Bad blood analyse

1. Bad Blood Music Videoanalysis
The music videostartswithanestablishingshotof the cityat nightwhere the lightingisonlycoming
fromthe buildingsthisconnotes tothe lyricsof ‘BadBlood’because it signifiestothe audience that
a lot of criminal activityispursuedatnightwhichislinkingbacktothe lyricsof Bad Blood.Itthan
jumpsintoinside anoffice we cantell thisthroughmise onscene asthere are rows of desksand
computers,itthe showsTaylorSwiftshowingof herflexible yetthreatingmoveswhenshe takes
downa man withusingherlegswrappedroundhim.Througha close upwe see Swiftputtingon
lipstickwhichmakesitlooklike whatshe justdone effortlesstothe audience while intensemusicis
playinginthe musicisgoingagainstwhat we are seeingonthe screena mid-shotisusedtoshow
Swiftsittingonthe floorcasuallywhileamanis beatenupby Arysn.Ibelieve Arsyncouldbe
representingKatyPerryinthisscene asits showinghow TaylorSwiftsandKatyPerryrelationshipuse
to be whentheywere friendstheywouldworktogether.Consequentlywhenthe characterArsyn
smacksSwiftwitha suitcase throughthe window representshow KatyPerryportrayedherwhichis
backedup bythe lyricswhichare playedasthisis happening‘Badblood’thissignifieshow Swift
feelsaboutKatyPerrythatshe is not a nice persondue toher violentwaysof pushingSwiftoutof a
buildingconnoteshowtheirrelationshipsplitapartas Swiftsays‘we use tobe mad love’showsthat
herself andKatyPerryuse to be close friends.Moreovershe goesontotosing‘It’ssosad we use to
thinkaboutthe good times’alsoshowshow thingshave changedandhow Swiftmissesher
friendshipwithKatyPerry.Inthe nextscene we see throughalongexposure shotthatTaylorSwiftis
inthe middle of three glamourmodelsdressedinwhite uniformsthissuggestthattheyare loyal to
Swiftandare at her service unlike Arsyn,inadditiontoTaylorswiftisinblack thisconnotesshe is
evil e.glinkingbackto the lyricsof ‘Bad blood’alsoshe ispositionedinthe middlethisagreeswith
the conventionsof apop video thatit’sall abouther andshe has dominance asthe camera is
followingherthroughatrack shot and
continuityediting.
Throughprevalence we see that Taylor
Swiftisthe mostdominantcharacter
thisissupportedbya lowangle shotof
Swiftwalkingmoreoverwhile the lyrics
say ‘because we gotbadblood’suggest
to the audience she isevil inadditionto
hermysteriousblackslimfitoutfit.
In the nextscene whenKendrikLamarstarts rappinghe says‘rememberwhenyoutriedtorightme
off’thissuggesthow TaylorSwiftfeelsabout her
relationshipwithKatyPerryconsequently
throughmise enscene we see twowomen
fightingwithswordsthis matchesthe lyricsasit
showingtwowomenbattleingthey’re ownways
whichisrefferingtoKatyPerry’sandTaylor
SwiftsrelationshipthisrelatestoAndrew
Godwinstheoryasthe lyricsare representedwithimages. Swiftisunscathedasshe spendsthe rest
of the videorecuperatingandtrainingforrevenge,withthe helpof herfellow warriors/pals. The
followingscene wheretheyare outide. Alsointhe followingscene wheretheyare fightingoutsidein

2. the snowsupportsGodwinstheoryasit includeslotsof close upsof the artist laura mulvey
suggestedusingmanyfemalebodypartstoattract the mainlymale-gaze.The musicvideosupports
Carol Vernallis theoryasthere isnotnecessarilyabalance betweennarrative andperformance as
we see heron the motorcylce itdoesn’tfitinwiththe lyricsitsmore of a reference tokayne wests
musicvideo‘Bound2’withKim thisalsolinksback to Vernallistheoryasthe videomaypose
questionsthatwill notanswer.The all-femalearmyof supermodelsandactressesmarchesacrossan
abandonedcity,ahuge fire blazinginthe backgroundas theygo to fightSwift’senemyonce more.