10 Suggestions for Advertising Creative Strategists. Given at University of Oregon School for Journalism and Communications to Dave Koranda's Curiosity for Strategists class. Video after slide 21: Pay attention to human behavior: http://vimeo.com/2882229

1. 10 suggestions for creative strategists
Tuesday, February 22, 2011

2. Start at the beginning
Tuesday, February 22, 2011

3. Tuesday, February 22, 2011

4. Rules are what the artist breaks;
the memorable never emerged
from a formula.
Tuesday, February 22, 2011

5. “You can say the right thing about a
product and nobody will listen.
You’ve got to say it in such a way that
people will feel it in their gut. If they
don’t feel it, nothing will happen.”
Tuesday, February 22, 2011

6. Know all the great work
Tuesday, February 22, 2011

7. Tuesday, February 22, 2011

8. Learn to dissect, never to copy
Tuesday, February 22, 2011

9. Tuesday, February 22, 2011

10. Master the art of stealing
Tuesday, February 22, 2011

11. Tuesday, February 22, 2011

12. Tuesday, February 22, 2011

13. See things from a creative perspective
and ask, “What could I do with that?”
Tuesday, February 22, 2011

14. Tuesday, February 22, 2011

15. Forget everything you ever
learned about advertising
Tuesday, February 22, 2011

16. Tuesday, February 22, 2011

17. Seek unexpected sources and
look below the surface
Tuesday, February 22, 2011

18. Tuesday, February 22, 2011

19. Pay close attention to human behavior
Tuesday, February 22, 2011

20. Tuesday, February 22, 2011

21. Read everything
Tuesday, February 22, 2011

22. Tuesday, February 22, 2011

23. Seek collisions
Tuesday, February 22, 2011

24. Tuesday, February 22, 2011

25. People
Tuesday, February 22, 2011

26. @malbonnington
@faris
@garethk
@thaz7
@melex
@lenkendall
@lenkendall
@conradlisco
Tuesday, February 22, 2011

27. Tuesday, February 22, 2011