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1 of 1
Select
a product or service for this assignment in which you believe
your organization should invest capital resources to develop for
sale in a global environment.
Review
Ch. 4 of
Business Communication Essentials
.
Create
a Microsoft
®
Word analysis of no more than 1,400 words that includes the
following:
Describe the product or service, including its main
characteristics.
Why do you believe this product is worthwhile?
A profile of your audience/s. Why are these audience/s
important? How different would you approach each audience?
Explain how you would establish credibility.
Explain
why you selected the channel.
Select
the appropriate channel for delivering your message based on
context, audience, and purpose.
Format
your assignment consistent with APA guidelines.

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