slideshare for tmd2

1. Seminar slide
cast
Shan Cheng

2. Working and living
abroad
• Location: aula 4
• Timing: 18:15-19:45
• Speaker: Dirk Buyens
• Reflection: It is important to learn the local language of
where you go to (my personal experience as well ),
knows how to prepare yourself, knows how to behave
once you are there, knows what is left when you are
return

3. Doing business in china
• Location: aula 4
• Timing: 18:15-19:45
• Speaker: Jeanne Boden (CEO China Conduct)
• Reflection: 1.Understand the “face saving” of this vital
concept. 2.The concept of relationships.3.The concept of
harmoney confuciansim.
4. The Chinese people’s
communcation style is indirect.

4. Rebranding Africa
• Location: aula 5
• Timing: 15:00-17:30
• Speaker: Paul nchu ngang
• Reflection: The African business culture is similar to
Asian business culture that is driven more by
relationships and less by transactions. Africans think
china is good for business, Chinese treat Africans as
peers, an example is Ghana’s new international airport.

5. International crisis
communication and
management
• Location: aula 2
• Timing: 11:45-13:15
• Speaker: Anne Laajalahti
• Reflection: “the chinese use two brush stokes to write the
word’crisis’, one brush stroke stands for danger; another
for opportunity. in a crisis be aware of the danger – but
recognize the opportunity. Be prepared for the crisis;
during the crisis warn the stakeholders and communicate
to support emengercy management; evaluation.

6. Cross generational mark
• Location: KNT L.03.01
• Timing: 15:00-16:30
• Speaker: J.Van den Bergh
• Reflection: The next generation has a strong influence ,
the new generation is the generation that lack of patience,
combine with the modern technology appears all the fast
services. Speciality branding is very important for the
new generation.

7. Thanks for watching !