VPTCS : A multidisciplinary model for User Experience Quality Assurance (UxQA)
VPTCS : A multidisciplinary model for User Experience Quality Assurance (UxQA)
Conference given at ParisWeb by Eric Gateau and Elie Sloïm on October 10, 2019 In 2000, the analysis of the headings of a directory of links dedicated to the quality of the web led us to produce a 5-point model. This model, called VPTCS, for Visibility, Perception, Technique, Content and Services was published on October 25, 2001. It is now almost 18 years old. On this occasion, and as it is increasingly used by professionals, we wanted to take stock of its genesis, development and uses. During this conference, we will present the method that led us to its conception. We will see to what extent it allows us to describe the fundamental elements of the user experience. We will show you how it allows us to describe the evolution of the web sector, through the notions of UX and UI, the role of ESNs and web agencies, the responsibility of site buyers on the final quality of sites, and many other aspects that structure our business. We will also see how the model could evolve in the near future.
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VPTCS : A multidisciplinary model for User Experience Quality Assurance (UxQA)
- 1. A multidisciplinary model for User eXperience QA V P T C S
- 2. Potential zone of interest SEO Press Advertisement First page Navigation Evaluation Validation E-services E-commerce Logistics Time User experience chronology Article - 2000
- 4. The users want to… …find the website V P T C S Visibility
- 5. The users want to… …use and browse Perception PV T C S
- 6. The users want… …the website to work Technical PV T C S
- 7. The users want… …good quality contents Content T CPV S
- 8. The users want… … a good experience after their visit Services C STPV
- 9. Visibility Perception Technical Content Services V P T C S
- 10. …it’s : …it’s not : • A represention • Simplified • Incomplete • Exact • Reality • Unique A model ?
- 12. It explains in a simple way the difference between UI and UX
- 13. « Difference between UX and UI »
- 14. UI UX Visibility Perception Technical Content Services V P T C S
- 15. Hedonical – pleasure - emotions Requirements – pre-requisites Visibility Perception Technical Content Services V P T C S
- 17. Link user requirements to web trades Visibility Perception Technical Content Services V P T C S SEO Ranking Webmarketing Communication Ergonomics Visual design Webdesign Navigation Security Hosting Performance Compliance Writing Translation Legal Editorial E-commerce Logistics Assistance Customer Mgt
- 18. Where is the added value ? Visibility Perception Technical Content Services V P T C S How Why to enhance the contents and services use the site?
- 19. Who produces the websites ? Visibility Perception Technical Content Services V P T C S Project OwnershipProviders (Contractors) Everybody in the 5 silos
- 20. Skills incorporation by web providers over time Web agencies IT Providers Visibility Perception Technical Content Services V P T C S
- 22. Providers - clients Visibility Perception Technical Content Services V P T C S Project OwnershipProviders (Contractors)
- 23. Visibility Perception Technical Content Services V P T C S Decision chain: communication silos Web, Communication, digital agencies Content providers
- 24. Web, Communication, digital agencies Content providers IT providers IT internal services Decision chain: IT silos Visibility Perception Technical Content Services V P T C S
- 25. No silos for the users Visibility V Perception PTechnical T Contents C Services S
- 26. Conclusion
- 27. Multidisciplinary Visibility Perception Technical Content Services V P T C S
- 29. VPTCS beyond the digital Where to find Catalogues Ergonomics design Technical specifications Instructions Assemble Customer relationship management Visibility Perception Technical Content Services V P T C S
- 30. VPTCS Model’s future Will user requirements endure? (yes)
- 31. Thank you ! Design : Delphine Malassingne VPTCS icons : Suzanne Decreme @nissone