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1 of 11
All statistics and statements are based upon the study
2013 Online College Students White Paper
• 1960’s/1970’s: The Internet was invented,
introduced and gaining popularity.
• 1980’s: In 1989, after much experimentation and
testing, the University of Phoenix Online was fully
launched -- the first private university venture to
deliver complete academic degree programs and
services to a mass audience.
• 1990’s: Campuses start to offer online classes and
the first completely online curriculum is introduced
• 2000’s: In 2011, there were 21 million college
students, with 32% taking at least one online course
The History of Online Education
http://www.phoenix.edu/colleges_divisions/office-of-the-president/articles/university-of-phoenix-online-20-year-legacy-innovation.html
http://www.wgu.edu
http://educationdynamics.com/getattachment/Market-Research/White-Papers/ONLINE-LEARNERS-2013.pdf.aspx pg 3
• Online students are typically
Caucasian females with a total
average family income of $66,500.
• They work full time, most often in
education, healthcare,
professional services and
computer/ information systems.
Do we have any substantiation for
this?
• The large majority of their
employers offer tuition
reimbursement.
• 40% of online students are
younger than age 30.
• Their preferred course length is
between 6 and 12 weeks (33%
preferred 6 to 8 weeks and 33%
preferred 9 to 12 weeks).
• 55% said they would/could not
enroll without receiving significant
financial aid.
• 51% said they spent less than 3
months on their college search.
http://educationdynamics.com/getattachment/Market-Research/White-Papers/ONLINE-LEARNERS-2013.pdf.aspx pgs 3, 22, 27, 35
The Typical Online Student
Top Online Degree Programs
Graduate:
The largest proportion of
graduate students study
business (39%). Within
business, business
administration/management
is attracting the largest
enrollment, followed by
accounting and finance.
Undergraduate:
The largest proportion of
undergraduate students
study business (36%). Within
business, business
administration/management
is attracting the largest
enrollment, followed by
accounting and finance.
http://educationdynamics.com/getattachment/Market-Research/White-Papers/ONLINE-LEARNERS-2013.pdf.aspx PGs 11,12
Greatest Advantage of Online Study:
Having It My Way
• Ability to study when and where I
want 32%
• Flexibility to study around work
obligations 17%
• Ability to study at my own pace 13%
• Study at home/elimination of travel
9%
• Overall lower cost 7%
• Flexibility to study around family
obligation 7%
• Ability to study around family
responsibilities/obligations 7%
• 24/7 access to course material and
resources 5%
• Can enroll at institutions beyond my
home region 2%
• New and innovative teaching methods
1%
• Flexibility and convenience are key
attributes that appeal to online
students. College and university
leaders should be slow to require class
attendance at specified times and
should provide alternatives when
doing so.
Advantages of Online Degree Programs
http://educationdynamics.com/getattachment/Market-Research/White-Papers/ONLINE-LEARNERS-2013.pdf.aspx PG 23
There were a number of positive benefits for individuals who
completed their online programs of study
• According to the survey,"44% improved their employment
standing by obtaining a first job, or a full-time or new job.
• According to the survey," Salary increases were received by 45%
of those surveyed and 36% of respondents obtained
promotions.
Financial Investment and the
Employment Outcomes
http://educationdynamics.com/getattachment/Market-Research/White-Papers/ONLINE-LEARNERS-2013.pdf.aspx PG7
Survey participants were given a description of MOOCs as free online courses being
offered by some institutions, and while these courses often do not carry college credit,
they can provide students with a new skill or understanding of a subject area. About
80% of the students surveyed found MOOCs compelling; in fact, many found the
option very attractive.
The Massive Open Online Course, or MOOC, is a relatively new yet increasingly
popular way for people to learn. Most include online assessments of some kind,
ranging from simple participation activities such as posts on online forums to
cumulative exams and even essays. Some also offer a certificate of completion to
those who finish – and, in most cases, are willing to pay a fee to demonstrate what
they have done. At present, though, they are not part of any institution’s curriculum or
degree program. They are simply a way for people to educate themselves.
MOOC
Massive Open Online Course
http://chronicle.com/article/What-You-Need-to-Know-About/133475
http://net.educause.edu/ir/library/pdf/PUB4005.pdf, https://www.efmd.org/index.php/blog/view/250-white-paper-moocs-massive-
open-online-courses, http://workingclassstudies.wordpress.com/2013/06/10/the-challenge-of-moocs-technology-costs-and-class/
• Various technologies have made this kind of educational
environment possible, including ones that have existed for
some time as well as newer examples. Video footage of
lectures and demonstrations by faculty is an especially
common component in most distance learning platforms.
Tools designed to foster student interaction in online
learning platforms are also becoming popular.
• Web developers will adopt HTML5, CSS3 and Javascript
as a combination to create e-learning courses. The use of
mobile and tablet devices such as Apple and Android is
becoming a stronger trend. These popular brands both
support HTML5.
Emerging Technology Used for Online Classrooms
Currently, part of earning a
bachelors in nursing requires
completing clinicals. Most
nursing students today feel that
it’s hard to balance work and
school with completing their
clinicals. An online nursing
program in the future could
offer students the ability to
learn some of the procedures
via live streaming, which would
allow the ability to allocate
more time towards work.
Future Degrees Online:
a nursing degree requires clincials, but these could be learned online
Future Degrees Online:
a law degree requires courtroom training, but you could learn it online
Law students practicing
to become attorneys are
required to train in the
courtroom. An online
LLM program in the
future could allow
students to virtually be a
part of court hearings
anywhere. This could
provide them with more
flexible training so they
can allocate time
towards other classes
and work.
• It is estimated that by 2016, 22 million students will be enrolled in
college, with 20% of those being online enrollments.
• E-learning time is generally shorter than time spent in the classroom
by up to 25-60%, which could lead to an increase in the number of
degrees.
http://educationdynamics.com/getattachment/Market-Research/White-Papers/Aslanian---Adult-Students---CALEM-2013.pdf.aspx PG 3
Brandon Hall, 2001 & Rosenburg, 2001

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The Future of Online Education

  • 1. All statistics and statements are based upon the study 2013 Online College Students White Paper
  • 2. • 1960’s/1970’s: The Internet was invented, introduced and gaining popularity. • 1980’s: In 1989, after much experimentation and testing, the University of Phoenix Online was fully launched -- the first private university venture to deliver complete academic degree programs and services to a mass audience. • 1990’s: Campuses start to offer online classes and the first completely online curriculum is introduced • 2000’s: In 2011, there were 21 million college students, with 32% taking at least one online course The History of Online Education http://www.phoenix.edu/colleges_divisions/office-of-the-president/articles/university-of-phoenix-online-20-year-legacy-innovation.html http://www.wgu.edu http://educationdynamics.com/getattachment/Market-Research/White-Papers/ONLINE-LEARNERS-2013.pdf.aspx pg 3
  • 3. • Online students are typically Caucasian females with a total average family income of $66,500. • They work full time, most often in education, healthcare, professional services and computer/ information systems. Do we have any substantiation for this? • The large majority of their employers offer tuition reimbursement. • 40% of online students are younger than age 30. • Their preferred course length is between 6 and 12 weeks (33% preferred 6 to 8 weeks and 33% preferred 9 to 12 weeks). • 55% said they would/could not enroll without receiving significant financial aid. • 51% said they spent less than 3 months on their college search. http://educationdynamics.com/getattachment/Market-Research/White-Papers/ONLINE-LEARNERS-2013.pdf.aspx pgs 3, 22, 27, 35 The Typical Online Student
  • 4. Top Online Degree Programs Graduate: The largest proportion of graduate students study business (39%). Within business, business administration/management is attracting the largest enrollment, followed by accounting and finance. Undergraduate: The largest proportion of undergraduate students study business (36%). Within business, business administration/management is attracting the largest enrollment, followed by accounting and finance. http://educationdynamics.com/getattachment/Market-Research/White-Papers/ONLINE-LEARNERS-2013.pdf.aspx PGs 11,12
  • 5. Greatest Advantage of Online Study: Having It My Way • Ability to study when and where I want 32% • Flexibility to study around work obligations 17% • Ability to study at my own pace 13% • Study at home/elimination of travel 9% • Overall lower cost 7% • Flexibility to study around family obligation 7% • Ability to study around family responsibilities/obligations 7% • 24/7 access to course material and resources 5% • Can enroll at institutions beyond my home region 2% • New and innovative teaching methods 1% • Flexibility and convenience are key attributes that appeal to online students. College and university leaders should be slow to require class attendance at specified times and should provide alternatives when doing so. Advantages of Online Degree Programs http://educationdynamics.com/getattachment/Market-Research/White-Papers/ONLINE-LEARNERS-2013.pdf.aspx PG 23
  • 6. There were a number of positive benefits for individuals who completed their online programs of study • According to the survey,"44% improved their employment standing by obtaining a first job, or a full-time or new job. • According to the survey," Salary increases were received by 45% of those surveyed and 36% of respondents obtained promotions. Financial Investment and the Employment Outcomes http://educationdynamics.com/getattachment/Market-Research/White-Papers/ONLINE-LEARNERS-2013.pdf.aspx PG7
  • 7. Survey participants were given a description of MOOCs as free online courses being offered by some institutions, and while these courses often do not carry college credit, they can provide students with a new skill or understanding of a subject area. About 80% of the students surveyed found MOOCs compelling; in fact, many found the option very attractive. The Massive Open Online Course, or MOOC, is a relatively new yet increasingly popular way for people to learn. Most include online assessments of some kind, ranging from simple participation activities such as posts on online forums to cumulative exams and even essays. Some also offer a certificate of completion to those who finish – and, in most cases, are willing to pay a fee to demonstrate what they have done. At present, though, they are not part of any institution’s curriculum or degree program. They are simply a way for people to educate themselves. MOOC Massive Open Online Course http://chronicle.com/article/What-You-Need-to-Know-About/133475 http://net.educause.edu/ir/library/pdf/PUB4005.pdf, https://www.efmd.org/index.php/blog/view/250-white-paper-moocs-massive- open-online-courses, http://workingclassstudies.wordpress.com/2013/06/10/the-challenge-of-moocs-technology-costs-and-class/
  • 8. • Various technologies have made this kind of educational environment possible, including ones that have existed for some time as well as newer examples. Video footage of lectures and demonstrations by faculty is an especially common component in most distance learning platforms. Tools designed to foster student interaction in online learning platforms are also becoming popular. • Web developers will adopt HTML5, CSS3 and Javascript as a combination to create e-learning courses. The use of mobile and tablet devices such as Apple and Android is becoming a stronger trend. These popular brands both support HTML5. Emerging Technology Used for Online Classrooms
  • 9. Currently, part of earning a bachelors in nursing requires completing clinicals. Most nursing students today feel that it’s hard to balance work and school with completing their clinicals. An online nursing program in the future could offer students the ability to learn some of the procedures via live streaming, which would allow the ability to allocate more time towards work. Future Degrees Online: a nursing degree requires clincials, but these could be learned online
  • 10. Future Degrees Online: a law degree requires courtroom training, but you could learn it online Law students practicing to become attorneys are required to train in the courtroom. An online LLM program in the future could allow students to virtually be a part of court hearings anywhere. This could provide them with more flexible training so they can allocate time towards other classes and work.
  • 11. • It is estimated that by 2016, 22 million students will be enrolled in college, with 20% of those being online enrollments. • E-learning time is generally shorter than time spent in the classroom by up to 25-60%, which could lead to an increase in the number of degrees. http://educationdynamics.com/getattachment/Market-Research/White-Papers/Aslanian---Adult-Students---CALEM-2013.pdf.aspx PG 3 Brandon Hall, 2001 & Rosenburg, 2001