1. ORDINARY LIVES Studies in the Everyday Ben HIGHMORE Conclusion

4. The author says that “ Neoliberalism is not simply the name we give to specific governments but is a political form that streches across state, commerce and culture.” In this case, the author talks about concept of ‘ governmentality’. As Anna McCarthy suggests, “ Governmentality is a concept that provides a powerful model for understanding the culturel and political manifestations of neoliberalism , in which state policies synchronize with cultural pratices to apply market-based individualism as a governmental rationale across the institutions and practices of everyday life.” Neoliberalism is the name for a collective fashioning of the self, which works on an aesthetic register, shaping emotional and sensorial experience.