Econsultancy: Social_Games & Gamification Presentation

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This presentation from Econsultancy considers how companies are currently engaging in theory and practise within these two very complex - but rapidly developing - environments, giving you inspiration and preparation to successfully engage with users in new and exciting ways. Packed with cutting edge examples, the presentation will challenge the way you approach your current digital engagement strategy.

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  • Econsultancy: Social_Games & Gamification Presentation

    1. 1. Social Gaming and Gamification Innovation Briefing<br />Image from launchpad6.com<br />Social Gaming and Gamification Innovation Briefing<br />Econsultancy<br />Raf Keustermans, June 2011<br />
    2. 2. RAF KEUSTERMANSIndependent ConsultantGlobal Marketing DirectorPlayfish (EA) 2009-2010Marketing Director EMEA Pogo.com (EA) 2008-2009Head of Marketing Western Europe Unibet.com 2005-2008Project Manager & StrategicPlanneratBBDO, Grey and DuvalGuillaume (Publicis Groupe) 1998-2001 / 2002-2005Co-Founder start-up (Cyganet - online communitytools & services) 2001-2002raf.keustermans@gmail.comTwitter: @raf_keustermans<br />
    3. 3. Please note:Sample presentation only. Please download the full presentation from:<br />http://econsultancy.com/reports/social-gaming-and-gamification-innovation-briefing<br />
    4. 4. Games & GamificationTimeline<br />Gamification<br />SocialGames<br />PONG<br />1972<br />2005<br />1994<br />2012<br />2007<br />2010<br />1980’s<br />Brands (re)discoverGames<br />« Golden Age of Arcade<br />Games »<br />XBOX 360<br />PS3<br />
    5. 5. Social Games<br />Image fromCityVille, Zynga<br />
    6. 6. What Is It?<br />Gamesusing social graph<br />Fb/iOSGame Centre/OpenFeint/…<br />No End/No Winner<br />Multi-Player (real-time or turn-based)<br />Usersalwaysaware of others’ activities<br />Free (Ad-funded/Virtual Goods)<br />Image from menagamer.com, Restaurant Story<br />
    7. 7. Gamificationingredients<br />Image fromfree-photos.biz<br />
    8. 8. Whatmotivates the user/customer?<br />What are the mechanics/rules?<br />Is thereSocial Interaction?<br />How do you Win/Level Up? (victory conditions)<br />
    9. 9. Criticism: <br />‘Pointsification’<br />Fluffymetrics (‘engagement’)<br />Re-inventingloyaltysystems<br />Uglyword<br />Most gamificationprojects are ‘glorifiedloyalty programmes’.<br />Game mechanics can’t fix broken businesses!<br />
    10. 10. Raf Keustermans<br />raf.keustermans@gmail.com<br />twitter.com/raf_keustermans<br />Image fromFlickr<br />
    11. 11. Please note:Sample presentation only. Please download the full presentation from:<br />http://econsultancy.com/reports/social-gaming-and-gamification-innovation-briefing<br />
    12. 12. Econsultancy<br />About Econsultancy <br />Econsultancy is a digital publishing and training group that is used by more than 200,000 internet professionals every month.<br />The company publishes practical and timesaving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.<br />Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the world's most famous brands use Econsultancy to educate and train their staff.<br />Some of Econsultancy’s members include: Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.<br />http://econsultancy.com<br />

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