers and their customers via Web and Mobile
  • 4. 4 © Founder Institute Electronics Courier Delivery Value Chain Devices Maker Transporter Agents Carrier/ IaaS provider Cloud Platform Enterprises/ Online Shopper Future service Courier Service Provider ELOKU Tracking Collaborator Messaging API
  • 5. 5 © Founder Institute Hardware Prototype Jakarta Founder Institute – Summer Semester 2012
  • 6. 6 © Founder Institute Realtime Web TrackingTM (1/2) Jakarta Founder Institute – Summer Semester 2012
  • 7. 7 © Founder Institute Realtime Web TrackingTM (2/2) Jakarta Founder Institute – Summer Semester 2012
  • 8. 8 © Founder Institute Realtime Mobile TrackingTM Jakarta Founder Institute – Summer Semester 2012
  • 9. 9 © Founder Institute Eloku APITM Jakarta Founder Institute – Summer Semester 2012
  • 10. 10 © Founder Institute Go To Market Model Direct Account Management How to acquire and raise courier provider’s life time value. Influence Courier’s Customers How to approach customer of courier by telling the value proposition in order always putting pitch requirement to their courier partner. End-customer How to impulse end-customer experience and satisfaction level. Let them choose the better value of services. 1. 2. 3. Sales force team effort to offer and sell the solutions and consultings This requires industry specific knowledge to identify customer of courier ‘s needs and wants Target to be covered via social media comm channel Jakarta Founder Institute – Summer Semester 2012
  • 11. 11 © Founder Institute ‘s Vision To enable local couriers to improve their service level toward their customers by providing real time tracking and tracing information that reliable and inexpensive In the long run, ELoKu will enter logistics industry Jakarta Founder Institute – Summer Semester 2012
  • 12. 12 © Founder Institute Jakarta Founder Institute – Summer Semester 2012