New ways to market and communicate in an age when there are "2 billion new participants in a media landscape previously controlled by a select few."
Keynote to University of Oregon School of Journalism and Communication on February 10, 2011.
Talk about new trends, tactics and techniques that agencies and marketers should master, and the individual skills needed to stay relevant.
Video of talk should be available soon. Will add link here when it is.
Some credits
Slide 27: The Common, from Alex Bogusky and the FearlessRevolution.com
Slide 29 and 30 from Fast Company article on advertising
Slide 52 from Skype and Made by Many
Slide 58 Test/Learn/Make from Made by Many
Slide 59 Art of the Trench, Burberry
1. The end of us and them
the end of
us and them
@edwardboches
presentation to University of Oregon
February 10, 2011
Rev 2.0
Saturday, February 12, 2011
13. We are living through the disorientation that
comes from including 2 billion new
participants in a media landscape previously
operated by a small group of professionals.
Saturday, February 12, 2011
14. I've agreed to put my life in the hands of nearly 2,000
complete strangers in the belief that their support,
goodwill and generosity will propel me across the globe.
Paul Smith
Saturday, February 12, 2011
32. technologies are not simply inventions
which people employ but are the means
by which people are re-invented.
Marshall McLuhan
Saturday, February 12, 2011
75. copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
analytics
Saturday, February 12, 2011
76. copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
analytics
Saturday, February 12, 2011