Sensory shopping games are proposed to heighten the shopping experience through stimulating multiple senses. Stores would incorporate sights, sounds, smells, and tactile interactions to create an immersive experience. This aims to increase customers' enjoyment and likelihood of returning to the store. Hands-on activities would showcase the craftsmanship and quality of well-made products. The proposal suggests stimulating synesthesia, a crossing of senses, through an appealing blend of visual, auditory, olfactory and touch sensations.

1. Sensory Shopping Games
An Autumn afternoon in New England heightened my Pa
At yin
senses & I discovered my own games among the ten g
purveyors of fine local goods. tio
n

2. Coffee by Design Sh
op
#1
CBD sprawls out onto the brick sidewalk with caffeinated
bursts of loud noises and bright colors, like a rainforest
growing coffee.

3. How fresh is the coffee?

4. How fresh is the coffee?
BrbrBrrrrr
rrrrrr
rr brrrrr
Grin
d ex a
(wit
hou c tl y rrrrrrr
t a vi 3 tbl
of t sp co rzrzr
ew
he b
ea n
ffee zrz
s, tr & th
y do e cu
ing
it b p’s zzzzzz
y so
und
free
)

5. Two Fat Cats Sh
op
#2
Stepping-down into the store, before your eyes even adjust,
you’re enveloped by a blanket of the pastry scent, permeating
the bakery from floor to ceiling, front to back.

6. What is that delightful
smell?

7. What is that delightful
smell?
Gue
ss the
p as
(scr try
atch of t
and he d
sniff ay b
age y sm
sign
) ell!

8. Company C Sh
op
#3
Reflecting the sun as it streams through the windows and doors,
Company C vibrates with colors infra-red to ultraviolet.

10. Gue
ss the
(wh
at t swa
he h tch
ec k
d oe
from
s ca a ra
mom ndom
rd a
lo o k wor
lik e
?)
d

11. Anniebells Sh
op
#4
Crisp cookbook pages to slippery Atlantic Ocean
hand cream, Anniebells is rolling in a sea of tactile stimulation.

13. Gue
ss the
( a li wei
ttle ght
d en of t
than he “r
ser
y ou op e
’d t
hink
” b a ll
) s

14. Sensory Shopping Games
Suggest synesthesia through an alluring
combination of the sensations of sight, sound, Op
touch and smell. p or
tun
i ti e
Heighten the joy of shopping and increase the s
“replay-ability” of a store experience through
hands-on interactions.
Highlight the quality of well-crafted products
by surfacing the raw materials hand-crafted
processes that go into making them.
Eric Basford | IxDesigner | Portland, ME
eric.basford@gmail.com