Examination of various hypotheses and measurement of personal attitudes around the topic of automation in desktop publishing. The survey was primarily aimed at members of the Adobe Developers Community.

1. Automation in
Desktop Publishing
empirical survey
January 2021

2. Objective
• Examination of various hypotheses and measurement of
personal attitudes using the Likert scale around the topic of
automation in desktop publishing
• Primarily aimed at members of the Adobe Developers Community
• Number of questions: 12
• Number of participants: 23

3. Question 1
AI will play a big role in the future
of DTP automation.
0
2
4
6
1 (4.3%)
4 (17.4%)
6 (26.1%) 6 (26.1%) 6 (26.1%)
Disagree at all
23 responses
Rather disagree Neither/nor Rather agree Totally agree

4. Question 2
DTP automation will be a critical
requirement for advertising and
creative agencies to stay competitive.
Disagree at all Rather disagree Neither/nor Rather agree Totally agree
0
5
10
15
0 (0%)
0 (0%)
4 (17.4%)
0 (0%)
0 (0%)
7 (30.4%)
12 (52.2%)
23 responses

5. Question 3
Professions such as graphic designer
are threatened with substitutability
and can be replaced by automatisms
in the future.
0.0
2.5
5.0
7.5
10.0
3 (13%)
9 (39.1%) 9 (39.1%)
2 (8.7%)
0 (0%)
0 (0%)
Disagree at all Rather disagree Neither/nor Rather agree Totally agree
23 responses

6. Question 4
Programming skills are important
for media designers and
graphic designers.
0
5
10
15
1 (4.3%)
1 (4.3%)
2 (8.7%)
11 (47.8%)
6 (26.1%)
3 (13%)
Disagree at all Rather disagree Neither/nor Rather agree Totally agree
23 responses

7. Question 5
Automatisms will take over routine
tasks in the DTP.
(Copy-paste activities, filling templates, processes
that repeat themselves according to a certain
pattern, etc.)
0
5
10
15
1 (4.3%)
1 (4.3%)
0 (0%)
0 (0%) 2 (8.7%)
8 (34.8%)
12 (52.2%)
Disagree at all Rather disagree Neither/nor Rather agree Totally agree
23 responses

8. Question 6
Automatisms will take over complex
tasks that require a decision.
(Problems with multiple possible outcomes)
0
2
4
6
8
3 (13%)
8 (34.8%)
6 (26.1%)
5 (21.7%)
1 (4.3%)
Disagree at all Rather disagree Neither/nor Rather agree Totally agree
23 responses

9. Question 7
Automatisms will take over creative
processes and create complete
designs.
0.0
2.5
5.0
7.5
10.0
5 (21.7%)
9 (39.1%)
7 (30.4%)
1 (4.3%) 1 (4.3%)
Disagree at all Rather disagree Neither/nor Rather agree Totally agree
23 responses

10. Question 8
Plug-in development using
Adobe UXP is more effective and
efficient than using Adobe CEP.
0
2
4
6
2 (11.1%)
4 (22.2%)
5 (27.8%)
4 (22.2%)
3 (16.7%)
Disagree at all Rather disagree Neither/nor Rather agree Totally agree
18 responses

11. Question 9
For plug-in development,
Adobe UXP will offer the same
technical options as Adobe CEP.
0
1
2
3
4
4 (23.5%) 4 (23.5%) 4 (23.5%)
3 (17.6%)
2 (11.8%)
Disagree at all Rather disagree Neither/nor Rather agree Totally agree
17 responses

12. Question 10
In addition to Adobe InDesign
Server, a server version of
Adobe Illustrator is important.
0.0
2.5
5.0
7.5
10.0
1 (4.3%)
9 (39.1%)
4 (17.4%)
1 (4.3%)
8 (34.8%)
Disagree at all Rather disagree Neither/nor Rather agree Totally agree
23 responses

13. Question 11
In addition to Adobe InDesign
Server, a server version of
Adobe Photoshop is important.
0.0
2.5
5.0
7.5
10.0
2 (8.7%)
5 (21.7%)
4 (17.4%)
2 (8.7%)
10 (43.5%)
Disagree at all Rather disagree Neither/nor Rather agree Totally agree
23 responses

14. Question 12
The 64-bit capability of
Adobe ExtendScript Toolkit and the
maintenance of this application is
important.
0.0
2.5
5.0
7.5
10.0
2 (9.1%)
3 (13.6%)
5 (22.7%)
3 (13.6%)
9 (40.9%)
Disagree at all Rather disagree Neither/nor Rather agree Totally agree
22 responses

15. Thank you
Ennis Gundogan
e@gndgn.dev