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@DUO : How to Create a Content Optimized Website

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@DUO : How to Create a Content Optimized Website

  1. 1. @DUO How to Create a Content Optimized Website
  2. 2. Your Presenters Ariel Upton Marketing Coordinator, Duo Consulting @arielupton | LinkedIn - Favorite inbound marketing tool | A/B Testing - Writes blog posts during my bike ride to work - Currently recording my first album Ashley Kelnhofer Marketing Coordinator, Cloudbakers @ashleykelnhofer | LinkedIn - Favorite inbound marketing tool | CTA - Taking notes in Google Keep is my secret to staying organized - I just visited paris for the first time last month
  3. 3. WHAT IS CONTENT OPTIMIZATION?
  4. 4. CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON, AT A SPECIFIC TIME.
  5. 5. SPECIFIC CONTENT LANDING PAGES - EBOOKS - BLOGS
  6. 6. SPECIFIC PERSON INDIVIDUAL BUYER PERSONAS
  7. 7. SPECIFIC TIME WHAT STAGE IN BUYING CYCLE ARE THEY?
  8. 8. THERE IS NO SUCH THING AS RANDOM CONTENT.
  9. 9. WHAT DOES OPTIMIZED CONTENT LOOK LIKE?
  10. 10. MODCLOTH
  11. 11. URBANBOUND
  12. 12. HUBSPOT
  13. 13. CONTENT OPTIMIZATION DOESN’T LOOK LIKE...
  14. 14. DUO CONSULTING
  15. 15. CLOUDBAKERS
  16. 16. WHAT IS STANDING IN THE WAY OF YOU AND THE OPTIMIZED SITE OF YOUR DREAMS?
  17. 17. LET’S PLAY | CONTENT KINGDOM
  18. 18. HURDLE # 1 DO YOU HAVE THE RIGHT RESOURCES TO CREATE SPECIFIC CONTENT?
  19. 19. HURDLE # 2 ARE YOU CREATING SPECIFIC CONTENT FOR SPECIFIC PEOPLE?
  20. 20. HURDLE # 3 DO YOU HAVE SPECIFIC OFFERS AND PROMOTIONS?
  21. 21. HURDLE # 4 DOES YOUR SITE HAVE CLEAR CALLS-TO-ACTION?
  22. 22. HURDLE # 5 DO YOU HAVE A WORKFLOW?
  23. 23. LET’S PLAY | CONTENT KINGDOM
  24. 24. OPTIMIZATION RELIES ON SPECIFICITY.
  25. 25. WHY IS IT IMPORTANT
  26. 26. PEOPLE PEOPLE WANT TO FEEL LIKEWANT TO PEOPLE. FEEL LIKE PEOPLE.
  27. 27. DON’T BE CREEPY.
  28. 28. USE YOUR INTEL TO CREATE THE BEST USER EXPERIENCE
  29. 29. HOW CAN INBOUND HELP
  30. 30. CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON, AT A SPECIFIC TIME.
  31. 31. KEYWORDS
  32. 32. BLOG
  33. 33. CALLS TO ACTION
  34. 34. FORMS
  35. 35. LANDING PAGES
  36. 36. LANDING PAGES
  37. 37. Duo Consulting is a web development agency changing the way organizations market and communicate online. We believe in open | open book, open source, open minds. We’re focused on opening up opportunities for our clients through inbound marketing & enterprise social networks built on Drupal and Hubspot platforms.
  38. 38. CLOUDBAKERS SLIDE
  39. 39. @DUO How to Create a Content Optimized Website

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