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Watch the video, Omni-channel Integration, and answer the
following questions:
Question One
· Develop a digital and social marketing communications
plan using communications channels for your hypothetical
business.
Question Two
· Is social media right for your hypothetical business? Did
you mark yes to the majority of the questions in the checklist?
If so, what social media channels would you use and why? If
not, why is social media not right for your business? Complete
and upload the social media checklist.
Question Three
· How would you modify the messaging specific to
digital/social media and personal selling? Provide an example to
illustrate this point.
Respond to Peer(s)
Watch the video, Omni-channel Integration, and answer the following

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