Business Social Communication
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2013年8月30日に開催されたNikkeiBP社主催の「Business Social Communication Forum ～ソーシャルで進化する社内情報共有ソリューション～」というイベントの、「社員と組織をエナジャイズするソーシャル・コラボレーション」の一部です
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Editor's Notes
- Page 6 (third content page) - this is the page that I would expect to spend some significant time on in the OT. We have reached a level of understanding of Social Business. Social Business is not the same as Social Media like Twitter and Facebook and Pintrest and Instagram. Social Media is where celebrities and businesses advertise themselves to a consuming public in a new way that the individual can participate in. Social Media is also where sharing anything (photos, opinions, cat videos) is an amplified past time. This kind of Social interaction seems necessary for some, but this is not what we are talking about. We are talking about Social Business within the enterprise - - a purposeful collaboration to achieve better results for Clients, Employees and the enterprise overall. And we believe Social Business is necessary for IBM…... because Social Business will replace parts of our current work – because it is easier, better and faster. Social business will make it possible to access expertise, not just known experts, where the strength of the team can more effectively build on itself, not pre-dominantly from a strong leader. It is where time shifted/parallel work is enabled for all, not just specific project teams. It will be easier to know the context of our clients and employees when we interact with them and even solicit their input in shaping our approach to help them do more. Effectively it will allow us to personalize our interactions with scale. Our current tools are the building blocks: Email, lotus connections, sametime, phone calls, skills databases, etc…, but they are not enough, we need to make them irresistible, motivating and we need to tailor them to the people doing the work. Without this, the change will not be complete and the potential will not be reached. Consider that Connections usage has already peaked within IBM. Social Business is about turning on the whole network and leveraging it. Not just relying on pockets of creativity and ad-hoc go-betweens to pass the good ideas along. Our GIE transformation is envied by many companies because it allows us to scale out good ideas and investments. The GIE makes it possible for our hugely complex far-flung global organization to move quickly and efficiently in many ways. Our Social Business transformation will enable us to make even better use of our scale and GIE. It will decrease the distances between people. The new workspaces will allow purposeful collaboration - bringing together the relevant people and the relevant content in a way that ideas can be shared and built. We are reducing time spent looking for who to contacts/information and giving status updates, and making time for pushing the ideas forward. The workspace will also record the previously invisible work efforts, enabling future analytics to be applied to the data. Our conclusion is that Social Business is how we will work - changing our processes, it is how we will personalize at scale - leveraging our people, and it will be enabled by irresistible technology. We can shape this or let it shape itself. Mastering this new capability will not be easy, but we have 3 recommendations as next steps to take.