With content marketing and social media continuing to boom, the number of channels to pay attention to is quickly becoming a complex process for most organizations. In order to help manage this complexity, companies are seeking a way to organize inbound marketing activities so that lead generation and contact management are channeled into a single repository. The foundation of capturing and storing this information is a vital part of any business strategy when it comes to acquiring and landing new clients.
In this webinar presentation (dated 4/19/12), Kevin O'Brien of echogravity will explore options to stage your marketing execution so that SugarCRM can serve as the repository for lead capture through various channels across your content, social and SEO marketing strategies. Arming your sales force with accurate lead data and intelligence on new opportunities can accelerate your business without losing opportunity information.