Facebook• Facebook advertising is predicted to hit $4 billion this year, which is twice the volume of 2010 spending according to eMarketer. Year CTR CPP CPM CPF 2009 0.063% $0.27 $0.17 N/A 2010 0.051% $0.49 $0.25 $1.07• 600 Million users to target. *Data from webtrends™ Whitepaper / January 31, 2011
FacebookQuestion to ask?Are your people engaged or are they lurking? – If they are engaged you can use it to create even more engagement opportunities
FacebookTips & Hints: – Don’t blend your ad with Facebook colors – Use bright colors – Use vibrant artwork – Use peoples faces, encourages click through – Landing pages are super important. – Use the data to hone your campaigns.
Search Advertising• Paid search advertising is predicted to hit $13 billion this year, which is about a 13% increase in spending.• The actual picture is that year over year, search spend increased 18.5% in 2010, setting up a positive start to 2011, according to SearchIgnite.• Click Through Rates (CTR) estimated at 2%
Search AdvertisingTips & Hints: – Headline specifies the product offered – Use a inviting call to action within the line of text – Include prices & promotions – Utilize at least one keyword within your ads – Display URL defines where the user will be taken to. – Landing pages take the consumer exactly where they want to be. – Test multiple ads across the account.
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Push vs PullFacebook Advertising Search Advertising• Ads placed based on • Ads placed based on real interests within users time interest. profile. • Multiple bid optimization• Less bid optimizations levers available • Ad performance is• Ads have a short shelf consistent life: People get burnout of ads.