Zia Daniell Wigder - eRetail Day México Blended [Professional] Experience

1. Global Ecommerce 2022
Trends Transforming Digital
Retail Around the World
5 March
2022
Zia Daniell Wigder
Chief Content Officer

2. Source: Fujitsu
So what’s happening to
ecommerce globally as the
pandemic eases?

3. Ecommerce growth is slowing, but
new spending will still be huge
▪ Growth will fall to 12.2% this year, but
digital buyers around the world will spend
$604 billion more on ecommerce in 2022
than they did in 2021.
▪ Ecommerce spending growth will inch
down in the coming years, but it will still
grow faster than overall retail.

4. Growth in all regions is set to slow
down, but in some more than
others
▪ Ecommerce surged in advanced
economies and emerging markets alike in
2020. For most nations, that surge extended
into 2021 to at least some degree.
▪ Latin America and Southeast Asia will lead
the world in growth this year.

5. Mexico will be in the top 10
fastest-growing countries in
terms of ecommerce in 2022.
▪ This year, high-growth emerging
markets will reassert control of the top
10, displacing more established markets
like Canada, Singapore, the Netherlands,
and Russia.
▪ Among the advanced economies, only the
US will sneak in, at number 10.

6. Ecommerce is being driven and
influenced by trends emerging in
every corner of the globe.
Here are a few category-agnostic
trends where there are countries or
regions setting the stage for global
adoption.

7. Source: Fujitsu
Asia—and China in particular —
has led the world in many retail
areas.
It still remains the center of
social commerce innovation.

8. That’s approximately 10x the size of the
same market in the US.
Total social commerce sales
in China hit over $350 billion
last year.

11. Europe is at the forefront when
it comes to sustainability.

12. Theory has turned to action in
Europe when it comes to
sustainability.
▪ Consumers in almost every country indicate
a desire to lead more sustainable lives, but
cost and convenience are hurdles to
adoption.
▪ The Environmental Performance Index
(EPI) shows the top 10 most eco-conscious
countries are all in Europe.

13. European FMCG/CPG companies
like Unilever provide clear
guidance on their policies

14. Source: Fujitsu
The US is raising the bar
on DEI (diversity, equity
and inclusion) initiatives at
brands and retailers.

17. Source: Fujitsu
The US is seeing new
trends in partnership
strategies.
Some of these trends are
helping—others are
hurting—big retailers.

20. Source: Fujitsu
Ecommerce trends rarely stay in
just one market—they almost
always cross borders

21. Source: Fujitsu
Source: Alizila, MoreFood
Beware of the “only in
China” fallacy…
…or the belief that cultural
differences will prevent
digital adoption

22. Source: Inc Magazine
Sometimes it takes a long time for new
technologies to take off internationally

23. In summary, trends that start in one
country are more than likely to shift
to others.
Always take a global view of what’s
happening.

24. Thank you!
Gracias!