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Debt Allocation
VC Amount Requested
5,000,000.00
Loan
3,000,000.00
Cash Currently on Hand
436,000.00
Less cash reserve
(200,000.00)
Expand Factory (Q5 - for use in Q6)
2,000,000.00
19%
New Sales Office
Chicago (Q5)
170,000.00
Sao Paolo (Q5)
91,000.00
Toronto (Q5)
160,000.00
Abu Dhabi (Q5)
140,000.00
Sydney (Q5)
130,000.00
Shanghai (Q6)
170,000.00
Mumbai (Q6)
110,000.00
Warsaw (Q6)
104,000.00
Paris (Q6)
170,000.00
Q7 - TBD depending on region performance
1,245,000.00
12%
R&D
OS - Pro w/Ease of Use (Q5)
3,100,000.00
29%
High speed networking or TBD (Q6)
2,000,000.00
19%
Q7 R&D - TBD
2,000,000.00
19%
Design new brands (x5)
300,000.00
3%
Zeus 2.0 - Workhorse (Q5)
Athena Pro - Cost Cutter (Q6)
Zeus 2.0 Pro - Workhorse (Q6)
Olympus - Innovator (Q6)
Remaining - Use operating cash flow from Q5 & Q6
(2,409,000.00)
*Adjust and scale accordingly
I listen, I forget.
I see, I remember.
I do, I understand.
Old Chinese Proverb
Business simulations are a form of combative training where
participants pit their business skills against those of formidable
opponents under the watchful eye of a training coach.
When we study one discipline at a time, we are like a bunch of
blind people trying to understand what an elephant is.
Please tell me
what it is?
It’s a snake.
It’s a
tree trunk.
It’s a sheet
of rawhide.
It’s a steel
tube.
With business simulations, you can crawl all over and under the
new venture to help you to see and understand the whole thing.
It is an
enterprise!
Accounting
Production
Marketing
Distribution
Finance
Human
Resources
Joyce Russell
team work, human resourcesHarry Bruce
leadership, governanceJim Reeve
accounting, profit analysisSarah Gardial & Bob Woodruff
customer valueJim Wansley
financeErnie Cadotte
marketingKen Gilbert
production processesIvan Slimak
brand design, quality processesTom Mentzer
supply chainDominique Garval
business strategy
Participants learn about all aspects of business by managing a
simulated business. The Marketplace Live scenario follows the
lifecycle of a new product and new business.Business decisions
are introduced as they become relevant in the evolution of the
company.
Develop leadership, teamwork and interpersonal skills.Promote
better decision making by learning to manage a totally
integrated company, including the management of sales outlets,
marketing , production, and human and financial
resources.Facilitate learning of important business concepts,
principles and ways of thinking.
Develop strategic planning and execution skills within a rapidly
changing environment.Instill a bottom line focus and the
simultaneous need to deliver customer value.Crystallize the
financial implications of business decisions and how they flow
to bottom-line performance.
Discover how important it is to use market data and
competitive signals to adjust the strategic
plan and more tightly focus business tactics.Live and breathe
performance-based management.Learn what it takes to start up
and manage a new venture.
Build confidence through knowledge and experience.
Teams are placed in a new venture scenario - starting up and
running a new business.The opposition is played out
by competing teams.
opponent
Market
opponent
opponent
Business Team
Each team member assumes a tactical area of responsibility:
Marketing // Finance //Distribution
Production // Overall Leadership
Business team receives information on current situation.Current
situation is evaluated, strategy formulated and tactics set in
place.Tactical decisions are fed into the Marketplace Live
simulator, along with decisions of opponents.
Results of decisions are fed back to business team.
The business team can acquire information on what is
happening
in the marketplace: internal operationscustomer reaction to
market decisionscompetitor actionsCurrent situation is
evaluated, strategy formulated, and tactics
set in place.Tactical decisions are again fed into the
Marketplace Live simulator.
You and your business partners have decided to enter the
international microcomputer industry. The microcomputer
industry is in its introductory stage of the product life
cycle.Several other international firms are entering the market
at the same time.
Q1: Organize the team, name the company and contract for a
survey of potential customers.
Q2: Analyze market information, establish strategic direction
and set up shop (design brands and set up a sales office and/or
regional web centers and build a factory).
Q4: Study end user feedback, competition, operating
performance, employee morale and financial performance and
make adjustments
in strategy.
Q3: Test-market brands, prices, ad copy, media campaigns,
sales staffing and internet tactics. Determine production
schedule for each brand.
Q5: Prepare a one-year business plan. Present business plan
and financial request to venture capitalists and negotiate equity
investment.
Q5 – Q8: Initiate international roll-out campaign.
End of game: Prepare report
to the Board regarding: Second year performance deviations
from plan justification for departures analysis of current
market plan for future
The initial capitalization is $4M which is being invested by the
executive team over the first 4 quarters.The executive team
owns 100% of the company.Forty thousand shares of stock will
be issued to the executive team in exchange for their $4M. The
initial stock value is $100 per share
At the end of the first year of business, the executive team will
have the opportunity to request up to $5M from a venture
capitalist.
The venture capitalist will expect an outline of the strategic
plan for the second year in business, including:
target markets // sales channel expansion // R&D
plant expansion // quality improvements, etc.
The bank will extend a line of credit to the executive team equal
to one and a half times the firm's equity position in the previous
quarter.
The bank is highly risk adverse and will call in your loan in part
or whole if your debt capacity declines due to unusual or
extended losses.
Other financial institutions will also buy long-term notes at 2
points over conventional bank loans. The acceptable debt
capacity is two times the firm’s equity position in the previous
quarter.
Long-term debt is for 5 years with little possibility of the
financial institution calling in the note due to short-term swings
in income.
The bank is intolerant of poor financial management. If a firm
ends a quarter with a negative cash position, the bank will
contact a loan shark by the name of Guido to obtain an
emergency loan to cover the firm's checking account.
Guido requires repayment in the next quarter
The emergency loan interest rate is a sliding scale which begins
at 10% per quarter and may go as high as 25% per quarter. For
each $100 which Guido places in your checking account, he will
take one share of stock in your firm.
The issuing of stock to Guido causes a dilution of your stock
value and your share of the company.
A firm is technically bankrupt if its cumulative losses exceed its
equity investment. Stated differently, the management has used
up all of the equity of the firm when the negative value of the
retained earnings exceeds the value of the common stock.
Strategic thinking and tactical analysis in Executive Briefings
Balanced Scorecard for last 4 quarters
Business Plan
Report to Board
How well the company is prepared for the future
Market
conditions
Marketing
strategy
Marketing
tactics
Market
assessment
Market
performance
Manufacturing
conditions
Manufacturing
strategy
Manufacturing
tactics
Manufacturing
assessment
Manufacturing
performance
Human resource
conditions
Human resource
strategy
Human resource
tactics
Human resource
assessment
Human resource
performance
Financial
conditions
Financial
strategy
Financial
tactics
Financial
assessment
Financial
performance
ENVIRONMENTAL ANALYSIS
Business
Strategy
FEEDBACK
Business
Performance
Assessment of Business Conditions
BUSINESS LEVEL
FUNCTIONAL LEVEL
STRATEGY
Market
objectives
Manufacturing
objectives
Human resource
objectives
Financial
objectives
Cash flowPro Forma Cash FlowQuarter 1Quarter 2Quarter
3Quarter 4Quarter 5Quarter 6Quarter 7Quarter 8Beginning Cash
Balance0912,000839,683457,479436,6421,935,2411,291,6361,0
89,466Receipts and Disbursements from Operating
ActivitiesRevenues00706,4002,536,4006,200,848-
Rebates0010,90040,200110,500-
Production00820,4371,112,9082,338,788- Research and
Development0120,000150,00005,326,624- Quality
Costs0018,899147,027166,705-
Advertising00201,972357,324297,724- Sales Force
Expense00171,035407,627761,701- Sales Office and Web Sales
Center Expenses0350,512596,399544,299725,058- Web
Marketing Expenses000176,05068,000- Marketing
Research88,000069,00092,000115,000-
Shipping0013,79346,630106,324- Inventory Holding
Cost0036,16912,1236,520- Excess Capacity Cost00053,8430-
Income Taxes00000+ Interest Income00001,950- Interest
Charges000071,500+ Licensing Income00000- Licensing
Fees00000+ Other Income00000- Other Expenses00000= Net
Operating Cash Flow-88,000-470,512-1,382,204-453,631-
3,891,646Investing ActivitiesFixed Production
Capacity0601,8050567,2062,079,755000+ Sinking
Fund0000130,000= Total Investing
Activities0601,8050567,2062,209,755Financing
ActivitiesIncrease in Common
Stock1,000,0001,000,0001,000,0001,000,0005,000,000000+
Borrow Conventional Loan00000000- Repay Conventional
Loan00000000+ Borrow Long-Term Loan00002,600,000000+
Borrow Emergency Loan00000000- Repay Emergency
Loan00000000- Deposit 3 Month Certificate00000000+
Withdraw 3 Month Certificate00000000- Dividends00000000=
Total Financing
Activities1,000,0001,000,0001,000,0001,000,0007,600,000000C
ash Balance, End of
Period912,000839,683457,479436,6421,935,241Cost of Goods
SoldStarting Inventory000361,688121,234+
Production00820,4371,112,9082,338,788= Available
Inventory00820,4371,474,5952,460,022- Cost of Goods
Sold00458,7501,353,3622,394,822= Ending
Inventory00361,688121,23465,200
ISPro Forma Income StatementQuarter 1Quarter 2Quarter
3Quarter 4Quarter 5Quarter 6Quarter 7Quarter 8Gross
ProfitRevenues00706,4002,536,4006,200,848-
Rebates0010,90040,200110,500- Cost of Goods
Sold00458,7501,353,3622,394,822= Gross
Profit00236,7501,142,8383,695,526ExpensesResearch and
Development0120,000150,00005,326,624+ Quality
Costs0018,899147,027166,705+
Advertising00201,972357,324297,724+ Sales Force
Expense00171,035407,627761,701+ Sales Office and Web Sales
Center Expenses0350,512596,399544,299725,058+ Web
Marketing Expenses000176,05068,000+ Marketing
Research88,000069,00092,000115,000+
Shipping0013,79346,630106,324+ Inventory Holding
Cost0036,16912,1236,520+ Excess Capacity
Cost00053,8430000+ Depreciation0025,07525,07548,709=
Total
Expenses88,000470,5121,282,3421,861,9987,622,365Operating
Profit-88,000-470,512-1,045,592-719,160-
3,926,839Miscellaneous Income and Expenses+ Licensing
Income00000000- Licensing Fees00000000+ Other
Income00000000- Other Expenses00000000= Earnings Before
Interest and Taxes-88,000-470,512-1,045,592-719,160-
3,926,839+ Interest Income00001,950- Interest
Charges000071,500= Income Before Taxes-88,000-470,512-
1,045,592-719,160-3,996,389- Loss Carry Forward00000000=
Taxable Income00000000- Income Taxes00000000= Net
Income-88,000-470,512-1,045,592-719,160-3,996,389Earnings
per Share-9-24-35-18-44
Sheet2Pro Forma Balance SheetQuarter 1Quarter 2Quarter
3Quarter 4Quarter 5Quarter 6Quarter 7Quarter 8Current
AssetsCash912,000839,683457,479436,6421,935,241+ 3 Month
Certificate of Deposit00000+ Finished Goods
Inventory00361,688121,23465,200Long Term Assets+ Sinking
Fund0000130,000+ Net Fixed
Assets0601,805576,7301,118,8613,149,907=
Total912,0001,441,4881,395,8961,676,7365,280,347DebtConve
ntional Bank Loan00000000+ Long-Term Loan00002,600,000+
Emergency Loan00000Equity+ Common
Stock1,000,0002,000,0003,000,0004,000,0009,000,000+
Retained Earnings-88,000-558,512-1,604,104-2,323,264-
6,319,653=
Total912,0001,441,4881,395,8961,676,7365,280,347
Scenario:
Marketplace Stimulation
We are the head manager for a technology company (computer
selling), we are in quarter 5 right now. Please use the pro forma
accounting information to do a financial analysis(accounting).
3 Pages

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Debt AllocationVC Amount Requested 5,000.docx

  • 1. Debt Allocation VC Amount Requested 5,000,000.00 Loan 3,000,000.00 Cash Currently on Hand 436,000.00 Less cash reserve (200,000.00)
  • 2. Expand Factory (Q5 - for use in Q6) 2,000,000.00 19% New Sales Office Chicago (Q5) 170,000.00 Sao Paolo (Q5) 91,000.00
  • 3. Toronto (Q5) 160,000.00 Abu Dhabi (Q5) 140,000.00 Sydney (Q5) 130,000.00 Shanghai (Q6) 170,000.00 Mumbai (Q6) 110,000.00 Warsaw (Q6) 104,000.00
  • 4. Paris (Q6) 170,000.00 Q7 - TBD depending on region performance 1,245,000.00 12% R&D OS - Pro w/Ease of Use (Q5) 3,100,000.00 29% High speed networking or TBD (Q6) 2,000,000.00 19%
  • 5. Q7 R&D - TBD 2,000,000.00 19% Design new brands (x5) 300,000.00 3% Zeus 2.0 - Workhorse (Q5) Athena Pro - Cost Cutter (Q6) Zeus 2.0 Pro - Workhorse (Q6) Olympus - Innovator (Q6)
  • 6. Remaining - Use operating cash flow from Q5 & Q6 (2,409,000.00) *Adjust and scale accordingly
  • 7. I listen, I forget. I see, I remember. I do, I understand. Old Chinese Proverb Business simulations are a form of combative training where participants pit their business skills against those of formidable opponents under the watchful eye of a training coach. When we study one discipline at a time, we are like a bunch of blind people trying to understand what an elephant is.
  • 8. Please tell me what it is? It’s a snake. It’s a tree trunk. It’s a sheet of rawhide. It’s a steel tube.
  • 9. With business simulations, you can crawl all over and under the new venture to help you to see and understand the whole thing.
  • 11. Joyce Russell team work, human resourcesHarry Bruce leadership, governanceJim Reeve accounting, profit analysisSarah Gardial & Bob Woodruff customer valueJim Wansley financeErnie Cadotte marketingKen Gilbert production processesIvan Slimak brand design, quality processesTom Mentzer supply chainDominique Garval business strategy Participants learn about all aspects of business by managing a simulated business. The Marketplace Live scenario follows the lifecycle of a new product and new business.Business decisions are introduced as they become relevant in the evolution of the company. Develop leadership, teamwork and interpersonal skills.Promote better decision making by learning to manage a totally integrated company, including the management of sales outlets,
  • 12. marketing , production, and human and financial resources.Facilitate learning of important business concepts, principles and ways of thinking. Develop strategic planning and execution skills within a rapidly changing environment.Instill a bottom line focus and the simultaneous need to deliver customer value.Crystallize the financial implications of business decisions and how they flow to bottom-line performance. Discover how important it is to use market data and competitive signals to adjust the strategic plan and more tightly focus business tactics.Live and breathe performance-based management.Learn what it takes to start up and manage a new venture. Build confidence through knowledge and experience. Teams are placed in a new venture scenario - starting up and running a new business.The opposition is played out by competing teams. opponent Market
  • 13. opponent opponent Business Team Each team member assumes a tactical area of responsibility: Marketing // Finance //Distribution Production // Overall Leadership Business team receives information on current situation.Current situation is evaluated, strategy formulated and tactics set in place.Tactical decisions are fed into the Marketplace Live simulator, along with decisions of opponents. Results of decisions are fed back to business team. The business team can acquire information on what is happening in the marketplace: internal operationscustomer reaction to market decisionscompetitor actionsCurrent situation is evaluated, strategy formulated, and tactics
  • 14. set in place.Tactical decisions are again fed into the Marketplace Live simulator. You and your business partners have decided to enter the international microcomputer industry. The microcomputer industry is in its introductory stage of the product life cycle.Several other international firms are entering the market at the same time. Q1: Organize the team, name the company and contract for a survey of potential customers. Q2: Analyze market information, establish strategic direction and set up shop (design brands and set up a sales office and/or regional web centers and build a factory). Q4: Study end user feedback, competition, operating performance, employee morale and financial performance and make adjustments in strategy. Q3: Test-market brands, prices, ad copy, media campaigns,
  • 15. sales staffing and internet tactics. Determine production schedule for each brand. Q5: Prepare a one-year business plan. Present business plan and financial request to venture capitalists and negotiate equity investment. Q5 – Q8: Initiate international roll-out campaign. End of game: Prepare report to the Board regarding: Second year performance deviations from plan justification for departures analysis of current market plan for future The initial capitalization is $4M which is being invested by the executive team over the first 4 quarters.The executive team owns 100% of the company.Forty thousand shares of stock will be issued to the executive team in exchange for their $4M. The initial stock value is $100 per share
  • 16. At the end of the first year of business, the executive team will have the opportunity to request up to $5M from a venture capitalist. The venture capitalist will expect an outline of the strategic plan for the second year in business, including: target markets // sales channel expansion // R&D plant expansion // quality improvements, etc. The bank will extend a line of credit to the executive team equal to one and a half times the firm's equity position in the previous quarter. The bank is highly risk adverse and will call in your loan in part or whole if your debt capacity declines due to unusual or extended losses. Other financial institutions will also buy long-term notes at 2 points over conventional bank loans. The acceptable debt capacity is two times the firm’s equity position in the previous quarter. Long-term debt is for 5 years with little possibility of the financial institution calling in the note due to short-term swings in income.
  • 17. The bank is intolerant of poor financial management. If a firm ends a quarter with a negative cash position, the bank will contact a loan shark by the name of Guido to obtain an emergency loan to cover the firm's checking account. Guido requires repayment in the next quarter The emergency loan interest rate is a sliding scale which begins at 10% per quarter and may go as high as 25% per quarter. For each $100 which Guido places in your checking account, he will take one share of stock in your firm. The issuing of stock to Guido causes a dilution of your stock value and your share of the company. A firm is technically bankrupt if its cumulative losses exceed its equity investment. Stated differently, the management has used up all of the equity of the firm when the negative value of the retained earnings exceeds the value of the common stock. Strategic thinking and tactical analysis in Executive Briefings Balanced Scorecard for last 4 quarters Business Plan Report to Board How well the company is prepared for the future
  • 19. performance Financial conditions Financial strategy Financial tactics Financial assessment Financial performance ENVIRONMENTAL ANALYSIS Business Strategy FEEDBACK Business Performance Assessment of Business Conditions BUSINESS LEVEL FUNCTIONAL LEVEL STRATEGY Market objectives Manufacturing objectives Human resource objectives Financial objectives Cash flowPro Forma Cash FlowQuarter 1Quarter 2Quarter 3Quarter 4Quarter 5Quarter 6Quarter 7Quarter 8Beginning Cash Balance0912,000839,683457,479436,6421,935,2411,291,6361,0 89,466Receipts and Disbursements from Operating
  • 20. ActivitiesRevenues00706,4002,536,4006,200,848- Rebates0010,90040,200110,500- Production00820,4371,112,9082,338,788- Research and Development0120,000150,00005,326,624- Quality Costs0018,899147,027166,705- Advertising00201,972357,324297,724- Sales Force Expense00171,035407,627761,701- Sales Office and Web Sales Center Expenses0350,512596,399544,299725,058- Web Marketing Expenses000176,05068,000- Marketing Research88,000069,00092,000115,000- Shipping0013,79346,630106,324- Inventory Holding Cost0036,16912,1236,520- Excess Capacity Cost00053,8430- Income Taxes00000+ Interest Income00001,950- Interest Charges000071,500+ Licensing Income00000- Licensing Fees00000+ Other Income00000- Other Expenses00000= Net Operating Cash Flow-88,000-470,512-1,382,204-453,631- 3,891,646Investing ActivitiesFixed Production Capacity0601,8050567,2062,079,755000+ Sinking Fund0000130,000= Total Investing Activities0601,8050567,2062,209,755Financing ActivitiesIncrease in Common Stock1,000,0001,000,0001,000,0001,000,0005,000,000000+ Borrow Conventional Loan00000000- Repay Conventional Loan00000000+ Borrow Long-Term Loan00002,600,000000+ Borrow Emergency Loan00000000- Repay Emergency Loan00000000- Deposit 3 Month Certificate00000000+ Withdraw 3 Month Certificate00000000- Dividends00000000= Total Financing Activities1,000,0001,000,0001,000,0001,000,0007,600,000000C ash Balance, End of Period912,000839,683457,479436,6421,935,241Cost of Goods SoldStarting Inventory000361,688121,234+ Production00820,4371,112,9082,338,788= Available Inventory00820,4371,474,5952,460,022- Cost of Goods Sold00458,7501,353,3622,394,822= Ending Inventory00361,688121,23465,200
  • 21. ISPro Forma Income StatementQuarter 1Quarter 2Quarter 3Quarter 4Quarter 5Quarter 6Quarter 7Quarter 8Gross ProfitRevenues00706,4002,536,4006,200,848- Rebates0010,90040,200110,500- Cost of Goods Sold00458,7501,353,3622,394,822= Gross Profit00236,7501,142,8383,695,526ExpensesResearch and Development0120,000150,00005,326,624+ Quality Costs0018,899147,027166,705+ Advertising00201,972357,324297,724+ Sales Force Expense00171,035407,627761,701+ Sales Office and Web Sales Center Expenses0350,512596,399544,299725,058+ Web Marketing Expenses000176,05068,000+ Marketing Research88,000069,00092,000115,000+ Shipping0013,79346,630106,324+ Inventory Holding Cost0036,16912,1236,520+ Excess Capacity Cost00053,8430000+ Depreciation0025,07525,07548,709= Total Expenses88,000470,5121,282,3421,861,9987,622,365Operating Profit-88,000-470,512-1,045,592-719,160- 3,926,839Miscellaneous Income and Expenses+ Licensing Income00000000- Licensing Fees00000000+ Other Income00000000- Other Expenses00000000= Earnings Before Interest and Taxes-88,000-470,512-1,045,592-719,160- 3,926,839+ Interest Income00001,950- Interest Charges000071,500= Income Before Taxes-88,000-470,512- 1,045,592-719,160-3,996,389- Loss Carry Forward00000000= Taxable Income00000000- Income Taxes00000000= Net Income-88,000-470,512-1,045,592-719,160-3,996,389Earnings per Share-9-24-35-18-44 Sheet2Pro Forma Balance SheetQuarter 1Quarter 2Quarter 3Quarter 4Quarter 5Quarter 6Quarter 7Quarter 8Current AssetsCash912,000839,683457,479436,6421,935,241+ 3 Month Certificate of Deposit00000+ Finished Goods Inventory00361,688121,23465,200Long Term Assets+ Sinking Fund0000130,000+ Net Fixed Assets0601,805576,7301,118,8613,149,907=
  • 22. Total912,0001,441,4881,395,8961,676,7365,280,347DebtConve ntional Bank Loan00000000+ Long-Term Loan00002,600,000+ Emergency Loan00000Equity+ Common Stock1,000,0002,000,0003,000,0004,000,0009,000,000+ Retained Earnings-88,000-558,512-1,604,104-2,323,264- 6,319,653= Total912,0001,441,4881,395,8961,676,7365,280,347 Scenario: Marketplace Stimulation We are the head manager for a technology company (computer selling), we are in quarter 5 right now. Please use the pro forma accounting information to do a financial analysis(accounting). 3 Pages