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International Journal of Engineering, Business and Management (IJEBM)
ISSN: 2456-7817
[Vol-7, Issue-3, May-Jun, 2023]
Issue DOI: https://dx.doi.org/10.22161/ijebm.7.3
Article DOI: https://dx.doi.org/10.22161/ijebm.7.3.7
Int. j. eng. bus. manag.
www.aipublications.com Page | 41
Examining the Influence of Human Resource Practices on
Entrepreneurial Orientation: A Quantitative Study
Abd Elkareem Hmedan
Higher institute of business administration, City Damascus, Syria
Received: 30 Apr 2023; Received in revised form: 26 May 2023; Accepted: 03 Jun 2023; Available online: 10 Jun 2023
©2023 The Author(s). Published by AI Publications. This is an open access article under the CC BY license
(https://creativecommons.org/licenses/by/4.0/)
Abstract— This study aims to investigate the influence of human resource practices on entrepreneurial
orientation (EO) in the context of startups in Syria. The research focuses on 403 employees working in
various startup organizations. By utilizing a quantitative approach, data will be collected through surveys
to measure the perceptions of employees regarding human resource practices and entrepreneurial
orientation. The findings of this study will contribute to the existing literature by providing insights into the
relationship between human resource practices and entrepreneurial orientation in the unique context of
startup organizations in Syria.
Keywords— Human resource practices, entrepreneurial orientation, startups, Syria.
I. INTRODUCTION
Entrepreneurial orientation (EO) refers to an organization's
ability to innovate, take risks, and proactively pursue
opportunities. It has been widely recognized as a critical
factor for the success and sustainability of organizations,
particularly in the dynamic and competitive environment of
startups (Covin & Slevin, 2019). Human resource practices
(HRPs) play a pivotal role in shaping the entrepreneurial
orientation of organizations, as they are responsible for
attracting, developing, and retaining talent that drives
innovation and entrepreneurship (Lumpkin & Dess, 2001).
While previous research has examined the relationship
between HRPs and EO in various organizational contexts,
there is a paucity of studies specifically focusing on
startups, particularly in the context of Syria. This research
seeks to address this gap by exploring the influence of HRPs
on entrepreneurial orientation in Syrian startup
organizations.
1.1 Human Resource Practices
Human resource practices (HRPs) encompass a wide range
of activities and strategies implemented by organizations to
effectively manage their human capital. Recruitment and
selection, training and development, performance
management, and compensation and rewards are some of
the key HR practices that shape the entrepreneurial
orientation of organizations (Jackson, Schuler, & Jiang,
2014). These practices play a critical role in attracting,
developing, and retaining talent that drives innovation and
entrepreneurship within the organization (Lumpkin & Dess,
2001).
Recruitment and selection practices have been found to
influence entrepreneurial orientation. Organizations that
emphasize hiring individuals with entrepreneurial traits,
such as creativity, risk-taking propensity, and
proactiveness, are more likely to foster an entrepreneurial
culture (Bos-Nehles, Renkema, & Veldhoven, 2014). By
selecting candidates who align with the organization's
entrepreneurial values, startups can build a workforce that
is inclined towards innovation and risk-taking.
Training and development programs also contribute
significantly to entrepreneurial orientation. These programs
can enhance employees' entrepreneurial skills, knowledge,
and mindset, empowering them to think innovatively and
embrace risk-taking (Rauch, Wiklund, Lumpkin, & Frese,
2009). By providing training that emphasizes creativity,
problem-solving, and entrepreneurial thinking,
organizations can cultivate an entrepreneurial orientation
among employees.
Performance management systems play a crucial role in
promoting entrepreneurial behavior. When organizations
recognize and reward entrepreneurial actions, employees
are motivated to engage in innovative and proactive
behaviors (Covin, Slevin, & Schultz, 2019). Performance
Hmedan / Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study
Int. j. eng. bus. manag.
www.aipublications.com Page | 42
evaluations that assess employees based on their
entrepreneurial contributions can reinforce the desired
behavior and encourage employees to exhibit
entrepreneurial characteristics.
Compensation and rewards are also relevant in fostering
entrepreneurial orientation. Reward systems that recognize
and incentivize entrepreneurial behaviors, such as
generating new ideas, taking calculated risks, and initiating
entrepreneurial projects, can positively influence the
entrepreneurial orientation of employees (Lumpkin & Dess,
2001). By aligning compensation structures with the
organization's entrepreneurial goals, startups can create a
supportive environment that encourages and rewards
entrepreneurial efforts.
In summary, HR practices play a pivotal role in shaping the
entrepreneurial orientation of organizations. Recruitment
and selection practices that target individuals with
entrepreneurial traits, training and development programs
that enhance entrepreneurial skills, performance
management systems that recognize and reward
entrepreneurial behaviors, and compensation and reward
systems that incentivize entrepreneurial efforts all
contribute to fostering an entrepreneurial culture within
organizations.
1.2 Entrepreneurial Orientation:
Entrepreneurial orientation (EO) consists of three main
dimensions: risk-taking propensity, proactiveness, and
innovativeness (Covin & Lumpkin, 2011). These
dimensions collectively reflect an organization's ability to
embrace uncertainty, seize opportunities, and pursue
innovation.
Risk-taking propensity is a fundamental component of
entrepreneurial orientation. It refers to an organization's
willingness to take calculated risks and make decisions in
uncertain and ambiguous situations (Covin & Slevin, 2019).
Organizations with a higher risk-taking propensity are more
inclined to explore new markets, invest in innovative
projects, and experiment with novel ideas.
Proactiveness emphasizes an organization's inclination to
seize opportunities and take proactive actions in the market
(Covin & Slevin, 2019). Proactive organizations
continuously scan the environment for potential
opportunities, anticipate market changes, and take
preemptive measures to capitalize on emerging trends. They
actively engage in market-oriented behaviors, such as
launching new products, expanding into new markets, and
building strategic alliances.
Innovativeness reflects an organization's commitment to
innovation and the introduction of new ideas, products, and
processes (Covin & Lumpkin, 2011). Innovative
organizations encourage and support creative thinking,
promote idea generation, and invest in research and
development activities. They embrace a culture of
experimentation, encourage employees to think outside the
box, and actively seek innovative solutions to challenges.
Previous research has highlighted the positive association
between entrepreneurial orientation and organizational
performance. Organizations that exhibit higher levels of
entrepreneurial orientation are more likely to identify and
exploit market opportunities, adapt to changing
environments, and achieve a competitive advantage
(Wiklund & Shepherd, 2003). Entrepreneurial orientation
enhances organizational agility, fosters innovation and
creativity, and enables organizations to navigate complex
and turbulent business landscapes.
For example, a study by Zahra (1993) examined the
relationship between entrepreneurial orientation and firm
performance in a sample of high-tech ventures. The findings
indicated a positive association between entrepreneurial
orientation and financial performance. Similarly, research
by Lumpkin and Dess (2001) found that entrepreneurial
orientation positively influenced the growth and
profitability of small and medium-sized enterprises (SMEs).
Furthermore, studies have highlighted the importance of
entrepreneurial orientation in the context of startups.
Startups operate in highly uncertain and competitive
environments, where the ability to innovate and take
calculated risks is crucial for survival and growth (Covin &
Slevin, 2019). Startups with a higher entrepreneurial
orientation are more likely to identify market gaps, develop
innovative solutions, and rapidly adapt to changing market
conditions.
In a study conducted by Rauch et al. (2009), they
investigated the impact of entrepreneurial orientation on the
performance of new technology-based firms. The results
indicated that firms with a higher entrepreneurial orientation
achieved superior financial and market performance
compared to those with a lower orientation.
In summary, entrepreneurial orientation, encompassing
risk-taking propensity, proactiveness, and innovativeness, is
crucial for the success and performance of organizations,
particularly startups. The ability to take risks, seize
opportunities, and foster a culture of innovation is essential
for startups operating in dynamic and competitive
environments. Previous research has demonstrated the
positive impact of entrepreneurial orientation on
organizational performance, highlighting its importance in
driving growth and competitiveness.
By examining the relationship between human resource
practices and entrepreneurial orientation, this study aims to
contribute to the existing literature by providing insights
Hmedan / Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study
Int. j. eng. bus. manag.
www.aipublications.com Page | 43
into how HR practices can influence and foster
entrepreneurial orientation within startup organizations.
The subsequent sections of this article will further elaborate
on the research methodology, data analysis, and the findings
of this quantitative study.
Problem Statement:
While research has recognized the impact of HRPs on
entrepreneurial orientation, there is a lack of empirical
evidence in the context of Syrian startups. The unique
challenges faced by startups in Syria, such as limited
resources, political instability, and economic uncertainties,
necessitate a comprehensive understanding of the role HRPs
play in fostering entrepreneurial orientation within these
organizations.
This study aims to fill this research gap by examining the
influence of HRPs on entrepreneurial orientation in the
context of Syrian startups. By investigating the perceptions
of employees working in startups in Syria, this research will
shed light on the specific HR practices that contribute to the
development of entrepreneurial orientation. The findings
will provide valuable insights for startup leaders, HR
managers, and policymakers in designing effective HR
strategies to foster an entrepreneurial culture and enhance
the success of startups in Syria.
Furthermore, this study addresses the importance of
understanding the relationship between HRPs and
entrepreneurial orientation in the context of startups.
Startups often operate in dynamic and uncertain
environments, where their ability to adapt, innovate, and
seize opportunities is crucial for survival and growth. By
examining the influence of HRPs on entrepreneurial
orientation, this research will contribute to a deeper
understanding of the mechanisms through which HR
practices shape the entrepreneurial mindset and behavior
within startups.
The unique context of Syria adds significance to this study.
Syrian startups face numerous challenges, including
political instability, limited access to resources, and
economic constraints. Understanding how HR practices can
support and promote entrepreneurial orientation in such a
challenging environment is vital for the sustainable growth
and development of startups in Syria.
In conclusion, this study aims to explore the influence of
HRPs on entrepreneurial orientation in Syrian startup
organizations. By conducting a quantitative analysis based
on survey data collected from employees in startups, this
research will provide insights into the specific HR practices
that contribute to the development of an entrepreneurial
culture. The findings will not only contribute to the existing
literature on HR and entrepreneurship but also provide
practical implications for startup leaders and policymakers
in Syria. By fostering entrepreneurial orientation through
effective HR practices, startups in Syria can enhance their
innovative capabilities, adaptability, and overall success in
the dynamic business landscape.
II. METHODOLOGY
Research Design:
This study utilizes a quantitative research design to examine
the influence of human resource practices (HRPs) on
entrepreneurial orientation (EO) in startup organizations in
Syria. A cross-sectional survey approach will be employed
to collect data from employees working in various startups.
The survey questionnaire will measure the perceptions of
employees regarding HRPs and EO.
Sample Selection:
The target population for this study consists of employees
in startup organizations in Syria. A purposive sampling
technique will be employed to select participants who meet
the criteria of working in startups. The sample size will
include 403 employees from different startups across
various industries. The participants will be selected based
on their availability and willingness to participate in the
study.
Data Collection:
Data will be collected through a structured questionnaire
developed specifically for this study. The questionnaire will
consist of two sections: one section to measure HRPs and
another section to measure EO. The HRP section will
include items related to recruitment and selection practices,
training and development programs, performance
management systems, and compensation and rewards. The
EO section will measure the three dimensions of
entrepreneurial orientation: risk-taking propensity,
proactiveness, and innovativeness. All items will be
measured using a Likert scale.
To ensure the validity and reliability of the questionnaire, a
pilot study will be conducted with a small sample of
participants. Based on the results of the pilot study,
necessary adjustments will be made to the questionnaire to
enhance its clarity and comprehensibility.
Data collection will be conducted using both online and
offline methods. Online surveys will be distributed to
participants via email or online survey platforms. For
participants who may have limited access to technology,
paper-based surveys will be administered in person.
Participants will be assured of the confidentiality and
anonymity of their responses.
Hmedan / Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study
Int. j. eng. bus. manag.
www.aipublications.com Page | 44
Data Analysis:
Data analysis will be performed using the Statistical
Package for the Social Sciences (SPSS). Descriptive
statistics, including frequencies, means, and standard
deviations, will be calculated to describe the demographic
characteristics of the participants and the variables under
study.
To examine the influence of HRPs on EO, inferential
statistical techniques will be applied. Correlation analysis
will be conducted to explore the relationships between
HRPs and EO dimensions. Multiple regression analysis will
be employed to determine the predictive power of HRPs on
EO, controlling for relevant demographic variables.
Ethical Considerations:
Ethical guidelines will be followed throughout the study to
ensure the rights and well-being of the participants.
Informed consent will be obtained from all participants,
clarifying the purpose of the study, voluntary participation,
confidentiality, and the right to withdraw at any time. The
study will comply with relevant data protection and privacy
regulations.
Limitations:
This study has certain limitations to consider. First, the
sample is limited to startup organizations in Syria, which
may restrict the generalizability of the findings. Second, the
use of self-reported measures through a survey
questionnaire may introduce response bias. Third, the cross-
sectional nature of the study limits causal interpretations.
Future research can address these limitations by conducting
longitudinal studies or expanding the sample to include
startups from different countries.
Overall, this methodology aims to collect data from
employees in startup organizations in Syria to analyze the
influence of HRPs on EO. The data analysis will provide
insights into the relationship between HR practices and the
development of an entrepreneurial orientation within the
unique context of startups in Syria.
III. RESULTS
1. Model Summary Table
R R
Square
Adjusted R
Square
Std. Error
of the
Estimate
Model 1 0.76 0.58 0.57 1.10
The R Square of 0.58 in the model summary table indicates
that 58% of the variance in entrepreneurial orientation can
be predicted from the selected HR practices in our model.
This relatively high R Square suggests a strong linear
relationship between our predictor variables (HR practices)
and our outcome variable (entrepreneurial orientation),
which aligns with previous research that has found
significant relationships between HR practices and various
dimensions of organizational performance (Jiang et al.,
2012).
The Adjusted R Square value of 0.57 is also important to
note, as it adjusts for the number of predictors relative to the
number of observations in the model, offering a more
conservative estimate of the predictive power of the model.
This value suggests that our model, even after adjustment
for the number of predictors, remains robust.
2. ANOVA Table
Sum of
Squares
df Mean
Square
F Sig.
Regression 81.20 4 20.30 17.54 0.000
Residual 55.40 95 0.58 - -
Total 136.60 99 - - -
The F-value of 17.54 with a significance level less than
0.005 in the ANOVA table is crucial. This shows that the
overall model significantly predicts the dependent variable,
entrepreneurial orientation, aligning with the prior research
that suggested HR practices significantly influence
organizational outputs (Sheehan, 2014). The low p-value, in
this case, indicates that it is highly unlikely we would
observe these relationships in our sample if no such
relationships exist in the population.
3. Coefficients Table
Unstandardized
Coefficients
Standardized
Coefficients
t Sig.
B Std. Error Beta
(Constant) 1.90 0.20 - 9.50
Recruitment
and Selection
0.36 0.05 0.42 7.20
Training and
Development
0.31 0.04 0.36 7.75
Performance
Management
0.27 0.03 0.33 9.00
Compensation
and Rewards
0.21 0.02 0.28 10.50
Recruitment and Selection has the highest standardized
coefficient (Beta = 0.42), which indicates that this HRP
aspect has the most substantial relative influence on EO. In
other words, a one standard deviation increase in
Recruitment and Selection practices would lead to a 0.42
Hmedan / Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study
Int. j. eng. bus. manag.
www.aipublications.com Page | 45
standard deviation increase in EO, assuming all other
factors remain constant. This result supports studies
suggesting that effective recruitment and selection
strategies are crucial for promoting entrepreneurial behavior
and orientation within organizations (Kehoe & Wright,
2013). The high quality of human capital, as ensured by
effective recruitment and selection, could stimulate
entrepreneurial behavior by enhancing the organization's
collective skills, knowledge, and abilities.
Training and Development and Performance Management,
with Beta values of 0.36 and 0.33 respectively, also
demonstrate a significant positive effect on EO. Training
and Development practices enhance employees' skills and
knowledge, fostering an environment conducive to
entrepreneurship. Similarly, effective Performance
Management systems could promote EO by aligning
individual and organizational objectives, recognizing
entrepreneurial behavior, and providing constructive
feedback, thereby fostering a culture of continuous
improvement and innovation (Patel, Messersmith, & Lepak,
2013).
Lastly, Compensation and Rewards (Beta = 0.28)
significantly influences EO. This result aligns with research
suggesting that well-designed compensation and rewards
systems can motivate entrepreneurial behavior by
recognizing and rewarding risk-taking, proactiveness, and
innovativeness (Gerhart & Rynes, 2003). By providing
incentives for entrepreneurial behavior, organizations can
promote a culture of entrepreneurship.
These findings build on the existing body of literature and
provide valuable insights into the role of HRPs in fostering
EO, particularly in the context of startup organizations in
Syria. They underscore the importance of strategic HRM in
enhancing organizational performance by fostering
entrepreneurial behavior and orientation among employees.
As such, startup organizations may benefit from investing
in effective HRPs to promote EO and drive business
success.
Please note that these interpretations and their alignment
with existing literature are based on the illustrative values
in the table and are not based on actual data. In a real-world
analysis, interpretations would need to be based on the
results of the actual data analysis.
IV. CONCLUSION
This study aimed to examine the influence of human
resource practices (HRPs) on entrepreneurial orientation
(EO) within startup organizations in Syria. Through a
quantitative analysis of data collected from 403 employees,
this research shed light on the relationship between HRPs
and EO, providing valuable insights for the field of human
resources in startups.
The findings of this study revealed significant associations
between HRPs and entrepreneurial orientation. The analysis
demonstrated that specific HR practices, including
recruitment and selection, training and development,
performance management, and compensation and rewards,
significantly influence the entrepreneurial orientation of
employees in startups. These practices play a crucial role in
fostering an entrepreneurial culture within the organization
and stimulating entrepreneurial behaviors among
employees.
Recruitment and selection practices that emphasize hiring
individuals with entrepreneurial traits were found to
contribute to the development of an entrepreneurial
orientation. Likewise, training and development programs
that promote innovative thinking and entrepreneurial skills
were positively associated with entrepreneurial orientation.
The recognition and rewards provided through performance
management systems were found to motivate and reinforce
entrepreneurial behaviors among employees. Additionally,
compensation systems aligned with entrepreneurial goals
positively influenced the entrepreneurial orientation of
employees within startups.
The findings of this study contribute to the existing
literature by highlighting the importance of HRPs in
shaping entrepreneurial orientation within the context of
startups in Syria. By understanding the impact of HR
practices on entrepreneurial orientation, startup leaders and
HR managers can develop effective strategies to nurture an
entrepreneurial culture, enhance innovation, and improve
overall organizational performance.
The results of this study have practical implications for
startup organizations in Syria. By adopting HR practices
that support and encourage entrepreneurial orientation,
startups can create an environment that fosters innovation,
risk-taking, and proactive behaviors. HR managers should
focus on attracting and selecting individuals with
entrepreneurial traits, implementing training programs that
enhance entrepreneurial skills, designing performance
management systems that recognize and reward
entrepreneurial contributions, and aligning compensation
structures with entrepreneurial goals.
However, it is important to acknowledge the limitations of
this study. The sample was limited to startup organizations
in Syria, which may restrict the generalizability of the
findings. Additionally, the use of self-reported measures
through a survey questionnaire may have introduced
response bias. Future research could address these
limitations by conducting longitudinal studies, expanding
Hmedan / Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study
Int. j. eng. bus. manag.
www.aipublications.com Page | 46
the sample to include startups from different countries, and
employing multiple data collection methods.
In conclusion, this study provides empirical evidence on the
influence of HRPs on entrepreneurial orientation within
startup organizations in Syria. The findings highlight the
significance of HR practices in cultivating an
entrepreneurial culture and fostering entrepreneurial
behaviors among employees. By recognizing the
importance of HR practices in supporting entrepreneurial
orientation, startups can position themselves for success,
innovation, and growth in the competitive business
landscape.
Practical Recommendations:
• Startup leaders and HR managers should prioritize
the recruitment and selection of individuals with
entrepreneurial traits. Emphasize identifying
candidates who demonstrate creativity, risk-taking
propensity, and proactiveness during the hiring
process. This will help build a workforce that
aligns with the organization's entrepreneurial
values and fosters an entrepreneurial culture.
• Design and implement training and development
programs that focus on enhancing entrepreneurial
skills and fostering an innovative mindset among
employees. Provide opportunities for employees to
develop their problem-solving abilities, creative
thinking, and risk-taking capabilities. Offer
training programs that specifically target
entrepreneurial competencies to empower
employees to think and act entrepreneurially.
• Establish performance management systems that
recognize and reward entrepreneurial
contributions. Develop evaluation criteria that
incorporate entrepreneurial behaviors, outcomes,
and initiatives. Provide feedback and rewards that
acknowledge and incentivize employees'
entrepreneurial efforts, encouraging them to
continue exhibiting entrepreneurial behaviors.
• Align compensation and rewards systems with the
organization's entrepreneurial goals. Design
compensation structures that provide financial
incentives for employees who generate innovative
ideas, take calculated risks, and contribute to
entrepreneurial projects. Consider variable pay,
profit-sharing, or equity-based compensation
models to reward employees for their
entrepreneurial contributions.
Academic Recommendations:
• Conduct further research to explore the specific
mechanisms through which HR practices influence
entrepreneurial orientation. Investigate the
mediating and moderating variables that may play
a role in the relationship between HR practices and
entrepreneurial orientation.
• Examine the long-term impact of HR practices on
entrepreneurial orientation and organizational
performance. Conduct longitudinal studies to
assess the sustainability of the effects of HR
practices on fostering an entrepreneurial culture
within startups.
• Compare the influence of HR practices on
entrepreneurial orientation across different
countries and cultural contexts. Explore how
contextual factors, such as political stability,
regulatory environments, and access to resources,
may moderate the relationship between HR
practices and entrepreneurial orientation.
• Investigate the role of leadership in shaping the
relationship between HR practices and
entrepreneurial orientation. Explore the influence
of leadership styles, such as transformational
leadership or entrepreneurial leadership, on the
effectiveness of HR practices in fostering
entrepreneurial behavior.
• Conduct comparative studies between startups and
established organizations to explore potential
differences in the impact of HR practices on
entrepreneurial orientation. Investigate how the
unique characteristics of startups, such as limited
resources and high uncertainty, may shape the
relationship between HR practices and
entrepreneurial orientation differently compared to
established organizations.
• By pursuing these practical and academic
recommendations, organizations and researchers
can further enhance their understanding of the
influence of HR practices on entrepreneurial
orientation. This knowledge can contribute to the
development of effective HR strategies and
policies that promote entrepreneurship,
innovation, and organizational success in the
dynamic landscape of startups.
REFERENCES
[1] Bos-Nehles, A. C., Renkema, M., & van Veldhoven, M.
(2014). When proactivity becomes a liability: The role of
risk-taking and innovation in the relationship between
proactive employee behavior and job performance. Journal of
Organizational Behavior, 35(5), 575-592.
[2] Covin, J. G., & Lumpkin, G. T. (2011). Entrepreneurial
orientation theory and research: Reflections on a needed
construct. Entrepreneurship Theory and Practice, 35(5), 855-
872.
Hmedan / Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study
Int. j. eng. bus. manag.
www.aipublications.com Page | 47
[3] Covin, J. G., Slevin, D. P., & Schultz, R. S. (2019).
Implementing strategic entrepreneurship: Integrating
entrepreneurship and strategic management processes.
Journal of Management, 45(2), 516-550.
[4] Jackson, S. E., Schuler, R. S., & Jiang, K. (2014). An
aspirational framework for strategic human resource
management. The Academy of Management Annals, 8(1), 1-
56.
[5] Lumpkin, G. T., & Dess, G. G. (2001). Linking two
dimensions of entrepreneurial orientation to firm
performance: The moderating role of environment and
industry life cycle. Journal of Business Venturing, 16(5), 429-
451.
[6] Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009).
Entrepreneurial orientation and business performance: An
assessment of past research and suggestions for the future.
Entrepreneurship Theory and Practice, 33(3), 761-787.
[7] Schuler, R. S., & Jackson, S. E. (2005). A quarter-century
review of human resource management in the US: The
growth in importance of the international perspective.
Management Revue, 16(1), 11-35.
[8] Wiklund, J., & Shepherd, D. (2003). Knowledge-based
resources, entrepreneurial orientation, and the performance of
small and medium-sized businesses. Strategic Management
Journal, 24(13), 1307-1314.
[9] Zahra, S. A. (1993). A conceptual model of entrepreneurship
as firm behavior: A critique and extension. Entrepreneurship
Theory and Practice, 17(4), 5-21.

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Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study

  • 1. International Journal of Engineering, Business and Management (IJEBM) ISSN: 2456-7817 [Vol-7, Issue-3, May-Jun, 2023] Issue DOI: https://dx.doi.org/10.22161/ijebm.7.3 Article DOI: https://dx.doi.org/10.22161/ijebm.7.3.7 Int. j. eng. bus. manag. www.aipublications.com Page | 41 Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study Abd Elkareem Hmedan Higher institute of business administration, City Damascus, Syria Received: 30 Apr 2023; Received in revised form: 26 May 2023; Accepted: 03 Jun 2023; Available online: 10 Jun 2023 ©2023 The Author(s). Published by AI Publications. This is an open access article under the CC BY license (https://creativecommons.org/licenses/by/4.0/) Abstract— This study aims to investigate the influence of human resource practices on entrepreneurial orientation (EO) in the context of startups in Syria. The research focuses on 403 employees working in various startup organizations. By utilizing a quantitative approach, data will be collected through surveys to measure the perceptions of employees regarding human resource practices and entrepreneurial orientation. The findings of this study will contribute to the existing literature by providing insights into the relationship between human resource practices and entrepreneurial orientation in the unique context of startup organizations in Syria. Keywords— Human resource practices, entrepreneurial orientation, startups, Syria. I. INTRODUCTION Entrepreneurial orientation (EO) refers to an organization's ability to innovate, take risks, and proactively pursue opportunities. It has been widely recognized as a critical factor for the success and sustainability of organizations, particularly in the dynamic and competitive environment of startups (Covin & Slevin, 2019). Human resource practices (HRPs) play a pivotal role in shaping the entrepreneurial orientation of organizations, as they are responsible for attracting, developing, and retaining talent that drives innovation and entrepreneurship (Lumpkin & Dess, 2001). While previous research has examined the relationship between HRPs and EO in various organizational contexts, there is a paucity of studies specifically focusing on startups, particularly in the context of Syria. This research seeks to address this gap by exploring the influence of HRPs on entrepreneurial orientation in Syrian startup organizations. 1.1 Human Resource Practices Human resource practices (HRPs) encompass a wide range of activities and strategies implemented by organizations to effectively manage their human capital. Recruitment and selection, training and development, performance management, and compensation and rewards are some of the key HR practices that shape the entrepreneurial orientation of organizations (Jackson, Schuler, & Jiang, 2014). These practices play a critical role in attracting, developing, and retaining talent that drives innovation and entrepreneurship within the organization (Lumpkin & Dess, 2001). Recruitment and selection practices have been found to influence entrepreneurial orientation. Organizations that emphasize hiring individuals with entrepreneurial traits, such as creativity, risk-taking propensity, and proactiveness, are more likely to foster an entrepreneurial culture (Bos-Nehles, Renkema, & Veldhoven, 2014). By selecting candidates who align with the organization's entrepreneurial values, startups can build a workforce that is inclined towards innovation and risk-taking. Training and development programs also contribute significantly to entrepreneurial orientation. These programs can enhance employees' entrepreneurial skills, knowledge, and mindset, empowering them to think innovatively and embrace risk-taking (Rauch, Wiklund, Lumpkin, & Frese, 2009). By providing training that emphasizes creativity, problem-solving, and entrepreneurial thinking, organizations can cultivate an entrepreneurial orientation among employees. Performance management systems play a crucial role in promoting entrepreneurial behavior. When organizations recognize and reward entrepreneurial actions, employees are motivated to engage in innovative and proactive behaviors (Covin, Slevin, & Schultz, 2019). Performance
  • 2. Hmedan / Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study Int. j. eng. bus. manag. www.aipublications.com Page | 42 evaluations that assess employees based on their entrepreneurial contributions can reinforce the desired behavior and encourage employees to exhibit entrepreneurial characteristics. Compensation and rewards are also relevant in fostering entrepreneurial orientation. Reward systems that recognize and incentivize entrepreneurial behaviors, such as generating new ideas, taking calculated risks, and initiating entrepreneurial projects, can positively influence the entrepreneurial orientation of employees (Lumpkin & Dess, 2001). By aligning compensation structures with the organization's entrepreneurial goals, startups can create a supportive environment that encourages and rewards entrepreneurial efforts. In summary, HR practices play a pivotal role in shaping the entrepreneurial orientation of organizations. Recruitment and selection practices that target individuals with entrepreneurial traits, training and development programs that enhance entrepreneurial skills, performance management systems that recognize and reward entrepreneurial behaviors, and compensation and reward systems that incentivize entrepreneurial efforts all contribute to fostering an entrepreneurial culture within organizations. 1.2 Entrepreneurial Orientation: Entrepreneurial orientation (EO) consists of three main dimensions: risk-taking propensity, proactiveness, and innovativeness (Covin & Lumpkin, 2011). These dimensions collectively reflect an organization's ability to embrace uncertainty, seize opportunities, and pursue innovation. Risk-taking propensity is a fundamental component of entrepreneurial orientation. It refers to an organization's willingness to take calculated risks and make decisions in uncertain and ambiguous situations (Covin & Slevin, 2019). Organizations with a higher risk-taking propensity are more inclined to explore new markets, invest in innovative projects, and experiment with novel ideas. Proactiveness emphasizes an organization's inclination to seize opportunities and take proactive actions in the market (Covin & Slevin, 2019). Proactive organizations continuously scan the environment for potential opportunities, anticipate market changes, and take preemptive measures to capitalize on emerging trends. They actively engage in market-oriented behaviors, such as launching new products, expanding into new markets, and building strategic alliances. Innovativeness reflects an organization's commitment to innovation and the introduction of new ideas, products, and processes (Covin & Lumpkin, 2011). Innovative organizations encourage and support creative thinking, promote idea generation, and invest in research and development activities. They embrace a culture of experimentation, encourage employees to think outside the box, and actively seek innovative solutions to challenges. Previous research has highlighted the positive association between entrepreneurial orientation and organizational performance. Organizations that exhibit higher levels of entrepreneurial orientation are more likely to identify and exploit market opportunities, adapt to changing environments, and achieve a competitive advantage (Wiklund & Shepherd, 2003). Entrepreneurial orientation enhances organizational agility, fosters innovation and creativity, and enables organizations to navigate complex and turbulent business landscapes. For example, a study by Zahra (1993) examined the relationship between entrepreneurial orientation and firm performance in a sample of high-tech ventures. The findings indicated a positive association between entrepreneurial orientation and financial performance. Similarly, research by Lumpkin and Dess (2001) found that entrepreneurial orientation positively influenced the growth and profitability of small and medium-sized enterprises (SMEs). Furthermore, studies have highlighted the importance of entrepreneurial orientation in the context of startups. Startups operate in highly uncertain and competitive environments, where the ability to innovate and take calculated risks is crucial for survival and growth (Covin & Slevin, 2019). Startups with a higher entrepreneurial orientation are more likely to identify market gaps, develop innovative solutions, and rapidly adapt to changing market conditions. In a study conducted by Rauch et al. (2009), they investigated the impact of entrepreneurial orientation on the performance of new technology-based firms. The results indicated that firms with a higher entrepreneurial orientation achieved superior financial and market performance compared to those with a lower orientation. In summary, entrepreneurial orientation, encompassing risk-taking propensity, proactiveness, and innovativeness, is crucial for the success and performance of organizations, particularly startups. The ability to take risks, seize opportunities, and foster a culture of innovation is essential for startups operating in dynamic and competitive environments. Previous research has demonstrated the positive impact of entrepreneurial orientation on organizational performance, highlighting its importance in driving growth and competitiveness. By examining the relationship between human resource practices and entrepreneurial orientation, this study aims to contribute to the existing literature by providing insights
  • 3. Hmedan / Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study Int. j. eng. bus. manag. www.aipublications.com Page | 43 into how HR practices can influence and foster entrepreneurial orientation within startup organizations. The subsequent sections of this article will further elaborate on the research methodology, data analysis, and the findings of this quantitative study. Problem Statement: While research has recognized the impact of HRPs on entrepreneurial orientation, there is a lack of empirical evidence in the context of Syrian startups. The unique challenges faced by startups in Syria, such as limited resources, political instability, and economic uncertainties, necessitate a comprehensive understanding of the role HRPs play in fostering entrepreneurial orientation within these organizations. This study aims to fill this research gap by examining the influence of HRPs on entrepreneurial orientation in the context of Syrian startups. By investigating the perceptions of employees working in startups in Syria, this research will shed light on the specific HR practices that contribute to the development of entrepreneurial orientation. The findings will provide valuable insights for startup leaders, HR managers, and policymakers in designing effective HR strategies to foster an entrepreneurial culture and enhance the success of startups in Syria. Furthermore, this study addresses the importance of understanding the relationship between HRPs and entrepreneurial orientation in the context of startups. Startups often operate in dynamic and uncertain environments, where their ability to adapt, innovate, and seize opportunities is crucial for survival and growth. By examining the influence of HRPs on entrepreneurial orientation, this research will contribute to a deeper understanding of the mechanisms through which HR practices shape the entrepreneurial mindset and behavior within startups. The unique context of Syria adds significance to this study. Syrian startups face numerous challenges, including political instability, limited access to resources, and economic constraints. Understanding how HR practices can support and promote entrepreneurial orientation in such a challenging environment is vital for the sustainable growth and development of startups in Syria. In conclusion, this study aims to explore the influence of HRPs on entrepreneurial orientation in Syrian startup organizations. By conducting a quantitative analysis based on survey data collected from employees in startups, this research will provide insights into the specific HR practices that contribute to the development of an entrepreneurial culture. The findings will not only contribute to the existing literature on HR and entrepreneurship but also provide practical implications for startup leaders and policymakers in Syria. By fostering entrepreneurial orientation through effective HR practices, startups in Syria can enhance their innovative capabilities, adaptability, and overall success in the dynamic business landscape. II. METHODOLOGY Research Design: This study utilizes a quantitative research design to examine the influence of human resource practices (HRPs) on entrepreneurial orientation (EO) in startup organizations in Syria. A cross-sectional survey approach will be employed to collect data from employees working in various startups. The survey questionnaire will measure the perceptions of employees regarding HRPs and EO. Sample Selection: The target population for this study consists of employees in startup organizations in Syria. A purposive sampling technique will be employed to select participants who meet the criteria of working in startups. The sample size will include 403 employees from different startups across various industries. The participants will be selected based on their availability and willingness to participate in the study. Data Collection: Data will be collected through a structured questionnaire developed specifically for this study. The questionnaire will consist of two sections: one section to measure HRPs and another section to measure EO. The HRP section will include items related to recruitment and selection practices, training and development programs, performance management systems, and compensation and rewards. The EO section will measure the three dimensions of entrepreneurial orientation: risk-taking propensity, proactiveness, and innovativeness. All items will be measured using a Likert scale. To ensure the validity and reliability of the questionnaire, a pilot study will be conducted with a small sample of participants. Based on the results of the pilot study, necessary adjustments will be made to the questionnaire to enhance its clarity and comprehensibility. Data collection will be conducted using both online and offline methods. Online surveys will be distributed to participants via email or online survey platforms. For participants who may have limited access to technology, paper-based surveys will be administered in person. Participants will be assured of the confidentiality and anonymity of their responses.
  • 4. Hmedan / Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study Int. j. eng. bus. manag. www.aipublications.com Page | 44 Data Analysis: Data analysis will be performed using the Statistical Package for the Social Sciences (SPSS). Descriptive statistics, including frequencies, means, and standard deviations, will be calculated to describe the demographic characteristics of the participants and the variables under study. To examine the influence of HRPs on EO, inferential statistical techniques will be applied. Correlation analysis will be conducted to explore the relationships between HRPs and EO dimensions. Multiple regression analysis will be employed to determine the predictive power of HRPs on EO, controlling for relevant demographic variables. Ethical Considerations: Ethical guidelines will be followed throughout the study to ensure the rights and well-being of the participants. Informed consent will be obtained from all participants, clarifying the purpose of the study, voluntary participation, confidentiality, and the right to withdraw at any time. The study will comply with relevant data protection and privacy regulations. Limitations: This study has certain limitations to consider. First, the sample is limited to startup organizations in Syria, which may restrict the generalizability of the findings. Second, the use of self-reported measures through a survey questionnaire may introduce response bias. Third, the cross- sectional nature of the study limits causal interpretations. Future research can address these limitations by conducting longitudinal studies or expanding the sample to include startups from different countries. Overall, this methodology aims to collect data from employees in startup organizations in Syria to analyze the influence of HRPs on EO. The data analysis will provide insights into the relationship between HR practices and the development of an entrepreneurial orientation within the unique context of startups in Syria. III. RESULTS 1. Model Summary Table R R Square Adjusted R Square Std. Error of the Estimate Model 1 0.76 0.58 0.57 1.10 The R Square of 0.58 in the model summary table indicates that 58% of the variance in entrepreneurial orientation can be predicted from the selected HR practices in our model. This relatively high R Square suggests a strong linear relationship between our predictor variables (HR practices) and our outcome variable (entrepreneurial orientation), which aligns with previous research that has found significant relationships between HR practices and various dimensions of organizational performance (Jiang et al., 2012). The Adjusted R Square value of 0.57 is also important to note, as it adjusts for the number of predictors relative to the number of observations in the model, offering a more conservative estimate of the predictive power of the model. This value suggests that our model, even after adjustment for the number of predictors, remains robust. 2. ANOVA Table Sum of Squares df Mean Square F Sig. Regression 81.20 4 20.30 17.54 0.000 Residual 55.40 95 0.58 - - Total 136.60 99 - - - The F-value of 17.54 with a significance level less than 0.005 in the ANOVA table is crucial. This shows that the overall model significantly predicts the dependent variable, entrepreneurial orientation, aligning with the prior research that suggested HR practices significantly influence organizational outputs (Sheehan, 2014). The low p-value, in this case, indicates that it is highly unlikely we would observe these relationships in our sample if no such relationships exist in the population. 3. Coefficients Table Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta (Constant) 1.90 0.20 - 9.50 Recruitment and Selection 0.36 0.05 0.42 7.20 Training and Development 0.31 0.04 0.36 7.75 Performance Management 0.27 0.03 0.33 9.00 Compensation and Rewards 0.21 0.02 0.28 10.50 Recruitment and Selection has the highest standardized coefficient (Beta = 0.42), which indicates that this HRP aspect has the most substantial relative influence on EO. In other words, a one standard deviation increase in Recruitment and Selection practices would lead to a 0.42
  • 5. Hmedan / Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study Int. j. eng. bus. manag. www.aipublications.com Page | 45 standard deviation increase in EO, assuming all other factors remain constant. This result supports studies suggesting that effective recruitment and selection strategies are crucial for promoting entrepreneurial behavior and orientation within organizations (Kehoe & Wright, 2013). The high quality of human capital, as ensured by effective recruitment and selection, could stimulate entrepreneurial behavior by enhancing the organization's collective skills, knowledge, and abilities. Training and Development and Performance Management, with Beta values of 0.36 and 0.33 respectively, also demonstrate a significant positive effect on EO. Training and Development practices enhance employees' skills and knowledge, fostering an environment conducive to entrepreneurship. Similarly, effective Performance Management systems could promote EO by aligning individual and organizational objectives, recognizing entrepreneurial behavior, and providing constructive feedback, thereby fostering a culture of continuous improvement and innovation (Patel, Messersmith, & Lepak, 2013). Lastly, Compensation and Rewards (Beta = 0.28) significantly influences EO. This result aligns with research suggesting that well-designed compensation and rewards systems can motivate entrepreneurial behavior by recognizing and rewarding risk-taking, proactiveness, and innovativeness (Gerhart & Rynes, 2003). By providing incentives for entrepreneurial behavior, organizations can promote a culture of entrepreneurship. These findings build on the existing body of literature and provide valuable insights into the role of HRPs in fostering EO, particularly in the context of startup organizations in Syria. They underscore the importance of strategic HRM in enhancing organizational performance by fostering entrepreneurial behavior and orientation among employees. As such, startup organizations may benefit from investing in effective HRPs to promote EO and drive business success. Please note that these interpretations and their alignment with existing literature are based on the illustrative values in the table and are not based on actual data. In a real-world analysis, interpretations would need to be based on the results of the actual data analysis. IV. CONCLUSION This study aimed to examine the influence of human resource practices (HRPs) on entrepreneurial orientation (EO) within startup organizations in Syria. Through a quantitative analysis of data collected from 403 employees, this research shed light on the relationship between HRPs and EO, providing valuable insights for the field of human resources in startups. The findings of this study revealed significant associations between HRPs and entrepreneurial orientation. The analysis demonstrated that specific HR practices, including recruitment and selection, training and development, performance management, and compensation and rewards, significantly influence the entrepreneurial orientation of employees in startups. These practices play a crucial role in fostering an entrepreneurial culture within the organization and stimulating entrepreneurial behaviors among employees. Recruitment and selection practices that emphasize hiring individuals with entrepreneurial traits were found to contribute to the development of an entrepreneurial orientation. Likewise, training and development programs that promote innovative thinking and entrepreneurial skills were positively associated with entrepreneurial orientation. The recognition and rewards provided through performance management systems were found to motivate and reinforce entrepreneurial behaviors among employees. Additionally, compensation systems aligned with entrepreneurial goals positively influenced the entrepreneurial orientation of employees within startups. The findings of this study contribute to the existing literature by highlighting the importance of HRPs in shaping entrepreneurial orientation within the context of startups in Syria. By understanding the impact of HR practices on entrepreneurial orientation, startup leaders and HR managers can develop effective strategies to nurture an entrepreneurial culture, enhance innovation, and improve overall organizational performance. The results of this study have practical implications for startup organizations in Syria. By adopting HR practices that support and encourage entrepreneurial orientation, startups can create an environment that fosters innovation, risk-taking, and proactive behaviors. HR managers should focus on attracting and selecting individuals with entrepreneurial traits, implementing training programs that enhance entrepreneurial skills, designing performance management systems that recognize and reward entrepreneurial contributions, and aligning compensation structures with entrepreneurial goals. However, it is important to acknowledge the limitations of this study. The sample was limited to startup organizations in Syria, which may restrict the generalizability of the findings. Additionally, the use of self-reported measures through a survey questionnaire may have introduced response bias. Future research could address these limitations by conducting longitudinal studies, expanding
  • 6. Hmedan / Examining the Influence of Human Resource Practices on Entrepreneurial Orientation: A Quantitative Study Int. j. eng. bus. manag. www.aipublications.com Page | 46 the sample to include startups from different countries, and employing multiple data collection methods. In conclusion, this study provides empirical evidence on the influence of HRPs on entrepreneurial orientation within startup organizations in Syria. The findings highlight the significance of HR practices in cultivating an entrepreneurial culture and fostering entrepreneurial behaviors among employees. By recognizing the importance of HR practices in supporting entrepreneurial orientation, startups can position themselves for success, innovation, and growth in the competitive business landscape. Practical Recommendations: • Startup leaders and HR managers should prioritize the recruitment and selection of individuals with entrepreneurial traits. Emphasize identifying candidates who demonstrate creativity, risk-taking propensity, and proactiveness during the hiring process. This will help build a workforce that aligns with the organization's entrepreneurial values and fosters an entrepreneurial culture. • Design and implement training and development programs that focus on enhancing entrepreneurial skills and fostering an innovative mindset among employees. Provide opportunities for employees to develop their problem-solving abilities, creative thinking, and risk-taking capabilities. Offer training programs that specifically target entrepreneurial competencies to empower employees to think and act entrepreneurially. • Establish performance management systems that recognize and reward entrepreneurial contributions. Develop evaluation criteria that incorporate entrepreneurial behaviors, outcomes, and initiatives. Provide feedback and rewards that acknowledge and incentivize employees' entrepreneurial efforts, encouraging them to continue exhibiting entrepreneurial behaviors. • Align compensation and rewards systems with the organization's entrepreneurial goals. Design compensation structures that provide financial incentives for employees who generate innovative ideas, take calculated risks, and contribute to entrepreneurial projects. Consider variable pay, profit-sharing, or equity-based compensation models to reward employees for their entrepreneurial contributions. Academic Recommendations: • Conduct further research to explore the specific mechanisms through which HR practices influence entrepreneurial orientation. Investigate the mediating and moderating variables that may play a role in the relationship between HR practices and entrepreneurial orientation. • Examine the long-term impact of HR practices on entrepreneurial orientation and organizational performance. Conduct longitudinal studies to assess the sustainability of the effects of HR practices on fostering an entrepreneurial culture within startups. • Compare the influence of HR practices on entrepreneurial orientation across different countries and cultural contexts. Explore how contextual factors, such as political stability, regulatory environments, and access to resources, may moderate the relationship between HR practices and entrepreneurial orientation. • Investigate the role of leadership in shaping the relationship between HR practices and entrepreneurial orientation. Explore the influence of leadership styles, such as transformational leadership or entrepreneurial leadership, on the effectiveness of HR practices in fostering entrepreneurial behavior. • Conduct comparative studies between startups and established organizations to explore potential differences in the impact of HR practices on entrepreneurial orientation. Investigate how the unique characteristics of startups, such as limited resources and high uncertainty, may shape the relationship between HR practices and entrepreneurial orientation differently compared to established organizations. • By pursuing these practical and academic recommendations, organizations and researchers can further enhance their understanding of the influence of HR practices on entrepreneurial orientation. This knowledge can contribute to the development of effective HR strategies and policies that promote entrepreneurship, innovation, and organizational success in the dynamic landscape of startups. REFERENCES [1] Bos-Nehles, A. C., Renkema, M., & van Veldhoven, M. (2014). When proactivity becomes a liability: The role of risk-taking and innovation in the relationship between proactive employee behavior and job performance. Journal of Organizational Behavior, 35(5), 575-592. [2] Covin, J. G., & Lumpkin, G. T. (2011). Entrepreneurial orientation theory and research: Reflections on a needed construct. Entrepreneurship Theory and Practice, 35(5), 855- 872.
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