echogravity Partner Marketing Programs

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echogravity Partner Marketing Programs

  1. 1. Partner Marketing Programs<br />.8-1-2011<br />
  2. 2. We are echogravity<br />Kelsey Collister<br />Kevin O’Brien<br />Brian Jameson<br />Soledad Di Paola<br />2<br />
  3. 3. What we do exactly<br />3<br />
  4. 4. <ul><li>Collaboration on marketing programs is minimal between Vendor and Partners.
  5. 5. Execution of marketing activities falls on reseller or channel sales team.
  6. 6. Few repeatable marketing programs exist to drive leads for partners. Partners need to add leads to the top of their funnel.
  7. 7. Dedicated resources for partnership marketing are slim.</li></ul>The Pains We Typically Hear<br />4<br />
  8. 8. <ul><li>Remove marketing responsibility from internal channel teams, while creating a division of labor and accountability for the echogravity marketing team.
  9. 9. Defined Inbound Marketing Strategy for reseller program along with target market profile, buyer personas, and pains documentation
  10. 10. Highly valuable content creation to address pains and brand penetration in the identified market.
  11. 11. Increased lead generation and inbound marketing (get found) for partner brands and Vendor.
  12. 12. Partner and client acquisition and diversification.
  13. 13. Attention to the Vendor/partner brand- keeps it fresh and compelling.
  14. 14. Make it easy for Vendor partners to participate in the programs.
  15. 15. Increase client acquisition activities, total funnel value and Vendor/partner revenue.</li></ul>Objectives<br />5<br />
  16. 16. Create partner marketing strategies and execute marketing campaigns for reseller programs.<br />Provide menu of repeatable lead generation programs at various cost points. Make it easy for partners to participate.<br />Deliver standalone or continuous campaigns and lead generation for partners through content and outsourced marketing.<br />Complement the partner sales strategy as required.<br />Continue with the development of the marketing strategy and programs for partners.<br />echogravity will…<br />6<br />
  17. 17. Complete Ownership of any or all of the following:<br /><ul><li>Prospect data management
  18. 18. Offer/content creation
  19. 19. Communications of offer to the target market
  20. 20. Landing page(s) design + Lead Capture Process
  21. 21. Content distribution- blog/social/syndication
  22. 22. Brochure, slide deck, material creation and management for sales support
  23. 23. Email marketing strategy and implementation
  24. 24. Campaign development, execution and lead generation process and strategy
  25. 25. Social Media strategy and management</li></ul>The Details<br />7<br />
  26. 26. Inbound Marketing Programs<br />8<br />
  27. 27. Talk to echogravity about the partnership programs available.<br />Design Programs that Benefit Partners and Your Company alike.<br />Pitch Campaign Offerings to Partners, either on your own or through echogravity.<br />Drive Leads to Partners to Sell Your Product/Service.<br />Watch your Partner Programs become more Successful.<br />Next Moves<br />9<br />
  28. 28. Contact: Kevin O’Brien<br />Email: kevin@echogravity.com<br />Phone: 630.855.6900<br />Web: www.echogravity.com<br />Reach Out and Get Started<br />10<br />

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