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1. April Sales Training

2. Agenda
• Review March Numbers
• Diamond 401K
• Blackberry Curve
• The new iPad
• Chargeback Prevention
– Promissory Note Changes
• Sales Training
– The “Walk Around”
• April Preview

3. Click to add title
Use the next couple of slides to
review March Final Numbers,
recognize Top Performers and share
best practices

4. March Basic to Smartphone
Company Contest

5. Winning Stores
Store Locations Basic to Smart Mix March 10-20th MOM % $ Amount
Barton Creek 50% 88% 38% $300
Southland 30% 67% 36% $300
Parks @ Arlington 55% 90% 35% $300
Cumberland 45% 80% 35% $300
Lenox Square 67% 100% 33% $300
Valley Fair Strip Mall 31% 63% 32% $300
Vancouver 25% 54% 29% $300
Solano 38% 67% 28% $300
Deerbrook 36% 64% 27% $300
The Outlets @ Orange 56% 83% 27% $300
Hilo 39% 60% 21% $300
Fashion Show 42% 63% 21% $300
Fashion Place South 54% 75% 21% $300
Oakridge Mall 37% 57% 20% $300
Lakeside Shopping Center 39% 58% 19% $300
Rogue Valley 42% 61% 19% $300
Metrocenter 32% 50% 18% $300
Fox Hills 44% 61% 17% $300
Oakridge Mall #2 46% 63% 17% $300
Willow Bend 53% 70% 17% $300

6. Diamond Wireless 401K Plan

7. 401k Video
This video was shot at a Utah Market meeting last month. We recorded this
video so all the employees in the company could see the people/companies
that have been chosen to run this great program for Diamond Wireless.
The video is 30 minutes long, and will give you a ton of information about
how the 401k program works, and why you should get involved.
If you have any questions about the program you are welcome to call
Redstone Investments, Diamond Wireless HR, or ADP. Your DM, Director, or
VP are not authorized to give any type of financial advice for this program.
Pop some popcorn and enjoy the video!
http://video.google.com/a/diamond-wireless.com/#/Play/contentId=3e45308184b

9. Inventory Updates

10. Inventory Updates
End of Life Devices New Devices
• HPC Gen 1 ($15 spiff WSL) • Blackberry Curve (covered next
• HTC Incredible 2 slide)
• LG Enlighten • LG Cosmos 2 by April 6th (arrive
as Intensity 2’s sell out)
• Novatel Jetpack 4510
• LG Lucid
• Samsung Gem ($40 spiff
• Novatel Jetpack 4620, arrive
WSL)
once 4510 Jetpacks are sold out.
• Samsung Haven
• Samsung Haven / Gusto
• Samsung Intensity 2 (Grey) replacement by mid April

11. Blackberry Curve 3G

12. Blackberry Curve 3 (It’s Back!)
• Access to Social Messaging (Facebook, Twitter,
Myspace and BBM) for only $10 per month
• 75MB of data allowance
• Access Internet and Emails when in WIFI
coverage VS basic phone without these options
• Best quality “basic” phone. Best keyboard, best
screen, best quality overall device
• Can upgrade to full smart phone plan anytime
(to get email and internet)

13. Blackberry Curve 3
• Benefits to YOU!
• Paid $5 when BB Social Messaging is sold VS.
$0 with basic phone sale
• Counts towards smart phone %

14. Positioning the Blackberry
• This Blackberry will rival any basic phone that
we have.
• Blackberry Curve vs Pantech Hotshot?
• Great device to position to the customers not
wanting to commit to $30 a month.
VS.

15. The new Ipad

16. The new iPad is here!!!
• Diamond Wireless is excited to carry the new
Apple iPad.
• New Key Features:
– 4G LTE
– Retina Display
– 5MP Camera w/ HD 1080P video
• All models and colors available exclusively
only through the Iconic Portal

17. iPad Plans & Commission
• Plans
– $30 for 2GB
– $50 for 5GB
– $80 for 10GB
=
• All plans are Month-to-Month
• Commission: $20
• Subject to 6 month chargebacks

18. Other iPad Info
• Live Demo Unit
– Connect to Jetpack for internet
– If they are not being shown to a customer for a
demo, they should be locked up and out of sight.
• DWP not available on the iPad
• Additional product trainings available in Eroes

19. Chargeback Prevention

20. Chargeback Prevention
• This is our biggest initiative in 2012
• Our goal is to lower our chargebacks by 3%
• How is your store doing on chargebacks?

21. Use this slide for Store and/or
Market Chargeback Stats

22. Promissory Note Changes

23. Promissory Note Changes
• If a customer cancels with 185 days, he/she
will be charged $300 per active mobile
number AND must return their equipment to
Diamond.
• Please disclose this to every customer.
• Do not brush it off to the side, hammer it
home.
• This will help reduce chargebacks and save
you money $$$$.

24. New Promissory Note

25. April Sales Training

26. Accessories
• Companywide we are at 1.40 AAR w/$22 avg
• Our market is at . . .
• 2012 Goal :
– 2.5 AAR w/$28 average
• How do we get there?
– (HAVE AN OPEN DISCUSSION ABOUT THIS AND
SHARE BEST PRACTICES)

27. The “Walk Around”

28. Demonstration

29. Let’s Practice

30. Accessory Commission
Employee A Employee B
• 50 total units • 50 total units
• 1.25 accessory ratio • 2.00 accessory ratio
• $18.00 accessory avg • $24.00 accessory avg
• Total Acc Sold: $1125 • Total Acc Sold: $2400
• Total Commission: $300 • Total Commission: $650
• EXTRA $350 per month
• ADDITTIONAL $4200 in one
year just off of
accessories!!!

31. Accessory Ideas
• Make sure your accessories are priced
• Create Bundle
– “Music bundle”
– “Droid Bundle”
– “Protection bundle”
• The more accessories you demo the more the
customer will buy
• Why get to 2.30 AAR with $28/avg???
• You will make an extra $2.4 million in commission

32. Accessory Ideas
• 2 essentials and 1 cool accessory:
• “Mr. Customer, would you agree at bare minimum
we need to protect your $xxx investment? At
minimum we need to get you a case and screen
protector to protect your new phone”.
• “Perfect, now let me show you one cool accessory for
your phone that I think you will like (Bluetooth, HDMI
cable, Skull Candy, Battery Boost Pack)”.

33. Troy’s Challenge
• Accessory production is Troy Crosland’s
number one focus this year.
• Goals: 2.30 acc ratio & $28.00 acc avg
• If your store is amongst the bottom 20-25
stores in the company, your store manager
will get a phone call from Troy.
• Don’t let your store get a call!!!

34. Verizon Minute

35. April Preview
Use this slide to review April Goals,
expectations and contests

36. Employees of the Month
• Use this slide to have each manager come up
and recognize their Employee of the Month.