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Target Audience Research
Results and Conclusions
Question 1) How old are you?
This question gave us an insight into our
target audience and who will be most
interested and effected by our
documentary.

Question 2) Do you use social
networking sites?
This question allowed our group to find out
which social networking sites are most
popular which allows us to have an idea on
which networks to focus on in the
documentary.
Question 3) What colour(s) would you
associate with social networking?
We asked this question to give us an idea on
a potential colour scheme for our
documentary. As blue is the most common
colour associated with social networking, this
will be the colour that will be used most in the
documentary.

Question 4) Can you go a day without
checking your social networks?
We asked this question to see how reliant
people are on social networking and how it
has become part of daily life for some people.
Question 5) If you use tumblr or twitter,
how many followers do you have?
This question has allowed us to see how
populated social networking sites are and
how easy it is to become famous or popular
on the internet.

Question 6) What sort of people do you
follow/subscribe to?
By asking this question we are able to see
what kind of people social networking users
choose to connect to. These results suggest
that although some people do use networks to
connect with friends; 'celebrities' and 'people
you don't know' were also popular options
which could question whether these networks
are social at all.
Question 7) If you use tumblr would
you rather use the website of the
app?

We asked this question to see how the
vast change in social networking and how
it has effected its users as the
development of apps has become so
popular, however, these results show that
most social network users still prefer the
websites over the apps.

Question 8) What do you think is good
about social networking?
As we are looking at the good and bad things
about social networking, this question has
given us a lot of ideas on how we can
celebrate social networking.
Question 9) What do you think is bad
about social networking?
This question was created to provide us with
some arguments against social networking
which will allow our documentary to be
unbiased and we will use these opinions to
focus on the negative aspects of social
networking.

Question 10) Out of the apps you use,
which one would you say you use the
most to talk to your friends?
We asked this question to see which social
networking sites people use the most often
to talk to their friends which has once again
allowed us to see how populated the social
networking community is and now we know
which sites to aim our main focus on in our
documentary.
Question 11) How old were you when you
started using social networking?
We asked this question to find out how young
people are when they begin to use social
networking sites and has provided us with an
insight into how important it is in some people's
lives.


Question 12) If you don't use
social networking, why not?
The final question was asked to make
sure that our documentary and
questionnaires appealed to everyone in
our target audience. If some people
didn't use social networking, this
question allowed those people to tell us
why which we can add to our for or
against argument.

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Target Audience Research - Results and Conclusions

  • 2. Question 1) How old are you? This question gave us an insight into our target audience and who will be most interested and effected by our documentary. Question 2) Do you use social networking sites? This question allowed our group to find out which social networking sites are most popular which allows us to have an idea on which networks to focus on in the documentary.
  • 3. Question 3) What colour(s) would you associate with social networking? We asked this question to give us an idea on a potential colour scheme for our documentary. As blue is the most common colour associated with social networking, this will be the colour that will be used most in the documentary. Question 4) Can you go a day without checking your social networks? We asked this question to see how reliant people are on social networking and how it has become part of daily life for some people.
  • 4. Question 5) If you use tumblr or twitter, how many followers do you have? This question has allowed us to see how populated social networking sites are and how easy it is to become famous or popular on the internet. Question 6) What sort of people do you follow/subscribe to? By asking this question we are able to see what kind of people social networking users choose to connect to. These results suggest that although some people do use networks to connect with friends; 'celebrities' and 'people you don't know' were also popular options which could question whether these networks are social at all.
  • 5. Question 7) If you use tumblr would you rather use the website of the app? We asked this question to see how the vast change in social networking and how it has effected its users as the development of apps has become so popular, however, these results show that most social network users still prefer the websites over the apps. Question 8) What do you think is good about social networking? As we are looking at the good and bad things about social networking, this question has given us a lot of ideas on how we can celebrate social networking.
  • 6. Question 9) What do you think is bad about social networking? This question was created to provide us with some arguments against social networking which will allow our documentary to be unbiased and we will use these opinions to focus on the negative aspects of social networking. Question 10) Out of the apps you use, which one would you say you use the most to talk to your friends? We asked this question to see which social networking sites people use the most often to talk to their friends which has once again allowed us to see how populated the social networking community is and now we know which sites to aim our main focus on in our documentary.
  • 7. Question 11) How old were you when you started using social networking? We asked this question to find out how young people are when they begin to use social networking sites and has provided us with an insight into how important it is in some people's lives.  Question 12) If you don't use social networking, why not? The final question was asked to make sure that our documentary and questionnaires appealed to everyone in our target audience. If some people didn't use social networking, this question allowed those people to tell us why which we can add to our for or against argument.