2. Facebook
• Facebook advertising is predicted to hit $4 billion this year,
which is twice the volume of 2010 spending according to
eMarketer.
Year CTR CPP CPM CPF
2009 0.063% $0.27 $0.17 N/A
2010 0.051% $0.49 $0.25 $1.07
• 600 Million users to target.
*Data from webtrends™ Whitepaper / January 31, 2011
3. Facebook
Question to ask?
Are your people engaged or are they lurking?
– If they are engaged you can use it to create even
more engagement opportunities
4. Facebook
Tips & Hints:
– Don’t blend your ad with Facebook colors
– Use bright colors
– Use vibrant artwork
– Use peoples faces, encourages click through
– Landing pages are super important.
– Use the data to hone your campaigns.
6. Search Advertising
• Paid search advertising is predicted to hit $13 billion this year,
which is about a 13% increase in spending.
• The actual picture is that year over year, search spend
increased 18.5% in 2010, setting up a positive start to 2011,
according to SearchIgnite.
• Click Through Rates (CTR) estimated at 2%
7. Search Advertising
Tips & Hints:
– Headline specifies the product offered
– Use a inviting call to action within the line of text
– Include prices & promotions
– Utilize at least one keyword within your ads
– Display URL defines where the user will be taken to.
– Landing pages take the consumer exactly where they want
to be.
– Test multiple ads across the account.
8. Search Advertising
Good Ad Bad Ad
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9. Push vs Pull
Facebook Advertising Search Advertising
• Ads placed based on • Ads placed based on real
interests within users time interest.
profile. • Multiple bid optimization
• Less bid optimizations levers
available • Ad performance is
• Ads have a short shelf consistent
life: People get burnout of
ads.
