부산 해운대구 빅데이터 컨퍼런스 Session2 '해운대구 BIGDATA 분석사례 & 2014 정책입안' - (주)스마트소셜 대표 김희동

1. &
2014

2. Big
Data

3. Question
W
A A
R AT
D

4. DATA
SNS
,
+
SNS
6
K
DATA.GO.KR

5. ?
TEXT
RFID
SNS

6. ‘
’
(Trigger)
2012. 6. 1 ~ 2012. 10. 31 (5
(Barrier)
)
2012
SNS(
2013
/
/
)/
/
/
–
/
/
/
–
/
/
/
‘
’, ‘HAEUNDAE’
‘radian6’
(
/
/
)

7. 1.
)
Haeundae (
)
,
,
etc +
etc +
,
(
,
,
,
etc +
N/A
Haeundae
2.
1. TV,
,
,
2.
3.
,
,
,
,
, news,
4.
/
5.
,
※
,
,
,
,
,
,
,
,
,
,
,
,
,
,
TV, @olleh, @enc_Korea, @sexy_bud, @cocacola, @youngsamsung
,
Drama, Haeundae Lovers, KBS, KBSWorldTV, t-ara, tsunami at haeundae, tidal wave
3.
1.
(
2.
3.
@busantweet, @issuenow, @twtcast_kr,, @daumtrend, @navertrend, @ThePRnews, @Korea_news
Newscj(http://www.newscj.com) , MBCeconomy(http://mbceconomy.com), Ittoday(http://www.ittoday.co.kr)
,
(http://www.saramin.co.kr),
4.
5.
)
(http://blog.naver.com/jobkorea1)
(http://cafe.naver.com/joonggonara),
/SNS
HP(http://www.hpprinting.co.kr),
(http://cafe.naver.com/busanjunggo)
(http://www.bobaedream.co.kr),
(http://blog.aladin.co.kr)

8. 40,000
30,000
18,062
(
20,000
)
1
2
10,050
(
)
10,000
1
0
1
Ex)
(
(
/HAEUNDAE
/
,
B.
/
RT
)
)
(
:
/
‘
(
)
)
(
(
A.
2
’
)
)

9. -
1. ‘2012
2.
3.
4.
‘
’
’
1
‘
(BIFF)
/
’

10. -
<2012. 6>
<2012. 7>
<2012. 8>
<2012. 9>
<2012. 10>
106
127
114
52
168
65
56
69
43
81
52
45
50
38
42
42
43
30
61
40
40
39
29
60
39
40
29
28
52
38
39
28
27
45
32
36
25
25
41
26
31
25
25
33
25
20
24
25
27
‘
•
,
’
,
,
,
(
),
‘
,
• APEC
,
,
,
,
•
‘
,
•
(
/
/
/
‘
(6 -
)
’
,
,
,
’
/
‘
•
BIFF
‘
’
‘
’
BIFF
’
’
, 10 -
)
66

11. /
BIFF
:
/
EX)
!
:
1
;;
,
/
/
~
:
:
/
/
/
/
/

12. Level 1
Level 2
(BEXCO)
/
/
,
APEC
,
,
,
,
/
/
/
/
/
/
/
/
/
,
/
,
,
,
,
/
(
/
/
,
CGV,
,
/
/
),
,
,
,
/
,
/
/
,
,

13. (n=4,876)
1,500
1,228
1,192
1,125
924
750
423
427
235
375
212
105
68
53
0
/
*
/
6~10
1)
/
/
/
‘
, 2)
’
, 3)
,
‘
(
)’
(
,
,
/
)
9

14. ,
/
,
100%
4%
3%
(n=235)
(n=105)
100%
3%
3%
26%
75%
39%
42%
24%
44%
52%
44%
75%
61%
50%
50%
62%
73%
48%
61%
53%
25%
35%
0%
56%
55%
/
13%
/
25%
/
0%

15. /
,
,
(n=480)
(n=68)
100%
100%
12%
15%
24%
29%
29%
50%
40%
31%
75%
75%
67%
40%
100%
88%
50%
85%
50%
66%
50%
75%
40%
31%
66%
33%
25%
/
,
0%
/
25%
/
20%
0%
/

16. -
: 3,958
2012.6~10
‘
’
3,958
7~8
‘
,
25.8
10
’
: 90.2%
(
,
,
,
,
,
,
TOP
,
‘
/
’
‘
,
(
)’
,
:
=9:1)

17. -
(n=5,723)
27%
(n=5,723)
58.7%
12%
10% 25% 25%
6
7
8
9
10
10.7%
6.7%
6.2%
3.7%
3.0%
(
)
1.5%
(%)
6
662
11.6%
7
1,455
25.4%
8
1,447
25.3%
9
592
10.3%
10
1,567
27.4%
5,723
100.0%
2012
6 ~10
1.3%
1.0%
0.9%
0.8%
5.5%
‘Haeundae’
5,723 ,
7~8
1,145
(50.7%)
,
‘
(
/
)
’
(58.7%)

18. -
1. KBS
‘
2. SBS
‘
’
※
’
‘
’
‘
’
3. ‘
4. ‘
‘
.
’
’
(BIFF) ‘
K-Pop
,
’
‘
’
’

19. -
&
&
happy
Gwangalli
Best
Natural
Festival
Sea
Sand
Restaurants
Views
experience
Perfect
Beautiful
&
&
Spent hours
Walk
Beautiful
Love
Family
Songjeong
Party
Hike
Quiet
Trip
Subway
EnjoyedFamily
Near
Gorgeous
Great
Hugh
GOOD
Larg Popular Nice Delicious Woods
Popular Good
Gwangalli
Great Happy Three-km Taxi
SwimmingFamous
Near Beach
estNice Park
Station
Beach
Minutes
Fish
Nice Water
Fun places
Calm
Hot
‘
• 1)
/
–
/
/
•
/
–
(Impression)’
,
, 3)
/
,
–
/
/
Beautiful, Crowded, Fun, Great
•
•6
, 2)
Fast
–
/7
/
– GSL
‘
/
/8
’
(
- Impala Club
/ 9·10
–
,
‘
,
)
(
),
’
,
, 4)
/
–

20. -
&
&
Not clean
I’Park
&
Mosquito
Noise
tubes
waited longInquisitive
Poor
Excessive
nibbled
Commercial Difficult Lack
Hot Room
Overcrowded
Heavy
sound
different
/
Crowded unpleasant
Muttering
Many people
‘
loud
Porcupine
Veggies
Awful
Trial
Not good Couldn’t find
Confused
Pick
BrothGross
Weather smelled
No pets
Noodles
Market
,
‘
•
•
,
,
,
•
Water
’
•
•
&
,
’
Speed
moment
Price
Confused
waited
Rates
Anxious
BUS
Annoyed
lousy
Hundrum
Not happy
time Taxi
baggage

21. -
: 5,723
5,723
>
‘
>
’
K-Pop
: 91.2%
37.4
‘
,
’
,
‘
‘
TOP
‘
/
’
’
‘
,
‘
/
’
/
’,
,
’
(
,
)

22. 01
‘
’
/
/
58.4%
6:4
•
/
•
02
/
/
/
‘
/
.
/
/
?“
’
”
,
‘
/
’
/
•
:6
•
(6.4%)→7 (8.2%)→8 (8.7%)→9
(5.0%)
,
•
/
03
(BIFF),
•
•
/
/
.
(
/
51.2
/
25.8
)

23. /
(Trigger)
,
/
“
,
(
/
)
(
–
-
/
,
/
,
/
( ,
)
(
,
)
,
/
/
/
(
,
)
/
,
/
*
/
’
-
/
,
,
76.2%)
/
”
,
‘
/
,
>
/
(Barrier)
,
-
&
,
,
–
,
*
,

24. 2013
1.
2.
3.
4.
NFC
1.
2.
,
(
1.
)
- 26
,
- 224
1.
500
(43
-
(10
-
2.
,
3.
,U
35
)
28 ,
2.
- 15
26
)
15
,

25. 1
2
3
4

26. -
-
.
( )
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140
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