The Journey of the greatest snacking and gaming peripheral the MMM3000

1. The Journey of the MMM3000 by William Leitch
In January 2013, Fridge Raiders sent a package (at 9PM at night!) to TheSyndicateProject also known
as Tom Cassel. He then created a video and started publicising the idea of the MMM3000, the
ultimate snacking and gaming peripheral. The idea was to make a community of hardcore gamers
and reward them for being such. Everybody followed the competition to the end and only 10
winners were picked out of 15,000. And out of those 10 people, 1 has gained the chance to go to
London.
The competition was to create something that would feed you whilst gaming so the person wearing
it would never be a victim to losing their game due to greasy fingers or crumbs stuck in the joy pad
or keyboard. During the early days of the competition, all the best (realistic) ideas were helmet’s. So
it was announced that the final product would be a helmet. This allowed Fridge Raiders to contact
Hothouse Labs and begin work creating prototypes for the MMM3000; prototypes ranged from
remote control helicopters and RC-XD’s to an Air-Zooka firing the delicious chicken strips into your
mouth.
Then, a community was born. Gamers all across the country were competing to win the epic prizes
which they were promised. This allowed me to meet new people and see how creative some ideas
could be. After all, the MMM3000 wasn’t about advertising, or a sneaky way to do market research
for a product to sell. It was about growing a community to create something awesome and with
Syndicate being a YouTube commentator, he was surely going to post a video on the final product,
but fridge raiders planned for that.
Syndicate was then delivered another package. A peculiar black case with a red countdown timer on
it, the phrase “It’s a bomb!” was then spammed across the Facebook page. After the competition
closed, everybody was anxious for that timer to tick to 0 and see the results, they wanted to know if
Syndicate, an idol for most people, was wearing what seemed to be their idea and they wanted to
know his true opinion on the competition.
When the timer reached 0, there was a knock on Tom’s door. Real army soldiers demanded that he
followed them. He then sat in the back of their truck and awaited the final package, a large wooden
crate which he was instructed to open inside of his room and beware of the smoke. Instinctively, he
wanted to take it outside if there was going to be smoke, but he reluctantly took it into his room and
unboxed the £12,000 helmet.
Now, 2 months after the competition ended, I am glad to be one of the 10 finalists; I have made
great friends and can’t wait for the next competition. The winner, mazzoo969 (Matt) Said the
competition brought the gaming community closer and another finalist Anna quoted “It was the best
thing that ever happened to me.” And it goes to show how anything is possible when you have a bit
of teamwork. From having nothing, to 15,000 people working together we managed to create
something unique and amazing, it truly was a great experience.