Why use eLearning software?
• Platform Agnostic
*A word of warning
eLearning Development Tools
Some things to consider:
• Development (pace)
• Delightfulness (UX)
What are the main tools?
• Camtasia (TechSmith)
• Others: Adobe Captivate, Lectora, Raptivity
* A few things they have in common
• Studio 13 – Presenter, Quizmaker, Engage
- Pros: quick start, support community, import quizzes
- Cons: expensive, not too flexible, HTML5 versions
- Pros: very flexible; good for HTML5, built for the future
- Cons: expensive & steep learning curve
* Worth downloading the demos even if you don’t intend to buy.
• Rationalized product line into Suite 8 (2016)
– Pros: best HTML5 support, stable, screen capture, output
to video, good value
– Cons: support not a visible as Articulate (but OK), upgrade
* Also have a more basic presentation only version and a free
Camtasia Studio 8:
• Known mainly for screen capture but has other
eLearning features (import PPT, quizzes, audio)
– Pros: powerful video editing, combine multiple content
types, good value
– Cons: eLearning features not as developed as other options,
PPT is captured by video so not as crisp as Articulate/iSpring
* Has a Mac version but doesn’t include quiz maker.
Tracking your eLearning Content
A key advantage of using eLearning content is
the ability to track and report user activity.
• SCORM – Traditional LMS
• Non-Traditional LMS?
– Tin Can / LRS
– Analytics: Google, PiWik, GetClicky
Deliver your Courses
• What is an LMS?
• Do you need an LMS?
Common Elements of an LMS
üOrganize content (courses)
üDisplay content (lessons)
üManage users (roles/groups)
üUser reporting (analytics)
üProgress determined by assessment
• Open-source: M, D, S
• Commercial: B, L, eF, Mc, Ar & iS
Why I think Wordpress makes most sense:
• Need a WP site for marketing
• Minimal cost (not SaS)
• Setup & maintenance
• Complete control
Content Approach – Platform Agnostic
• Separate learning content from LMS
• Link/iframe the content in the lessons
• Easier to switch LMS/site/theme
• Simpler lesson structure
• Safer/harder to copy
• Use LMS quizzes for progression
Lesson Creation - Build & Switch
• Create lessons as regular WP posts
• Duplicate lessons
• Switch the posts over to lessons
• Deactivate Duplicate Post & Switcher
• Keep original source as WP posts
– Put them in “draft” mode if you do not want them
visible on your site)
A word about duplication…
Lessons & Quizzes must be unique to a course.
• All the WP LMS can have built in way or plugin
to aid in duplicating content.
• But it can lead to a huge amount of content to
manage so think carefully about naming items.
• This issue is not unique to Wordpress LMS.
Tips & Tricks
• Do keep a clean original of each lesson as a
regular WP post.
• Do separate learning content (link/ iFrame).
• Do demo/test courses as a regular user.
• Don’t edit live courses (add/delete lessons).
• Don’t update immediately (staging site).
• Post Type Switcher
• Duplicate Post (Vs Post Duplicator)
• Woo Commerce
• Theme My Login
• Wisdm Labs
• Uncanny Owl
* Links for these on WP-LMS.com
Promote & Sell your Courses
• How to sell your courses?
• eCommerce Plugins
• How to promote your courses?
• Existing clients
• List building (Free offer or trial)
• SEO (Search Engine Optimization)
– Long term strategy
– Publish content (posts) featuring keywords that
you want to target
– Link building
– PPC (Pay-Per-Click): Google AdWords & Facebook
– SEM (Search Marketing): Bid on keywords and
appear in search results
• Affiliate program
– Pay commission to other websites to sell your
– Quite easy to set up, but hard to make work