1. connects you with italy’s best artisan producers
giovedì 31 ottobre 2013
2. ARTISAN ITALIAN PRODUCTS
FOOD & WINE
PRODUCTS
MADE IN ITALY
ORGANIC
ARTISAN
PRODUCTS
NO ADDITIVES
TRADITIONAL PRODUCTIONS UNDER 100K UNITS (not industrial)
QUALITY CONTROL & CERTIFICATION
giovedì 31 ottobre 2013
3. THE PROBLEM
NO COMMUNICATION
NO SINGLE MARKETPLACE
NO VISIBILITY
ATOMIZED MARKETPLACE
ARTISAN
PRODUCERS
INTERNATIONAL MARKET
NO OPEN MARKET
DOMESTIC MARKET
giovedì 31 ottobre 2013
8. how does it work ?
E-‐commerce
SHIPPING
1
2
3
4
giovedì 31 ottobre 2013
products choice on website
payment
producers confirm orders
... and they ship the products directly to the customer
10. ITALIAN FOOD
EXPORT
E-COMMERCE
ITALIAN FOOD
E-COMMERCE
ITALIAN FOOD
(ISTAT 2012)
(CASALEGGIO 2012/13)
(CASALEGGIO 2013)
0,5%
OF ITALIAN FOOD
E-COMMERCE
=
+21% +18% 253M€
1,2M€
0,1% = 1,7M€
24B€
FOOD & WINE TOURISM
(coldiretti 2013) IN ITALY
giovedì 31 ottobre 2013
11. milestones
MAR 2014
JUN 2013
JAN 2013
TRADEMARK
REGISTERED
OCT 2013
70
FILAS
MAR 2013
ALPHA
INTERESTED
PRODUCERS
REACHED
POSITIVE MARKET TEST:
ORDERS RECEIVED AND
SHIPPED
giovedì 31 ottobre 2013
PUBLIC FUNDING CALL
WON!
LAUNCH
13. CHIARA LO CASCIO
FEDERICO BALDELLI
Co-founder @ EmdeaConsulting
PhD in Management@luiss
Co-founder @ Dillinger.it
Responsible@ i-lab luiss
Founder @ DigitalAllee
Responsible @ i-lab luiss
CEO
CTO
ALESSIO RACCAGNA
FILIPPO SCOLARO LODOVICHI
ba political sciences @ luiss
student @ UC BERKELEY
SALES
giovedì 31 ottobre 2013
SALES
ba political sciences @ luiss
stage @ AssocamerEstero for
the promotion of Made in Italy
ba political sciences @luiss
ANGELO MAZZETTI
stage @ AssocamerEstero for
the promotion of Made in Italy
CMO
18. all human history attests that happiness for
man, - the hungry sinner!- since eve ate apples,
much depends on dinner.
GEORGE GORDON BYRON, DON JUAN
THANK YOU
giovedì 31 ottobre 2013