Presentation at Web Analytics Wednesday, Budapest - March 30 2011. Sponsored by Yahoo! Web Analytics Topic - Web Analytics Association & Analysis Exchange

1. BudapestMarch 30th 2011

2. Agenda Skype-up with Helsinki WAW Emer Kirrane – WAA & Analysis Exchange Lefty Balogh – Reporting, training, mobile Áron Szanitter – Improving Customer Service Flash Debate – Behavioural Display Ads

4. WAA MissionTo lead/support its members by providing Networking Education Training Research Standards Advocacy

5. Who is WAA? Over 1,500 57 % US Executives 21% Europe Presidents 15% Canada Directors 7% Other Managers Developers Consultants Analysts

6. What does WAA do? Networking WAA member-only webcasts Committees & Special Interest Groups (SIGs) Research Standards Industry surveys

7. Education & Training Award-winning WAA-UBC Award of Achievement in Web Analytics – Online University of California- Web Intelligence Certificate program – Online WAA Base Camp Workshops

8. Certification Professional recognition Credential that demonstrates expertise in web analytics Competitive advantage

9. Member Discounts

11. Academic (8000 HUF per year)

13. The Analysis Exchange

14. What is it? Non-profit organisation Student Mentor

16. Free on-the-job mentored work experience

17. Free and easy way to benefit the community

19. What are participants saying? Analysis Exchange is such a great resource and so easy to use that we'd love to workon any projects with AE. Colin Smith, Change for Kids (Non-profit Organisation)

20. What are participants saying? I didn’t join the AE with the thought ofgetting anything in return,although Ihave been given many wonderful giftsthrough myparticipation. I Joinedbecause the AE provided me with the opportunity to give back to an industrythat has given me so much. Jason Thompson (Student to Mentor to Community Liaison)

21. Recognition Winner: Most influential Agency or Vendor, 2011

22. Want to know more? www.analysis-exchange.com

23. Questions?