The Odeon Camden Town has 5 screens showing films such as Gravity and Thor: The Dark World. It offers a lounge for those over 18 and IMAX 3D screenings. Customers can win prizes such as trips and electronics. The cinema is located centrally on a high street, allowing audiences to shop nearby before and after films. Members earn points on the Odeon Premiere Club card with each visit.
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Cinema Research
1. Odeon Camden Town:
Ticket Options:
Odeon Camden has 5 screens to view its
fanatical films. The films they are
currently showing are:
• Gravity (12A)
• Blue Jasmine (12A)
• Captain Phillips (12A)
• Ender’s Game (12A)
• Philomena (12A)
• Thor: The Dark World (12A)
The cinema experience they offer is really unique. They offer a fine food
and room called ‘The Lounge’ which is for people who are 18+.
Moreover, they also give you the experience to watch a film in 3D at the
IMAX. The offers and competitions they offer are:
• Win a Zero Gravity Experience
• Win a Holiday to Hawaii
• Win £2,500 worth of Sony gadgets
• Win a holiday to New Zealand
• Orange Wednesday
• ODEON’s new Family Mix –
2 Kids Mix, 2 medium drinks & a medium Popcorn for only £9.99.
They do not have any special events or bars and cafe’s however they do
have their own food area where they sell cinema snacks such as
popcorn and drinks. The cinema is located in a middle of a high street.
Due to the location this might have a great impact on the audience as it
is nearby their home and it is local. I believe that the audience may go to
other shops nearby the cinema as it is local to waste time before the film
and even after the film. They also have a ODEON Premiere Club card
which you can activate and add points to every time you go to watch a
film at Odeon, this is really interesting and unique.
2. Renoir Curzon
Renoir Curzon:
Renoir Curzon only have 2 screens and are currently showing the following films:
• Gravity 3D (12A)
• The Class (15)
• Seduced and Abandoned (15)
• Amour (12A)
• Philomena (12A)
• A Separation (PG)
• The Selfish Giant (15)
• A Late Quartet (15)
• Le Week-End (15)
• Royal Shakespeare Company Presents Richard II
• The Great Beauty (15)
(NC)
• Captain Phillips (12A)
• Blue Jasmine (12A)
• Berberian Sound Studio (15)
• Fish Tank (15)
3. Renoir Curzon
Peak Ticket:
Monday to Friday after 5pm to
close: £14.50
Children (under 15) open to
5pm: £7.00
Additional £2 charge to every 3D
film
Peak Ticket:
Saturday & Sunday after 2pm to
close: £14.50
Cineaste: £6.80
Ticket Prices
Early Bird:
Monday to Friday from open to
5pm: £8.00
Royal Box (4 seats): £100.00
Cineaste: £85.00
Early Bird:
Saturday & Sunday from open to
2pm: £8.00
Cineaste: £6.80
The Cinema Experience they offer is a bar for ages 18+, in they bar they offer alcohol and
much more. This shows that the cinema is very sophisticated and can interest a particular
target audience with appropriate experience for the specific target audience. The special
events which Renoir Curzon host are Q+A’s after watching a film. These Q+A are asked by
special guests such as Brian Eno and Alex Cox. They offer a 15% off for Curzon members if
you sign up and regularly go to watch films at Renoir Curzon.
4. Vue Westfield has 17 screens to
view their films. The films they
are currently showing are:
• Gravity 3D (12A)
• Thor: The Dark World (12A)
• Thor: The Dark World 3D (12A)
• Philomena (12A)
• Captain Phillips (12A)
• Blue Jasmine (12A)
• Filth (18)
• Prisoners (15)
• Rush (15)
5. Ticket Prices:
Location Access:
Located on the third floor of the Westfield shopping centre with lift and escalator
access from within the mail. The centre has a large car park with multiple blue
badge spaces located close to the lift lobbies giving access to the main
centre/cinema. The location of the cinema has a great impact on the audience as
it is in a shopping mall. This means before and after the film they can go to other
shops and roam around.
6. The cinema experience they offer in their magnificent cinema are 3 screens of
premium luxury for those seeking a more indulgent cinema experience, a
VueXtreme and large format screens offering the audience a super-sized sound
and vision experience. Also including the following:
7. Special Offers/Deals:
Special Events:
Vue Westfield have many
special events taking place
at the moment such as:
•Andre Rieu’s Home for
Christmas & Live Tour, Q+A
• Doctor Who: The Day of
the Doctor 3D
• Don Jon Special Screenings
• Indiana Jones and the Last
Crusade
• Indiana Jones and the
Temple of Doom
• The Hunger Games: Double
Bill
• Opera & Ballet
• Bollywood
• National Theatre Live