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How to Build, Deliver and Sell Online Courses (BESIG 2016)

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An overview of the eLearning tools and Wordpress LMS plugins you can use to build, deliver and sell online courses and training.

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How to Build, Deliver and Sell Online Courses (BESIG 2016)

  1. 1. How to Build, Deliver and Promote Secure your future and build your school in the cloud…
  2. 2. Online Courses How to Build, Deliver and Promote
  3. 3. • Build • Deliver • Promote • Q&A • Demo site: wp-lms.com How to Develop Online Courses
  4. 4. Build your Content • Do you really need any special software? • What are the main tools? • Pros & Cons
  5. 5. eLearning Software • What is it? • Why use it?
  6. 6. Why use eLearning software? • Professional • Consistency • Protection • Platform Agnostic • Visibility *A word of warning
  7. 7. eLearning Development Tools Some things to consider: • Features • Support • Budget • Development (pace) • Delightfulness (UX)
  8. 8. What are the main tools? • Articulate • iSpring • Camtasia (TechSmith) • Others: Adobe Captivate, Lectora, Raptivity * A few things they have in common
  9. 9. Articulate 2 Products: • Studio 13 – Presenter, Quizmaker, Engage - Pros: quick start, support community, import quizzes - Cons: expensive, not too flexible, HTML5 versions • Storyline - Pros: very flexible; good for HTML5, built for the future - Cons: expensive & steep learning curve * Worth downloading the demos even if you don’t intend to buy.
  10. 10. Articulate
  11. 11. iSpring Suite 8: • Rationalized product line into Suite 8 (2016) – Pros: best HTML5 support, stable, screen capture, output to video, good value – Cons: support not a visible as Articulate (but OK), upgrade costs * Also have a more basic presentation only version and a free PPT converter
  12. 12. iSpring
  13. 13. Camtasia Camtasia Studio 8: • Known mainly for screen capture but has other eLearning features (import PPT, quizzes, audio) – Pros: powerful video editing, combine multiple content types, good value – Cons: eLearning features not as developed as other options, PPT is captured by video so not as crisp as Articulate/iSpring * Has a Mac version but doesn’t include quiz maker.
  14. 14. Camtasia
  15. 15. iSpring Demo
  16. 16. Tracking your eLearning Content A key advantage of using eLearning content is the ability to track and report user activity. • SCORM – Traditional LMS • Non-Traditional LMS? – Tin Can / LRS – Analytics: Google, PiWik, GetClicky
  17. 17. Deliver your Courses • What is an LMS? • Do you need an LMS? • Options: – Commercial – Open-source – Wordpress
  18. 18. Common Elements of an LMS üOrganize content (courses) üDisplay content (lessons) üManage users (roles/groups) üUser reporting (analytics) üAssessment (quiz/assignment) üProgress determined by assessment
  19. 19. 3 paths: • Open-source: M, D, S • Commercial: B, L, eF, Mc, Ar & iS • Wordpress • DIY LMS Options
  20. 20. Wordpress LMS Why I think Wordpress makes most sense: • Need a WP site for marketing • Minimal cost (not SaS) • Setup & maintenance • Extensibility • Complete control
  21. 21. Wordpress LMS 3 Wordpress LMS Plugins • Sensei • Learn Dash • WP Courseware • Others: Lifter, Namaste, CoursePress *Demos available at: wp-lms.com
  22. 22. LMS Plugins – Feature Comparison
  23. 23. Wordpress LMS – Common Elements • Courses, Lessons, Modules & Quizzes • Automated progression • Proprietary • Extendable • eCommerce
  24. 24. SENSEI • One of first LMS plugins for Wordpress • Developed by Woo Themes • Pros: clean, unified, solid • Cons: inflexible, development pace, basic quizzes.
  25. 25. LEARNDASH • Developed from a collection of other plugins • Maturing • Pros: comprehensive, extendable, powerful quiz features • Cons: complex, over developed
  26. 26. Other LMS Plugins • WP Courseware • CoursePress (Courses) • Lifter LMS • Namaste • LearnPress • WP LMS
  27. 27. Content Approach – Platform Agnostic • Separate learning content from LMS • Link/iframe the content in the lessons • Easier to switch LMS/site/theme • Simpler lesson structure • Safer/harder to copy • Use LMS quizzes for progression
  28. 28. Course Creation Process 1. Create Course 2. Create Lessons (+ Modules) 3. Create Quizzes 4. Order/Associate 5. Assign users
  29. 29. Lesson Creation - Build & Switch • Create lessons as regular WP posts • Duplicate lessons • Switch the posts over to lessons • Deactivate Duplicate Post & Switcher • Keep original source as WP posts – Put them in “draft” mode if you do not want them visible on your site)
  30. 30. A word about duplication… Lessons & Quizzes must be unique to a course. • All the WP LMS can have built in way or plugin to aid in duplicating content. • But it can lead to a huge amount of content to manage so think carefully about naming items. • This issue is not unique to Wordpress LMS.
  31. 31. Tips & Tricks • Do keep a clean original of each lesson as a regular WP post. • Do separate learning content (link/ iFrame). • Do demo/test courses as a regular user. • Don’t edit live courses (add/delete lessons). • Don’t update immediately (staging site).
  32. 32. Companion Plugins • Post Type Switcher • Duplicate Post (Vs Post Duplicator) • Woo Commerce • Theme My Login • Wisdm Labs • Uncanny Owl * Links for these on WP-LMS.com
  33. 33. Promote & Sell your Courses • How to sell your courses? • Approaches: – Individual – Membership – Drip-feed/recurring • eCommerce Plugins • How to promote your courses?
  34. 34. eCommerce Approaches • Sell individual courses • Membership • Recurring
  35. 35. eCommerce Plugins • Woo Commerce • Paid Membership Pro • Easy Digital Downloads • S2 Member
  36. 36. Two approaches: • Natural – Free (not really) – Slow results • Paid – Upfront cost – Quick results Promotion: Marketing your Courses
  37. 37. Promotion: Natural Natural methods: • Existing clients • List building (Free offer or trial) • SEO (Search Engine Optimization) – Long term strategy – Publish content (posts) featuring keywords that you want to target – Link building
  38. 38. Promotion: Paid Paid promotion: • Advertising – PPC (Pay-Per-Click): Google AdWords & Facebook – SEM (Search Marketing): Bid on keywords and appear in search results • Affiliate program – Pay commission to other websites to sell your courses – Quite easy to set up, but hard to make work
  39. 39. Q&A
  40. 40. THANK YOU! Demo site: WP-LMS.com Email: peter@becourse.com Background images from picjumbo.com Icons by Freepik from flaticons.com

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