2. Culture
Free spirits and individual thinking
people
Born and raised in Sweden
Swedish school, values and
culture
Educated at universities
3. Resources
Access to fresch water and
nature
Strong relationships to friends
and families
Swedish social welfare system
Can afford to have strong social
responsibility and to fulfil other
people or animals needs rather
than own needs
4. Habitat
Easy access to internet, people
in power, knowledge
Get inspiration from nature
Democracy, human rights
ideology
6. Imagination
Think and imagine through
language and associations
Inspired by music
Inspired by social
interactions, conversations
Inspired by reading
Inspired by nature
Inspired by activity