Conversion Rate Optimisation helps you get more business leads and sales without increasing the traffic. This can be done with a good mix of psychology and technology. This PPT was used at the SEMrush meetup in Kolkata in October 2018.

1. Lots of TrafficLots of Traffic
But Few Leads?But Few Leads?
CRO to the rescue!CRO to the rescue!
Arun Agrawal
www.ebizindia.com
98310 27107

2. Having a good time?Having a good time?

3. What is CRO?What is CRO?

4. Before:Before: 100 visitors @ Rs. 20.100 visitors @ Rs. 20.
4 leads from this.4 leads from this.
After:After: 100 visitors @ Rs 20.100 visitors @ Rs 20.
5 leads from this.5 leads from this.
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Conversion Rate Optimisation

5. A short story!A short story!

6. » Leads at lower CPL.» Leads at lower CPL.
» Improves the bottomline.» Improves the bottomline.
www.eBizIndia.comwww.eBizIndia.comOctober 31, 2018October 31, 2018 66
Why CRO?

7. Lead Generation is a Game!Lead Generation is a Game!
It involvesIt involves
psychology and technologypsychology and technology..
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8. The Psychology AngleThe Psychology Angle
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9. Be your own customer.Be your own customer.
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Takeaway #1

10. Why Buy Game!Why Buy Game!
Play with your sales teamPlay with your sales team
and customers/prospects.and customers/prospects.
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Takeaway #2

11. » Pleasing website design.» Pleasing website design.
» Remove clutter.» Remove clutter.
» 1 main, 1 secondary CTA.» 1 main, 1 secondary CTA.
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Takeaway #3

12. » Ads -> Landing Page» Ads -> Landing Page
» Continue the experience.» Continue the experience.
» Minimal distraction.» Minimal distraction.
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Takeaway #4

13. » Better thanks page.» Better thanks page.
» What happens next.» What happens next.
» Call option for urgent need.» Call option for urgent need.
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Takeaway #5

14. Clarity Beats PersuasionClarity Beats Persuasion
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Takeaway #6

15. The Technology AngleThe Technology Angle
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16. » Security builds trust.» Security builds trust.
» Use https://» Use https://
» http:// - “Not secure”» http:// - “Not secure”
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Takeaway #7

17. » Fast site – better results.» Fast site – better results.
» Page Speed Optimisation.» Page Speed Optimisation.
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Takeaway #8

18. » Mobile traffic – high.» Mobile traffic – high.
» Responsive site.» Responsive site.
» Mobile-first index.» Mobile-first index.
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Takeaway #9

19. Tweet toTweet to
@Ebizindia and @semrush@Ebizindia and @semrush
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Do It Now

20. 2020
What Happens NextWhat Happens Next
What do you plan to implementWhat do you plan to implement
in the next 3 days?in the next 3 days?
October 31, 2018October 31, 2018 www.eBizIndia.comwww.eBizIndia.com

21. 2121
Thanks againThanks again
Go. Get more business!Go. Get more business!
October 31, 2018October 31, 2018 www.eBizIndia.comwww.eBizIndia.com

22. How Can We Help YOU?How Can We Help YOU?
Arun AgrawalArun Agrawal
Ebizindia Consulting Pvt. Ltd.Ebizindia Consulting Pvt. Ltd.
arun@ebizindia.comarun@ebizindia.com
+91-98310-27107+91-98310-27107
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