A Creash Course in Creativity - Assignment #2 | Paying Attention

1. Sensory Shopping Games
An Autumn afternoon in New England heightened my Pa
At yin
senses & I discovered my own games among the ten g
purveyors of fine local goods. tio
n

2. Coffee by Design Sh
op
#1
CBD sprawls out onto the brick sidewalk with caffeinated
bursts of loud noises and bright colors, like a rainforest
growing coffee.

3. How fresh is the coffee?

4. How fresh is the coffee?
BrbrBrrrrr
rrrrrr
rr brrrrr
Grin
d ex a
(wit
hou c tl y rrrrrrr
t a vi 3 tbl
of t sp co rzrzr
ew
he b
ea n
ffee zrz
s, tr & th
y do e cu
ing
it b p’s zzzzzz
y so
und
free
)

5. Two Fat Cats Sh
op
#2
Stepping-down into the store, before your eyes even adjust,
you’re enveloped by a blanket of the pastry scent, permeating
the bakery from floor to ceiling, front to back.

6. What is that delightful
smell?

7. What is that delightful
smell?
Gue
ss the
p as
(scr try
atch of t
and he d
sniff ay b
age y sm
sign
) ell!

8. Company C Sh
op
#3
Reflecting the sun as it streams through the windows and doors,
Company C vibrates with colors infra-red to ultraviolet.

10. Gue
ss the
(wh
at t swa
he h tch
ec k
d oe
from
s ca a ra
mom ndom
rd a
lo o k wor
lik e
?)
d

11. Anniebells Sh
op
#4
Crisp cookbook pages to slippery Atlantic Ocean
hand cream, Anniebells is rolling in a sea of tactile stimulation.

13. Gue
ss the
( a li wei
ttle ght
d en of t
than he “r
ser
y ou op e
’d t
hink
” b a ll
) s

14. Sensory Shopping Games
Suggest synesthesia through an alluring
combination of the sensations of sight, sound, Op
touch and smell. p or
tun
i ti e
Heighten the joy of shopping and increase the s
“replay-ability” of a store experience through
hands-on interactions.
Highlight the quality of well-crafted products
by surfacing the raw materials hand-crafted
processes that go into making them.
Eric Basford | IxDesigner | Portland, ME
eric.basford@gmail.com